Tag Archives: write
From ebook to print book—the journey

Congratulations! Either you’ve written your ebook or you started the journey. I’m so proud of you. (If you’re neither of these, please call me ASAP and let me help you get started! Just fill in the blanks at www.writersway.com/contact and I’ll get in touch with you to set up our 20-minute complimentary consultation).

Once you finish writing your ebook and saving it as a PDF you’re ready to load it on your website (and other websites including Amazon) and start enjoying the fruits of your labor.

You say you’re not satisfied; you still want a print book? Not to worry. First take a few weeks, sell a few books and listen to the feedback. It’s easier to make edits in an ebook than a print book! Ouch! When you’re sure your ebook is just how you want it, you’re ready for the next part of your journey.

At this point, authors must decide if they want to find an agent and publisher or become a self-publisher. I can’t make that decision for you; you have to weigh the pros and cons of each. To boil it down, you have more control and more profits as a self-publisher. You have more prestige and less work to produce and distribute your book if you get a publisher.

In both cases you’ll have to do the bulk of the promotion! Sorry, that’s just the way it is. Most publishers only promote their top name authors, so if you don’t get people to buy your book, the bookstores will ship your books back to the publisher and you won’t earn any royalties.

Now if you decide to self-publish you’ll have to weigh the pros and cons of using a POD (print-on-demand) press or the printer down the street (or in the Mid-West). My clients are doing both and everyone is getting a high quality book. You just have to do your homework. Ask other authors, join a writing group or organization, get online and do the research.

All new authors start from scratch and are pretty savvy after their first book experience. My favorite client, a 93-year-young crusader for healthy eating, is still learning after his sixth book!

I know you can do it. It’s a lot of work, a lot of fun, and fantastic rewards!

Happy writing,
Andrea

PS. Remember, I have four different coaching services to help you through your journey. Choose the one that’s best for you at www.writersway.com/services. My goal is to help you reach your goal—a published author!


 
Ways to get ebooks written quickly

You want it quick and easy! Don’t we all? I know you can do it. Look, I bought a 25-page ebook for $57. Do I sound dumb? The author sold me on the value, and I fell for the sales pitch. It could have been just the information I was looking for. Well, in that case it wasn’t and I was able to “return” it and get my money back.

You can’t really return an ebook. But anyway, all I’m saying is that it was 25 pages, and anyone who’s an expert on anything can write 25 pages in 25 hours or less. If you wrote for two hours a day for 12.5 days, you’d have a 25-page ebook done! If you wanted a 50-page ebook, write two hours a day for 25 days.

You say you don’t have the time for even that? Want to know how to find the time?

The quickest way to write your ebook is to decide on your topic, create an outline, and sit down and write. The best way to write an ebook is to follow this process; it might take a bit longer, but you’ll write an ebook that will sell:

    1. answer this question: what is my motivation for writing this ebook?
    2. answer this question: what is the motivation for the reader to buy my ebook?
    3. select a topic that will fill both of these motivations
    4. create an outline that will take the reader from where they are to where they expect to be when they finish reading
    5. turn your outline into the table of contents
    6. gather data you’ve already written or collected on the subject and plug it into the appropriate chapters; create new content where you need it
    7. weave all the content together, read it over to make sure it meets your motivation and the reader motivation
    8. have five people in your target audience read it; get feedback; make adjustments; get it edited professionally
    9. design your cover and interior or have it designed; save it as a PDF

This is pretty much the process for writing an ebook quickly. Of course there are more details, but this covers the basics. My ebook “Your Info-Product Success System” fills in the blanks and gives you a complete system for producing your first ebook. Check it out at www.infoproductsuccesssystem.com.

Email me or leave a comment if I can answer any questions.

Happy writing,
Andrea


 
Why an ebook rather than a book?

Continuing with the April theme of Ebook Explosion, I don’t ascribe to the either or school of ebook vs print book. You can do both!

However, I work with many reluctant writers, and frankly it’s much easier and a lot quicker to get your first ebook done than your first print book.

Want to know why?

Okay, here’s what I’ve found. I can motivate people to write a short ebook quickly and get it loaded on their website to start selling much quicker than they can get a print book done. Why? Because you write your ebook—anywhere from 25 to 50 pages (or more)—then save it as a PDF, put it on your website (or blog if you don’t have a website), hook it up to PayPal, and start having your ebook earn its keep!

Now with a print book, it’s got to be around 125 to 200 pages, or more, you’ve got to get it edited, have the cover designed, the interior formatted, a printer selected (on demand or brick and mortar), and a way to distribute those little gems. In my experience, this longer process scares a lot of aspiring authors back to the safety of their unfulfilled dreams. Well maybe not safety, but comfort zone.

And I’m not even discussing here those folks who want to find a literary agent or traditional publisher. That could be a really long haul—or never at all! (Been there…)

With an ebook you’ll still want to have it edited (please!), and a cover designed. You could format it yourself quite easily in Word—I do it all the time for my ebooks and those of my clients. But you have no printer issues and few distribution issues. At least, you don’t have to stock books in your garage and make trips to the post office to mail books.

