Traditional vs Self Publishing: Why self publishing?

I hope your week has gone well for you. To pick up from last week, now that you know a bit more about traditional publishing, I’d like to discuss the reasons you might choose the self publishing option and the benefits and drawbacks of this path as compared to traditional publishing.

Today, self publishing has never been easier with computer design programs, digital printing, and POD (print-on-demand) presses. I remember the first book I ghostwrote for a client about 10 years ago. We printed 10,000 copies to get a break on the price. That book went on to win the San Diego Book Awards for best how-to book, but we also got stuck with thousands of books we couldn’t sell.

So why would someone choose to self publish?  You might want to self publish if: you like to control everything; you want all the profits; you’re clear about your target audience and how to find them; you want your book out sooner than later; you have a team of people to design your cover, format your book, copyedit the content, and help you promote it. If you have any of these desires, you might choose this path.

These are some of the benefits and drawbacks of self publishing: quick turnaround time for producing books, keep all profits, low set up and printing costs, full control over content and cover, can easily add other books, CDs, or other products, comfortable promoting book; however, you may not have distribution to get into book stores, in some industries self published books have less prestige, quality may be inferior, and you have to handle all aspects of production and promotion.

Now not all of these apply in every situation; I’m just trying to give you an overview so you can see the primary distinctions between traditional and self-publishing so you can make a wise choice. And it’s not unheard of for a self published author to later be picked up by a publisher if you’ve done a good job promoting and selling your book.

So weigh both options, choose your path, and go build your book to bestseller status! Next week I’ll go over the process of obtaining a traditional publisher.

Happy writing,

Andrea
Andrea Susan Glass
www.WritersWay.com

PS. Please feel free to contact me for a complimentary discussion if you’re still undecided or have more questions. Sign up at www.writersway.com


 

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