Tag Archives: information products
Seasons Greetings!

I want to wish all my loyal and new readers a joyous holiday season and healthy new year. Although this time of year tends to be busy for most people, it’s also a good time to start thinking about your plans for the New Year. What info-products will you start working on in January? What info-products do you have that need to be marketed? What info-products need to be revised or updated? What affiliate products do you want to start selling in the New Year? As you move through this joyous season, keep your Internet marketing ideas ever present in your mind and let your New Year marketing strategy start to take shape ready to emerge by the second week in January. I know you’ll be well rested from your time off and ready to take on your Internet marketing business and info-product production and promotion with renewed energy and enthusiasm.

Happy Holidays and Happy Info-Product Profits,

Andrea

Andrea Susan Glass
www.WritersWay.com


 
How Do I Write My Book or E-Book As Quickly As Possible?

A common issue with new writers is they either don’t have the confidence or know-how to tackle the overwhelming idea of writing a book! They have great ideas and they’re experts at what they do, but they’ve never written a book, and they look at it like some kind of scary monster.

I find writing one of the most liberating feelings I know. To sit down at my computer and let my ideas spill out of my head, through my fingers, and onto the screen is exhilarating. If you follow some simple tips, and schedule the time to do this, your book or ebook could be done in less time than you imagine. You could put your ideas into an audio or video format, talk into a recording device and then have it transcribed, or put your expertise into a tips booklet, anywhere from 12 to 24 pages with your tips two sentences long. These are some of the quickest ways to get your ebook or book done.

The traditional route is to get your idea clear in your head as to why you want to write, what you want to write about, and who your ideal target is. Then create an outline/table of contents which takes the reader from where they are at the start of your book, to where you want them to be at the end. Once you have your outline, it’s just a matter of filling in the blanks with existing content you already have, or sitting down and pouring your knowledge onto the pages. Take your website content and past ezines, articles, and blogs and use that to get started. If you set aside two-hour blocks of time as often as you can, you’ll see your book quickly taking shape.

Just be sure to stay focused and overcome your distractions or challenges. Plan ahead whatever you need—whether it’s an accountability partner or a ghostwriter/editor/coach like myself. I encourage you to create your book or ebook as an info-product for passive profits!

Happy Info-Product Profits,

Andrea

Andrea Susan Glass
www.WritersWay.com


 
What Are You Grateful For This Year?

thanksgivingAlthough I love writing about info-products and writing, I also love to write about what’s going on currently during the time of year. At this time of year, I especially love to write about gratitude because I know and understand the power of the attitude of gratitude.

I use this daily because it’s the antidote for complaints and excuses. If I’m complaining that I don’t have enough work, I turn that around to say I’m grateful for the work I do have. If I’m complaining that I don’t want to go for a walk because the weather is cool and cloudy, I just remember to be grateful that it never gets much below 50 degrees in Southern California. If I make an excuse that I don’t have time to exercise, I remind myself to be grateful that I work for myself and my time is my own.

If you’re complaining about the economy, be grateful you have a job. If you’ve lost your job, be grateful you have your health. If your health is suffering, be grateful for your supportive family. There’s ALWAYS someone or something you can find in your life to be grateful for.

Do you see how this works? Gratitude can turn the negative into a positive. And from all my years of reading and study, I’ve learned that a positive grateful attitude is more likely to receive more good things in life than a complaining and blaming one!

You can say your gratitudes every morning when you arise or just before going to bed. You can write them in a gratitude journal and read them every day. Or you can share them with a good friend over the phone or email.

So what do you have to be grateful about? How about your great family members who you don’t often take the time to tell them how much you appreciate them? Or your special friends, colleagues, or employees? What about being grateful for your car, your cat or dog, your house, and your healthy body? Sure you may be 20 lbs overweight, but everything is working.

Gratitude forces you to turn away from what you don’t really want to spend time focusing on and to realize that you really don’t have it all that bad. If you can spare a few minutes, I’d love for you to leave a comment and let everyone know what you’re grateful for this year.

HAVE A HAPPY AND HEALTHY THANKSGIVING HOLIDAY!

Happy info-products profits,
Andrea

Andrea Susan Glass
www.WritersWay.com


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Creating a Tips Booklet as Your First Info-Product

If you’ve never heard of a tips booklet, you’re missing out on one of the coolest ways to impart information quickly and simply. Any product that shares information, like a book, ebook, ecourse, or CD is an info-product. A tips booklet is generally a 16-page 4” X 9” booklet that has a series of tips listed by number or bullet point for quick reading. Typically, they’re called 101 Ways.. or 77 Tips…, etc. Topics range from organizing and dating to pet care and stress reduction. Just about anything you can write an ebook or book on you can digest into a tips booklet. You can create the booklet in a paper format and mail it to buyers, or you can sell it as a digital file like an e-book. In this format we call it an e-booklet.