Again, why ebooks? Because people are buying them—in droves. That’s a good enough reason for me!

Happy writing,
Andrea

P.S. If you’re not the do-it-yourself type, my ebook on producing an ebook might not be enough to get you going. In that case, check out my coaching services at www.writersway.com/services and select the one that will blast you out of your comfort zone!


 
Write a Love Letter to Yourself

Valentine’s Day is upon us and I’m sure everybody is writing about it. Well, what else is there to write about when you start to run out of ideas? The holidays, your family problems, your health issues—honestly I see people writing about their very personal stuff in blogs, emails, etc. I’m sorry, but I really don’t think my readers want to know about all my little bitty personal stuff.

I like to write about writing. I like to talk about what’s current. So what are you doing for Valentine’s Day? Do you have someone to show how much you love them? We all do, and we all especially have ourselves to show our love. (Well my cat too!) Did you ever write yourself a love letter? I have, and it’s really amazing to write it. And then when you read it back, it’s awesome. It’s like the truest love there is—the love you have for yourself.

Okay, you think I’m off my rocker. Or not! So many people fail to realize that self love is the basis for any love. If I don’t love me, I can’t love you. Because I don’t know what love really is. And I don’t have a loving self to present to you.

So why not write a love letter to yourself this Valentine’s Day. If it’s hard, pretend it’s from your spouse, lover, or future lover. What would you want him/her to say to you? Then say it to yourself.

And when you’re done with your love letter to you, write one to your beloved—spouse, parent, child, pet… You know who they are.

Happy writing and Happy Valentine’s Day!

Andrea

Andrea Susan Glass
www.WritersWay.com


 
Put Your Heart on the Page

This month my theme is to put heart in your writing. Writing from the heart may sound a bit woo woo for business writing. After all is there a place for this in emails, ezines, articles, blog posts, tweets, etc? I used to think a resounding “NO!” There’s no place for heart in business writing.

Then I started to get emails—way too many for my taste—from supposedly successful online entrepreneurs that always started with some personal story: my kids were at a soccer game; I just took a vacation to Costa Rica; my in-laws just came for a visit; and on and on. Personally, I’m a “just the facts please” kind of a person, so these emails bore me to tears.

But, wait, these people are truly successful—so they say—at what they do. These are some of the top Internet marketing experts. These are the people I SHOULD be following. Yet, I couldn’t see that MY list would be interested in what I ate for breakfast or where I took my last vacation (that would interest me since I can’t remember my last vacation!)

Yet, as I said in my last blog post, putting heart in my writing has always been a challenge for me, I guess because I’ve never resonated with it in other people’s writing. But I’m not really writing for me, am I? I’m writing for you, I’m writing for my target market, I’m writing for people who DO resonate with heart-centered writing.

So, buck up and just do it, I told myself. With my amazing business coach, Kelli Claypool, who is the warmest, most heartfelt, yet highly effective and professional coach, I’m learning to open my heart and pour it onto the page. You might want to do this as well and see what happens!

Happy heart writing,

Andrea
Andrea Susan Glass
www.WritersWay.com


 
Have a Theme of the Month: Put Heart in Your Writing

Since I write so many blog posts, it helps me to have a “theme of the month” so I don’t run out of ideas. Not that I usually do, as a full time professional writer! But, it can happen, even to the best of us. So creating an annual calendar of monthly themes for your emails, ezines, articles, blog posts, etc. can save a lot of time and conquer potential writer’s block!

Not to be too cliché, but I chose “Put Heart in Your Writing” as my February theme to coordinate with Valentine’s Day. And truthfully, I had no idea what I had in mind—I didn’t really—when I decided on that theme. But the more I thought about it, the more I realized that putting heart in your writing is a great lesson for anyone who wants to get more results with their writing.

What I mean is that most of what we write—at least for business—has an aim in mind. To get results means you want the reader to learn a lesson, take some action, feel a feeling—whatever your aim is. With all the information we all receive on a daily basis, how do we even decide what to read? It depends on what our aim is for reading—information, entertainment, business, career, friendship…

So when writing has heart in it, the reader connects with the writer and is more apt to read the message, get the message, and get the intended result. Sharing from the heart connects, rambling from the brain disconnects. Putting heart in my writing has always been a challenge for me, but I aim to teach what I need to learn. I get to practice with my blog posts and you can follow this tip as well: just say what’s on your mind and in your heart with no walls between writer and reader.

That’s how you can put heart in your writing.

Happy Heart Writing!

Andrea
Andrea Susan Glass
www.WritersWay.com


 
How Do I Know When I’m Done With My Book?

In the last 2 blog posts I talked about the not having enough to write about syndrome and having too much to write about syndrome. Now, when you’ve gotten past either of those, how do you know when the book is done? Good question. Not an easy answer.

This is a common problem for many writers because they may either be lacking confidence to know if the book is good enough or long enough or ??? enough. Or they may feel they still have so much more to say. Or they’re not totally sure if they’ve reached the goal for the book yet.

