The Do’s and Don’ts of Social Networking for Your Business

Social networking was created as a simple tool for people to connect over the Internet. As a business, it can be easy to be dismissed as an average advertisement on these sites by the members. So here are a few things to keep in mind as you use social networking to expand your business:

1. Create an appealing profile. Sites like MySpace and Facebook allow you to make profiles that you can share with your “friends.” Your profile is like a mini-web page. Make it fun, colorful if you have the option, and attention-grabbing. This is where viewers have their first impression of you and your business. Take advantage of that and reel them in.

2. Be proactive. Very few people will come to you. Often, potential clients don’t know what they are looking for, so it is up to you to tell them. Take time out to devote to interacting with people online and accumulating “friends” which may become potential clients. It never hurts to have as many friends as possible; you never know who will employ your services.

3. Offer useful information. Social networking sites give users the ability to post bulletins and blogs that are automatically shared with your connected “friends.” Use this to post ads and updated information that your connections can see on their home page.

4. Stay in touch with your friends. When using the previous tips, be sure to post updates or ads at least once or twice a week. This will keep your name fresh in their minds and when they are ready to do business, they will be comfortable to do it with you.

Utilizing social networking sites for your business can be a valuable endeavor. Keep in mind these tips so your experience can be profitable and not wasteful.

If you have any other tips or advice, feel free to leave a comment to share with us!


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