On Wednesday, November 18, at 6 pm PT, I’ll be interviewing Lynette Smith of www.GoodWaysToWrite.com on her process of creating her first series of tips booklets. All her booklets will be on the topic of good ways to write personal and professional communications. Her first series of 4 booklets are marriage-themed with titles like “Good Ways to Write a Treasured Letter to Your Groom When You Marry.” There’s also one to the bride, to your parents, and from the parents to the child getting married.

What’s so exciting about tips booklets as an info-product is that you won’t just sell it to consumers one booklet at a time. These info-products are perfect as promotional items or advertising specialties. Just like businesses use pens, calendars, or mugs as give-aways to favorite customers or for promotional purposes, these booklets can be sold in bulk to businesses that need a promotional item. Lynette will discuss this as well as how to create a tips booklet during my interview.

To sign up visit www.WritersWay.com/111809.

Happy Info-Product Profits,

Andrea

Andrea Susan Glass
www.WritersWay.com


 
How Do You Use Your Blog To Promote & Profit From Info-Products?

I hear a lot about using blogs, social media, forums, articles, etc.—all these online avenues to promote your products, and even services. Yet, I’ve done a lot of this but haven’t seen spectacular results—yet. Yet, I still do all these activities, always hoping for more results.

What I’ve come to understand is that although it may not appear that you’re getting immediate results, the effect is actually slow building and cumulative. The process of building relationships doesn’t happen overnight. When it comes to building that “know, like, and trust” factor, it does take time. So with every blog, with every social media contact, with every forum or article, etc., you’re building that factor.

How do you do that? By being a source of valuable content. You’ve heard the saying, “Content is King!” That means everyone wants good content. They want answers to their questions. They want solutions to their problems. They want more information, more data, more ideas, and more and more. And that’s what your info-products have—more of all of that! That’s why they’re called “information” products!

However, remember that blogs, social media, forums, and articles are not for direct selling—they’re for sharing all this valuable content. So that means you take a few good ideas from your info-product, whether it’s a book, ebook, ecourse, or whatever, and start sharing those ideas in your blogs, social media posts, forums, and articles. Then people see you as the expert. They see you as having answers to their questions and solutions to their problems. They want to learn more from you.

So what do they do? They follow your links to your website, or your squeeze page, or your sales page. They think, “Hey, she had lots of great ideas. If I buy her ebook I’ll get a lot more good ideas. Maybe my pain will go away!” See, people buy info-products because they’re in pain—they have a problem, a question, a challenge, an issue and they’re looking for answers and solutions.

Info-products offer information, education, inspiration, motivation, solutions, answers, relief from pain. Share bits of these ideas in everything you do online, and you’ll eventually start to see some profits coming to you. I mention using your blog to promote and profit from info-products here because we’re on a blog but also because you can set one of these up in about 5 minutes.

Just go to www.WordPress.com, sign up, and you’re in! Start building relationships now and you’ll soon see those profits just up ahead!

Happy info-products profits,
Andrea

Andrea Susan Glass
www.WritersWay.com


 
What To Write About When You’re All Out Of Words

When you’ve been writing a regular blog for a number of years, it’s conceivable that you’ll run out of ideas at some time. I’ve been expecting that time to come sooner than later, but I’ve managed to pull ideas out of this ancient noggin for over two years now on a regular and sometimes irregular basis. But now, I fear, I’ve run dry. I’m at a loss for words—which rarely happens for a professional writer. Yet, as a ghostwriter, I’m writing other people’s words day in and day out (and much of the night as well).

So, how do I keep my blog going without words? That’s quite embarrassing to imagine a writer running out of words. See, I don’t want to repeat myself, although, I doubt anyone reading my blog today will read what I wrote two years ago. So I could, if I so chose, repeat former blog posts. I’d probably be the only one who knew that I did that. It’s not like I’m getting thousands of readers/day!

And that’s odd, now that I mention it. When I’m writing a blog post like this one, which really isn’t one at all, is it, because I’m plum out of words, I imagine I’m talking to the ultimate reader. But since I don’t know who that is, if indeed anyone reads my blog, and since in all likelihood I’ll never meet any of my readers, I often wonder why I do this at all.

