I like to find new ways each year to set my goals. Sometimes I write them in a journal. At other times I create vision boards. I’ve gone on New Year’s retreats where I meditated, hiked, and listened for guidance as to what goals to set and how to achieve them. And I’ve gotten together with a friend where we set goals together.
My primary intention each year is to discover effective methods and tools to achieve my goals. It’s frustrating to set them and not see them come to light.
Today, with the ease of self-publishing and e-publishing, you have no reason not to achieve your writing goals—if you keep them simple to start. If it’s to get your first book written, get clear about your intentions. Why do you want to write the book and who will buy it? What obstacles do you see ahead of you?
I can help you overcome just about any obstacle in creating your book. Believe me, I’ve heard and seen them all. The biggest obstacle is time! Don’t I know that? If you say you don’t have the time, why not talk your book? We speak approximately 180 words/minute and there are 300 words/page in a typical book, so you could potentially speak one page in two minutes. I just tried it and I spoke 200 words in one minute. Now, if you spoke for one hour you could potentially create 30 pages of content. In just four hours, you’d have a 120-page book. Could you find four hours to speak your book?
After that you’d get it transcribed and then do the editing (or send it to me to edit it). Or you could speak into a word recognition program like Dragon Naturally Speaking. As for publishing it as an ebook, I recently discovered www.2epub.com which quickly and easily converts your Word doc into an ebook. Then you upload it at Kindle and Barnes and Noble, and you’re off and selling.
Andrea Susan Glass
Some, but not all, of the products that information marketers or “infopreneurs” create from their books include Reports, Ebooks, Workbooks, Manuals, CDs, MP3 files, Podcasts, Videos, Home study courses, Talks, Teleclasses, Webinars, Live Seminars and Workshops, Coaching, and Mentor/Mastermind Programs.
I’m sure many of you have bought some of these “information products”. Because that’s what your book is: an information product.
So how do you create this profit pyramid? That is, if you choose to go this route…
First, survey your ideal reader/target market to determine in what format they prefer to learn. Some people prefer written, some audio, some video. We learn in what’s called visual, auditory, or kinesthetic media. A visual learner would prefer to read a book or workbook. An auditory learner likes MP3s and teleclasses. And a kinesthetic learner would enjoy videos and live presentations or one-on-one coaching.
Plan your next product or service after your book to offer the information you have to share in the way that best fits your readers and your subject matter. For how-to and self-help information, workbooks and seminars are ideal. For specialized knowledge, videos or coaching might be best.
Create a one-year plan to develop your line of products and services as you turn your book into a business—to serve more people and create more profits.
Andrea Susan Glass
PS. If you’ve benefited from my emails and/or gotten value from my services, please tell a friend or associate. My business grows by word of mouth, and I don’t often ask you for referrals! But if you know someone who’s struggling to get their book or ebook done, send them my way.
PPS. I’ll be speaking at the Vista library on Monday, December 5 from 6:30-7:45 pm on Writing Ebooks. If you’re in the North San Diego County area, come by and bring a friend! www.WritersWay.com/press
Once you’ve chosen your copyeditor, you’ll have a quote and a timeline. You either pay a deposit or the whole amount, depending on what the cost is. This can range anywhere from .01 to .02/word or from around $50 to $75/hour depending on the level of experience of the copyeditor and the complexity of the editing needed. So a 100-page or 30,000 word book might cost between $300 to $600.
Your editor should set up a timeline with you that meets any commitments you have. For example, if one of my clients has a conference or speaking engagement and needs a book in hand by September 1, I would want the editing completed by July 15 to allow enough time for formatting, design, and printing.
Copyeditors work on an individualized basis with each client.
Generally, you submit your book, ebook, article, brochure—whatever you need edited—to your copyeditor as an attached file. Some editors edit by hand, if the client requests that, but it’s not as effective as electronic editing.
Most editors use the “track changes” tool in Word to make visible edits on your document. This way you can see what’s been added and deleted as well as the editor’s comments. You can then learn from the edits and improve your future writing. You can also mouse over the edits and accept or reject them if you agree or disagree. Ultimately, you the author, make the final decisions.
The editor must work to preserve the tone and style of your writing, so this is a skill that takes practice. However, the copyeditor will make suggestions to improve any aspect of the writing including format, voice, etc.
Be open to your editor’s comments and edits and discuss any concerns you have. Ultimately, you want your ideal copyeditor as part of your team.
