What Are Info-Products?

You’re most likely familiar with the term “info-products” or information products. They include any tangible or intangible form in which you deliver information. Did you know that info-products could be books, e-books, reports, manuals, workbooks, courses, teleclasses, e-zines, articles, blogs, audio files, CDs, videos, and memberships? The tangible ones are books and CDs while intangible (digital) ones are e-books and audio files (MP3).
If you’re just starting out, you can quickly and easily produce simple info-products such as a 20-page report, a 30-minute interview, a 5-page newsletter, or a 40-page e-book. I once turned the transcript of a 90-minute teleclass into an e-book in 8 hours.

The benefit of info-products is that they’re a commodity you can create one time and sell many times, as opposed to your services, if you’re a service provider, which you deliver one-on-one such as coaching or bodywork. In some cases you can leverage your time by offering group coaching, classes, or seminars, yet, most service professionals such as speakers, trainers, consultants, health care providers, lawyers, realtors, financial planners, hair stylists, and others work with one client or customer at a time, thereby trading their time for money.

As an entrepreneur, small business owner, or service provider, you have an area of expertise to share with others. Maybe some people can’t afford your services, or you’re not in a geographically accessible area, or they’re the “do-it-yourself” type. When you transform your ideas into info-products, you can reach and help more people than one at a time. You can be generating cash 24/7 while you sleep, work, play, or take a vacation.

Here’s an example. Let’s say you charge $100/hour for your service, so 40 hours of your time would be $4,000. Let’s say you write an e-book and sell it for $40 and it took you 40 hours to write. You would only have to sell 100 e-books to make the same $4,000. And after that everything else is profit.

Using info-products leverages your time, shares your expertise, creates passive profits, and attracts more people to your service business. When you start moving from selling your services to selling info-products, you transform from an entrepreneur into an infopreneur.

Happy Info-Product Profits,


Andrea Susan Glass
www.WritersWay.com


 

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