Have you ever wondered why you write a blog—if you do even write one? Like social networking, did someone tell you this is a great way to attract prospects, get leads, build your list, get traffic to your website, sell products and services, etc.? Well, I’ve heard all that—the Internet marketing gurus telling us to write blogs and articles, to Tweet every day, and to do whatever is necessary to drive traffic to our websites and convert visitors into buyers.

Yeah, yeah, I know all that. But does it work every time? You’re darn right—it doesn’t! I do believe there’s a magic formula, out there in cyberspace somewhere, that only a handful of the elite few Internet gurus seem to know where doing all this “stuff” really works! If it’s working for you, please leave a comment and let me know about how it’s working.

In the meantime, I’ve just showed you how to write 430 words of nonsense when you have nothing to write about. I guess my well isn’t completely dry, is it? A writer can always write—something!

Happy info-products profits,
Andrea

Andrea Susan Glass
www.WritersWay.com


 
How to Create an Info-Product in an Afternoon (or Morning!)

Does this sound like you?

You’ve been dreaming of creating your first info-product but just can’t seem to find the time!

You’ve been collecting ideas and content from your blogs and articles but still haven’t created that first e-book!

Ideas are coming at you quickly but you can’t type fast enough!

Or maybe you’re spending hours sitting at your computer typing, retyping, making changes, editing … and still you have the final editing and formatting to be done to get out your info-product. You get about 50% finished, and your enthusiasm wanes. And then someone else takes your idea and gets it to market first!!! They take the $$$ that should have gone into your pocket and put it in theirs. How frustrating is that? You know that if only you can finish this product, you’ll be able to take your business to a whole new level! You know that every day you don’t have your info-product on the market is costing you money, causing you frustration, and holding you back.

I’m sure lots of us have felt this way. I know I have and I write info-products for my clients every day! But not for myself! So I keep reading, and listening, and learning, and soon I’ll have all the answers. And as I’m learning, I’m sharing what I’m learning with others.

Well, in August I held an interview where I learned about marketing my business with audio and video. And lots of my listeners learned a lot as well. Last month, I interviewed an expert in building your business with a MasterMind. So this month, I’m continuing with the interview format. On Tuesday, October 20, 2009 at 6 pm PT/9 pm ET, I’ll be interviewing Patsy Bellah of Great Transcriptions on “How to Create an Info-Product in an Afternoon (or Morning!).” Patsy is the author of the ebook “How To Get Your Info-Product To Market With Lightning Speed! Fourteen Surefire Ways To Create Your Own Info-Product In An Afternoon.”

Patsy will discuss a simple A-B-C formula to create information products faster than your competitors, how to avoid the 10 worst time wasters most people suffer when trying to complete any info-product, and how to take your business to the next income level using this method. You’ll also learn how you can apply these ideas to create special reports, press releases, blog posts, and articles. Plus she’ll answer any of your questions. If you want to build an Internet marketing business you need info-products; there’s no way around it!

On this call you’ll learn How You Can Create Your Own Dynamic, Financially Successful Info-Products Faster Than You Ever Dreamed Possible. I’d love to have you join Patsy and me. Just sign up at www.WritersWay.com.

Happy info-products profits,
Andrea

Andrea Susan Glass
www.WritersWay.com


 
INFO-PRODUCT SUCCESS SYSTEM: Produce + Promote = Profits

I write my weekly blog posts at the beginning of each month and often think of a theme for the month. Not only does that make my job of writing four posts at one sitting easier, but it gives a cohesiveness to my posts and the reader can learn more in depth content about one topic. For October, I’ll be back to my favorite topic, the heart of my business, my brand, and my reason for being: info-products! I’ve also chosen this theme because my tele-interview this month is about how to create an info-product in an afternoon (or morning!) Post coming up next Sunday!

I recently completed a new report I call “Your Info-Product Success System: Produce + Promote = Profits.” I wanted to distill the basics of creating and marketing info-products for profit. Although I plan to expand this content into a full-fledged ecourse or online course at some point, this report, which is FREE, has some great ideas. Pick up your copy at www.Info-ProductSuccessSystem.com.

What I like to share about info-products is that they make a lot of sense for small business owners and entrepreneurs primarily in the service businesses. Service professionals like coaches, consultants, health care providers, beauticians, estheticians, massage therapists, and anyone who serves people one-on-one, can only work so many hours and serve so many people, thereby limiting their income. But if they can take their knowledge, expertise, experience, and wisdom and transform it into books, ebooks, ecourses, and any other type of info-product, they can reach so many more for so much less work, in so much less time, and for so much more profit!

Wow! You can see I’m really passionate about this. So order my FREE report, read my blog posts, and start producing info-products. I’m always available for any questions about this topic. Contact me at www.WritersWay.com/contact.