One answer to this conundrum is to send the manuscript to several people to read—either other writers, colleagues, friends, or people in your target audience. See if they get your message. See if they feel the book is “done”. Be open to the feedback. Actually, some of my clients are in writers’ groups where they get ongoing feedback as they’re writing their book, which helps them better realize when they’ve reached the conclusion.

Another answer is to trust your gut. As an accomplished writer of more than 20 years, I just KNOW when a book is done. I set author’s and reader’s goals up front and I can tell if I’ve achieved them. I also do several edits, some close up and some at a distance, and I can tell if there are any holes, anything left undone.

Also, if you write an ebook first, you’ll get feedback from buyers, hopefully, and then you can make adjustments to the “recipe”—add a bit more here, take out something from there. It’s easy to make changes to the ebook, so do that before you create a print book.

If anyone has any suggestions about how to know when a book is done, feel free to comment.

Happy Writing!

Andrea

Andrea Susan Glass
www.WritersWay.com


 
I Don’t Have Enough To Write About

When you’re just starting to think about writing a book, you may be one of those who fall into the category o thinking you don’t have enough to write about. After all a book should be at least 150 to 200 pages or more and you can’t think of that much to say.

First of all, there are all sizes of books from 25 page picture and quote books to 1,000 page tomes. Nowadays, almost anything goes! And with ebooks, the whole world of writing has taken a 180 degree turn. I’ve paid upwards of $50 for a 35-page ebook, thinking I was getting the brilliant answers to life’s tough questions. So no matter the size of the book, it’s the sizzle that sells.

Second, if you have an interest, a passion, or an expertise in the subject you want to write about, I’ll bet you have more than enough to write about. You can go really niche and write about a very specific topic like teaching your parakeet to recite the alphabet or you can go broad on a topic like teaching any bird to talk. It all depends on what the market is asking for and how much information is available on the subject.

What you don’t know, you can either research or take in a partner or two; that is, get a collaborator or conduct a few interviews to get more content for your book. And we all know the success story of the Chicken Soup model of having other people write your book for you!

So, please don’t use the “I don’t have enough to write about” excuse any longer. Remember, it’s sizzle over size, every time.

Happy Writing!

Andrea

Andrea Susan Glass
www.WritersWay.com


 
What Can You Do With ALL Your Content? Here’s What…

Do you have a ton of content from your blogs, podcasts, and articles but haven’t done anything with it? Did you know you can repurpose it and create info-products? Like reports, e-books, e-courses, workbooks, and home study courses?

Do you have lots of ideas for books and other info-products but don’t know what to do with those ideas or how to get started? Did you know you could take those ideas right out of your head and record them as an audio file or podcast, then have that turned into an e-book?

Have you heard about the power of audio and video but have no clue how to get started? Did you know you can record your first audio file or MP3 at the comfort of your own desk in less than an hour? And recording a video has become so simple, that UTUBE is among the top 10 visited websites!

Well, I didn’t know a lot of this either. I’ve had lots of ideas, but little time to do anything with them in terms of creating info-products. And I’ve written a bunch of blogs and articles, but never turned them into info-products. So I finally said, “ENOUGH!” It’s time. Well, you know how the universe is—you ask for something with genuine passion, and it generally shows up.

So on Wednesday, August 19, 2009, I’ll be interviewing an expert on all of these concepts. Penny Haynes, a software designer, web programmer, and multimedia producer will talk about “Marketing Your Business With Audio and Video.” Penny will discuss how to repackage your existing content into audios, videos, and turning page publications (very cool!), for both marketing purposes and for passive profits. Penny is the creator of the recently launched, exciting new service RSSzine which instantly turns your blog posts and podcasts into a PDF e-book and turns any PDF into a Turning Page Magazine! Check it out at www.RSSzine.com.

All you have to do to attend this live interview is dial 724-444-7444, ID 29763# at 6 PM PT (9 PM ET). We’ll be giving away prizes and have some special offers for you. I look forward to connecting with you then.

Happy Info-Products!

Andrea

Andrea Susan Glass
www.WritersWay.com


 
What the heck are information products?

What’s all the buzz about information products or info-products? What it’s about is passive income or what I like to call “INFO-PRODUCTS FOR PASSIVE PROFITS” !!!

If you provide a service — like a realtor, coach, consultant, speaker, trainer, hair stylist, financial planner, attorney, etc. — you are charging for your time. When you work you get paid. Wouldn’t it be great to have cash coming in even when you are not working? YES!!! There is a way to do that–with info-products!

Information products are books, e-books, audio files, e-courses, and more that take your expertise and information and create a product with it. It’s what I call “TRANSFORMING YOUR IDEAS INTO INFO-PRODUCTS.

All of you who are service professionals have an area of expertise–you are just full of great knowledge, ideas, tips, valuable content to share with others. There are lots of people who are hungry for your knowledge. Maybe they can’t afford your services. Or maybe they’re the “do it yourself” type. In either case, when you transform your ideas into info-products, these books, e-books, etc. are generating cash for you even while you sleep or take a vacation.

In this series of blogs, I will be sharing more in depth ideas about the tips in creating and marketing information products. Stay tuned…

Andrea Susan Glass, founder of www.WritersWay.com


 

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