You want it quick and easy! Don’t we all? I know you can do it. Look, I bought a 25-page ebook for $57. Do I sound dumb? The author sold me on the value, and I fell for the sales pitch. It could have been just the information I was looking for. Well, in that case it wasn’t and I was able to “return” it and get my money back.
You can’t really return an ebook. But anyway, all I’m saying is that it was 25 pages, and anyone who’s an expert on anything can write 25 pages in 25 hours or less. If you wrote for two hours a day for 12.5 days, you’d have a 25-page ebook done! If you wanted a 50-page ebook, write two hours a day for 25 days.
You say you don’t have the time for even that? Want to know how to find the time?
The quickest way to write your ebook is to decide on your topic, create an outline, and sit down and write. The best way to write an ebook is to follow this process; it might take a bit longer, but you’ll write an ebook that will sell:
- answer this question: what is my motivation for writing this ebook?
- answer this question: what is the motivation for the reader to buy my ebook?
- select a topic that will fill both of these motivations
- create an outline that will take the reader from where they are to where they expect to be when they finish reading
- turn your outline into the table of contents
- gather data you’ve already written or collected on the subject and plug it into the appropriate chapters; create new content where you need it
- weave all the content together, read it over to make sure it meets your motivation and the reader motivation
- have five people in your target audience read it; get feedback; make adjustments; get it edited professionally
- design your cover and interior or have it designed; save it as a PDF
This is pretty much the process for writing an ebook quickly. Of course there are more details, but this covers the basics. My ebook “Your Info-Product Success System” fills in the blanks and gives you a complete system for producing your first ebook. Check it out at www.infoproductsuccesssystem.com.
Email me or leave a comment if I can answer any questions.
However, I work with many reluctant writers, and frankly it’s much easier and a lot quicker to get your first ebook done than your first print book.
Want to know why?
Okay, here’s what I’ve found. I can motivate people to write a short ebook quickly and get it loaded on their website to start selling much quicker than they can get a print book done. Why? Because you write your ebook—anywhere from 25 to 50 pages (or more)—then save it as a PDF, put it on your website (or blog if you don’t have a website), hook it up to PayPal, and start having your ebook earn its keep!
Now with a print book, it’s got to be around 125 to 200 pages, or more, you’ve got to get it edited, have the cover designed, the interior formatted, a printer selected (on demand or brick and mortar), and a way to distribute those little gems. In my experience, this longer process scares a lot of aspiring authors back to the safety of their unfulfilled dreams. Well maybe not safety, but comfort zone.
And I’m not even discussing here those folks who want to find a literary agent or traditional publisher. That could be a really long haul—or never at all! (Been there…)
With an ebook you’ll still want to have it edited (please!), and a cover designed. You could format it yourself quite easily in Word—I do it all the time for my ebooks and those of my clients. But you have no printer issues and few distribution issues. At least, you don’t have to stock books in your garage and make trips to the post office to mail books.
Again, why ebooks? Because people are buying them—in droves. That’s a good enough reason for me!
P.S. If you’re not the do-it-yourself type, my ebook on producing an ebook might not be enough to get you going. In that case, check out my coaching services at www.writersway.com/services and select the one that will blast you out of your comfort zone!
I call April my “Ebook Explosion” month, because—well, ebooks are exploding! Statistics continue to report more ebooks are now being sold on Amazon than print books. If that’s not an explosion I don’t know what is. You can read an entire book on the 4X6 inch Kindle, Barnes & Noble Nook, Sony Reader, and more Kindle copycats than you can count. Then there’s your iPhone and other cell phones that can download books.
So what are you going to do about it?
What you’re going to do is to jump on the Ebook Explosion bandwagon. And how will you do that? By writing your first ebook, of course!
Now, if you’ve been following me for a while, you know I’m a champion of ebooks. I’ve even been working on coming up with a title, like the “Ebook Queen” but queen is so overdone. So I’m toying with the “Ebook Educator” because I teach how to write and sell ebooks through teleclasses, webinars, reports, ebooks, and I just sold a class on this subject to a local university where I’ll be teaching live in the fall. I’m really looking forward to guiding my students to complete their ebook in the six weeks of the course.
So what are you waiting for? Get that ebook out of your head and onto the computer page. Keep reading my posts, and I’ll give you tips to guide you through the process of writing your first ebook and joining the Ebook Explosion!
P.S. By the way, some of the other eReaders are Aluratek, BeBook, EnTourage, Kobo, Pandigital, Sharper Image, Spring Design, and ViewSonic. Where will it end?
P.P.S. If you want to get started right away—and you should—check out my valuable 63-page do-it-yourself ebook on how to produce your first ebook at www.infoproductsuccesssystem.com.