Happy info-products profits,
Andrea
Andrea Susan Glass
www.WritersWay.com


 
How to Find the Best Support People for Your Business

Who’s on your team? What you don’t have one? Why not? If you read my last blog post, you’ll see how hot I am on the topic of building a team around you so you can build your business, whether it’s a brick and mortar business or an Internet marketing business.

So how do you decide who you need on your team? And how to you find the right people?

Initially, I say: what tasks do you have in your business that you just CAN’T do and what tasks do you have that you don’t WANT to do? What don’t you have the time for and what don’t you have the knowledge for? These are the tasks for which you need to find others.

For example, what I CAN’T do is anything technical. I’m no good when it comes to things like putting up a website or learning new software. I don’t have the knowledge and I don’t want to learn it. What I don’t WANT to do are mundane tasks like maintaining my database or sending out newsletters and emails. I don’t like doing it and don’t have the time. So for these kinds of tasks, you could hire a webmaster, a tech guru, or a VA. I found a VA who can do all these things.

Another area where I fall short is marketing. I don’t enjoy it all that much and can’t always find the time for it, since I’m busy ghostwriting and copyediting for my clients. But I know ongoing marketing keeps a business alive. So, for marketing I rely on JV partners, business associates, past clients, referral partners, and strategic alliances. They’re all sending me referrals on a regular basis.

How do you find the right people for your team? It takes time and lots of trial and error! I went through four VAs before I found the right one. The first four either disappeared or didn’t perform their duties on time or ever! The current one, with whom I intend to have a long-term relationship, was referred to me through the owner of the autoresponder program I was reviewing. She’d been trained in the program, so I knew she would be an expert in handling my database, emails, newsletters, affiliates, and shopping carts.

Initially, then, I would say referrals are your safest way to build your team members. Then you have to judge for yourself if the person fits your needs and expectations. I’ve also built my team through experience and personal exposure. For example, my strongest business associate and alliance has come through the professional organization I belong to, PWSD (Publishers & Writers of San Diego). Another editor and I share leads and Skype each week to provide accountability and support for our businesses and other projects.

If you want to add a coach or mentor to your team, ask for referrals. When an associate or client mentions how much their business has improved as a result of working with someone, get that person’s name and request a short phone interview. Continue to build your online and offline networks, and you’ll soon find the right team members to catapult your business to great success.

Happy info-products,
Andrea

Andrea Susan Glass
www.WritersWay.com


 
Power of the Business MasterMind

How big would you dare to dream if you knew you could count on the support of like-minded individuals on your team? Are you ready to grow your business as well as contribute to the growth of others? It’s time to move beyond where you are and bust through to the next exciting level!

A highly effective MasterMind group is one of the most powerful tools you can have. A well run MasterMind group is essential if you want to succeed in business with faster and better results.

What is a MasterMind? I’m not sure, but I think Napoleon Hill, author of the bestselling classic Think and Grow Rich coined the term to denote a group of people who get together periodically to support each others’ goals. The MasterMind principle comes from the Bible, Matthew 18:20: “For where two or three have gathered together in My name, I am there in their midst.” This is to indicate that the power of two or three is multiplied many times by the power of the group energy.

If you’ve ever done any brainstorming with someone, you can see that by yourself, your thinking is somewhat limited, but when you begin to throw out ideas with another person, so many more ideas evolve from the synergy of your two minds. There’s an exponential factor when 2 X 2 no longer equals 4 but more like 10 or more!

In a business MasterMind group anywhere from 4 to 8 people gather weekly or monthly or somewhere in between either live or over the phone to share what’s going on in their businesses and what kind of support they need. The other members offer feedback, solutions, or resources. The facilitator makes sure everyone gets equal time.

I’ve been in many MasterMind groups and I find them extremely valuable. As a solo entrepreneur I get limited in my thinking. I only know what I know and I don’t know what I don’t know. My MasterMind partners can bring valuable insights and growth to my business beyond my own knowledge.

For that reason I’ll be hosting a live interview on Tuesday, September 29 at 6 pm PT (9 pm ET) with Law of Attraction coach, Cheryl Vallejos on “How to Build Your Business With a MasterMind.” Find out more and sign up at www.WritersWay.com/92909.

Anything that you can do on your own, you can do quicker and more effectively with a MasterMind. If you’d like to find out about a new group starting visit http://www.PrimeLeaders.com/mastermind.

In my next blog, I’ll discuss how to build a stellar team…

Happy info-products,
Andrea

Andrea Susan Glass
www.WritersWay.com


 

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