Write a Book or E-book to Promote Your Business


How are you promoting your online business these days? Blogs are great! Articles are effective too. And social networking is all the rage. But have you explored the power of writing a book or e-book or other information products?
As a small business owner, online marketer, or service professional you must promote yourself by standing out from your competitors. Writing a book or e-book is a prefect way to do that. A book positions you as the expert, you become the go-to person in your industry, you’re the specialist for your targeted niche, and you can now call yourself “author.”
A book or e-book can also provide passive profits for your Internet marketing business or real world service business. Your information products sell 24/7 while you sleep, travel, or write the next book! And it becomes a powerful promotional tool to attract more clients. Here are some of the many ways you can use your book or e-book to promote your business:
 Give away an e-book on your website when someone opts in to your mailing list
 Create a joint venture where you use your e-book as a bonus item
 Offer a free book when you give a talk or an e-book when you give a teleclass
 Give your e-book away as a viral marketing tool with links to your website inside
 Donate your book as a raffle prize at networking events
 Sell your books at charity events and donate a portion to the charity
 Take a booth at a trade show or industry conference and give books away as a lead generator
Be certain the book or e-book you write is on a subject in line with your knowledge and expertise so you can build your brand identity. Start writing your book, e-book, or other info-product and watch the clients flock and the profits soar.

Happy info-products!

Andrea Susan Glass


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