Valentine’s Day is upon us and I’m sure everybody is writing about it. Well, what else is there to write about when you start to run out of ideas? The holidays, your family problems, your health issues—honestly I see people writing about their very personal stuff in blogs, emails, etc. I’m sorry, but I really don’t think my readers want to know about all my little bitty personal stuff.
I like to write about writing. I like to talk about what’s current. So what are you doing for Valentine’s Day? Do you have someone to show how much you love them? We all do, and we all especially have ourselves to show our love. (Well my cat too!) Did you ever write yourself a love letter? I have, and it’s really amazing to write it. And then when you read it back, it’s awesome. It’s like the truest love there is—the love you have for yourself.
Okay, you think I’m off my rocker. Or not! So many people fail to realize that self love is the basis for any love. If I don’t love me, I can’t love you. Because I don’t know what love really is. And I don’t have a loving self to present to you.
So why not write a love letter to yourself this Valentine’s Day. If it’s hard, pretend it’s from your spouse, lover, or future lover. What would you want him/her to say to you? Then say it to yourself.
And when you’re done with your love letter to you, write one to your beloved—spouse, parent, child, pet… You know who they are.
Happy writing and Happy Valentine’s Day!
Andrea Susan Glass
I love the idea of theme of the month, because when you write as much as I do, the theme gives me a place to start and helps reduce writers’ block! And I also like talking about writing with a purpose, because it helps me focus on what to write about.
So back to the theme of the month: Writing from the heart. I feel that when you write from your heart, you’re writing with a purpose; but is it your purpose or your readers’ purpose? And are they two different things? I think they are.
As I’m sure you’re aware, everything you write has a purpose. If you write an email to your mailing list, your purpose is to stay in touch with your audience, letting them know what you’re up to, and providing valuable ideas. So YOUR purpose is to stay in touch, and the purpose for your READERS is to keep them informed.
Now, if you write an article to submit to article directories, your purpose is to spread your expertise over the web so people will contact you to find out more about your services and/or products. Therefore, YOUR purpose is exposure and to attract business, and your READERS’ purpose is to gain valuable information.
And when you write an ebook, your purpose is most often to educate readers in your area of expertise, as well as to make a profit. So YOUR purpose is to make a profit, and the purpose for your READERS is to gain information for education or to solve a problem.
The clearer you are about the purpose of your writing, the more effective you’ll be at reaching that purpose—both for yourself and your readers! When you connect with your purpose, you’ll connect with your readers. They’ll get what you’re communicating and respond accordingly.
My purpose in writing blogs is to share my knowledge in the area of writing books and ebooks so my readers will accomplish their purpose of writing their book or ebook. Please send me comments to let me know if these blogs are helpful.
It’s my purpose to help you achieve your purpose. Connect with your purpose and you connect with your readers
Andrea Susan Glass
This month my theme is to put heart in your writing. Writing from the heart may sound a bit woo woo for business writing. After all is there a place for this in emails, ezines, articles, blog posts, tweets, etc? I used to think a resounding “NO!” There’s no place for heart in business writing.
Then I started to get emails—way too many for my taste—from supposedly successful online entrepreneurs that always started with some personal story: my kids were at a soccer game; I just took a vacation to Costa Rica; my in-laws just came for a visit; and on and on. Personally, I’m a “just the facts please” kind of a person, so these emails bore me to tears.
But, wait, these people are truly successful—so they say—at what they do. These are some of the top Internet marketing experts. These are the people I SHOULD be following. Yet, I couldn’t see that MY list would be interested in what I ate for breakfast or where I took my last vacation (that would interest me since I can’t remember my last vacation!)
Yet, as I said in my last blog post, putting heart in my writing has always been a challenge for me, I guess because I’ve never resonated with it in other people’s writing. But I’m not really writing for me, am I? I’m writing for you, I’m writing for my target market, I’m writing for people who DO resonate with heart-centered writing.
So, buck up and just do it, I told myself. With my amazing business coach, Kelli Claypool, who is the warmest, most heartfelt, yet highly effective and professional coach, I’m learning to open my heart and pour it onto the page. You might want to do this as well and see what happens!
Happy heart writing,
Andrea Susan Glass
Since I write so many blog posts, it helps me to have a “theme of the month” so I don’t run out of ideas. Not that I usually do, as a full time professional writer! But, it can happen, even to the best of us. So creating an annual calendar of monthly themes for your emails, ezines, articles, blog posts, etc. can save a lot of time and conquer potential writer’s block!
Not to be too cliché, but I chose “Put Heart in Your Writing” as my February theme to coordinate with Valentine’s Day. And truthfully, I had no idea what I had in mind—I didn’t really—when I decided on that theme. But the more I thought about it, the more I realized that putting heart in your writing is a great lesson for anyone who wants to get more results with their writing.
