Writing for a purpose—with your heart!

I love the idea of theme of the month, because when you write as much as I do, the theme gives me a place to start and helps reduce writers’ block! And I also like talking about writing with a purpose, because it helps me focus on what to write about.

So back to the theme of the month: Writing from the heart. I feel that when you write from your heart, you’re writing with a purpose; but is it your purpose or your readers’ purpose? And are they two different things? I think they are.

As I’m sure you’re aware, everything you write has a purpose. If you write an email to your mailing list, your purpose is to stay in touch with your audience, letting them know what you’re up to, and providing valuable ideas. So YOUR purpose is to stay in touch, and the purpose for your READERS is to keep them informed.

Now, if you write an article to submit to article directories, your purpose is to spread your expertise over the web so people will contact you to find out more about your services and/or products. Therefore, YOUR purpose is exposure and to attract business, and your READERS’ purpose is to gain valuable information.

And when you write an ebook, your purpose is most often to educate readers in your area of expertise, as well as to make a profit. So YOUR purpose is to make a profit, and the purpose for your READERS is to gain information for education or to solve a problem.

The clearer you are about the purpose of your writing, the more effective you’ll be at reaching that purpose—both for yourself and your readers! When you connect with your purpose, you’ll connect with your readers. They’ll get what you’re communicating and respond accordingly.

My purpose in writing blogs is to share my knowledge in the area of writing books and ebooks so my readers will accomplish their purpose of writing their book or ebook. Please send me comments to let me know if these blogs are helpful.

It’s my purpose to help you achieve your purpose. Connect with your purpose and you connect with your readers

Happy Writing!


Andrea Susan Glass


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