What I mean is that most of what we write—at least for business—has an aim in mind. To get results means you want the reader to learn a lesson, take some action, feel a feeling—whatever your aim is. With all the information we all receive on a daily basis, how do we even decide what to read? It depends on what our aim is for reading—information, entertainment, business, career, friendship…
So when writing has heart in it, the reader connects with the writer and is more apt to read the message, get the message, and get the intended result. Sharing from the heart connects, rambling from the brain disconnects. Putting heart in my writing has always been a challenge for me, but I aim to teach what I need to learn. I get to practice with my blog posts and you can follow this tip as well: just say what’s on your mind and in your heart with no walls between writer and reader.
That’s how you can put heart in your writing.
Happy Heart Writing!
Andrea Susan Glass
Okay, some of you do have this problem—TMI—too much information. And it’s no surprise as we’re living in the Information Age. It comes at us 24/7 from all directions—and it’s awfully difficult to shut it down. At least we have to become discerning, as we just can’t take it all in.
So, sometimes one or more of my book clients will tell me the problem in getting their book written is too much content. Maybe they’ve been amassing ideas for years, waiting for that day when they’d find the time to write that elusive book. Or maybe they’re a research nut, like me, and they have all their stock in Google, because where would we be without it?
I do my best to help aspiring authors to overcome the “too much to write about” syndrome in several ways. I start with my 20 questions that helps to clarify what the book is about, the goals for the author and reader, and other specific details. Then we formulate the table of contents. They we decide about how long we want the book or ebook to be.
Then we look at where all the content is coming from. If it looks like there’s just too much information, I suggest that we may have more than one book here. Hey, a series is not a bad idea: just look at Chicken Soup and For Dummies. At this point we may plan out a series of books.
Additionally, this extra information can be used in articles, blog posts, workbooks, and other information products that can accompany the book or ebook.
But, if you’re still stuck with the TMI or “too much to write about” syndrome, I’ve been known to schedule a conference with the client and make the decisions for them. Well, someone has to move the project along, and that might be me.
Call me, if you do get stuck in this situation. I’m here to help.
Andrea Susan Glass
When you’re just starting to think about writing a book, you may be one of those who fall into the category o thinking you don’t have enough to write about. After all a book should be at least 150 to 200 pages or more and you can’t think of that much to say.
First of all, there are all sizes of books from 25 page picture and quote books to 1,000 page tomes. Nowadays, almost anything goes! And with ebooks, the whole world of writing has taken a 180 degree turn. I’ve paid upwards of $50 for a 35-page ebook, thinking I was getting the brilliant answers to life’s tough questions. So no matter the size of the book, it’s the sizzle that sells.
Second, if you have an interest, a passion, or an expertise in the subject you want to write about, I’ll bet you have more than enough to write about. You can go really niche and write about a very specific topic like teaching your parakeet to recite the alphabet or you can go broad on a topic like teaching any bird to talk. It all depends on what the market is asking for and how much information is available on the subject.
What you don’t know, you can either research or take in a partner or two; that is, get a collaborator or conduct a few interviews to get more content for your book. And we all know the success story of the Chicken Soup model of having other people write your book for you!
So, please don’t use the “I don’t have enough to write about” excuse any longer. Remember, it’s sizzle over size, every time.
Andrea Susan Glass
When I start working with a client who wants to write a book, we generally start off with the idea of writing a book rather than an ebook. For years, that’s been the norm; you want to write a book, you write a paperback or hard cover book.
Well, it’s not the norm any more. Since sales of ebooks have overtaken hard copy books at Amazon, I have suggested we rethink our strategy. And here’s the reason: it costs nothing to produce an ebook in terms of production and distribution costs. The only costs you may have, which you’d also have for a hard copy book, would be for the services of someone like me if you used a ghostwriter or copyeditor, someone to design the interior and cover for your book, and someone to upload it to your website and set up your shopping cart. And you may be able to do all that on your own and basically have zero costs to produce an ebook.
With a hard copy book you need to have it professionally formatted and a cover designed, then get it printed, and then have it distributed. The costs on these services varies but it will always cost you more to produce a hard copy book than an ebook.
So what I’ve been doing with most of my clients is producing the ebook first, because it’s a no-brainer. Write and design it in Word, save it as a PDF, upload it to your website—and you’re in business. Then you can send it to Amazon to get into the Kindle program.
I suggest that my clients get some feedback from buyers of their ebook, so if they want to make any additions or corrections, they can do that before they print the book. They can also experiment with some marketing strategies, so when they do print their book and they want to recoup the printing costs, they’ll have some marketing success under their belt.
Make sense? Feel free to share your comments, questions, and experience on this topic.
Andrea Susan Glass
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