P.S. For a limited time, I’m offering my special report, “The WritersWay to Finding the Ideal Copyeditor” for 50% off the regular price of $10. Through August 15, you can purchase it for only $5 and find out all you need to know to select the ideal copyeditor for your team. Here’s the link to buy the report: http://bit.ly/oJp16N
There’s no one-size-fits-all editing, so your specific needs must be taken into consideration when selecting a copyeditor.
As a seasoned writer you might need less help than a newbie, such as a general critique, line editing, and some light polishing. If you’re a first time or unpublished writer, you may require a significant amount of hand-holding, help in organization and development, as well as line editing for spelling, grammar, and punctuation.
So first get clear on your needs, and then start the search for your ideal copyeditor.
Just as you would look for a doctor, hair stylist, or car mechanic, start out asking for referrals. You may not have the same taste as your friends or business colleagues, but referrals are the best place to start. Next conduct some research online as well as looking in books to see who the author used for editing. You can also go to bid sites like www.directfreelance.com where copyeditors post profiles. Also check your connections through www.LinkedIn.com, www.Facebook.com, and other social networking sites. I’m often found in professional association directories like www.SDPen.com and www.PublishersWriters.org, so look at those sites.
Interview three top candidates, have them do a sample edit on the same document, and get a bid. From there, make your decision and move forward. Always keep your communications clear, ask questions when you don’t understand something, and do your best to create a successful partnership.
P.S. Also check testimonials and get references. I’m happy to supply references of my past satisfied clients to anyone who’s considering hiring me.
When you’ve written something—a book, ebook, report, article, blog, ezine—anything that other people will read, you want it to look professional. Otherwise you won’t be taken seriously. The only way to do that is to have another pair of eyes review it. You could have a friend or family member look at it, but they might not be expert enough to know how to fix common and uncommon problems. And they may not give you honest feedback. So, that’s what a professional copyeditor does.
If you look in the acknowledgment section of most books, you’ll see the author thanking their editor/copyeditor and/or proofreader. When you’re finished writing whatever you’ve written and you’re ready to submit it to a publisher, agent, or printer, or send it to your mailing list, or post it on you website, you MUST have it proofread or copyedited.
Referrals and repeat business are the heart of most business owners’ marketing. So if you want others to rave about your books or articles and tell others, you need to have all your writing be the best it can be. And if you want readers to buy your next book or ebook, you want your products to be squeaky clean.
Also, you can easily damage your credibility as a professional with a book or article filled with errors. You might be an expert in your field, but if your book has errors in grammar, spelling, punctuation, etc. readers will have concerns about you and your skills.
So that’s why you need a professional copyeditor. Find out how to choose the best copyeditor in my next installment.
P.S. If you want to discuss your copyediting needs, I’m happy to set up a complimentary 20-minute consultation. Just sign up at www.writersway.com/contact and we’ll schedule it.
Editors, copyeditors, and proofreaders all work with written materials to make them the best they can be. The terms editor and copyeditor are synonymous, although “editor” can also mean a book editor who works at a publishing company and shepherds an author’s book through initial stages all the way to publication.
What copyeditors do is work from the most complex level to the simplest, which I’ll explain shortly. Proofreaders are usually the last person to see the book, ebook, or report before it goes to print and mostly looks for typographical errors.
I’ll use the term “copyeditor” from here on because that covers the full spectrum of print editing. Let’s start at the simplest level first.
A simple or light edit covers spelling, punctuation, grammar, word usage, repetition, consistency in capitalization, numbers, abbreviations, contractions, style, and format. At this level, someone who excelled in English can help writers who weren’t top English students.
A medium to heavy (or substantive) edit includes everything in a light edit as well as fact checking, permissions, minor rewrites for passive writing and better clarity, flow, jargon, sexism, and more. This level requires a lot of experience in both seeing the detail and the big picture of the book or report, etc.
A developmental editor often gets involved at the beginning of the project to work with the author on creating the book, ebook, article, etc. so it starts off and continues to a satisfying conclusion. The developmental editor becomes the author’s partner in building a successful product.
Which type of editor do you think you need?
Find out in my next installment.
P.S. Just a quick reminder that I offer a variety of coaching options if you need some support in getting started or completing your book or ebook. Check them out at www.writersway.com/services.
When it comes to writing a book or ebook, I know a lot of people tell me they have trouble getting started. That and finding the time are the two biggest obstacles I hear about. I know for me, the reason I often have trouble getting started on a new project or even “dedicating” the time, is that I don’t have enough information.
Writing a book or ebook is a monumental task to most people, so they never get started. However, my job as a ghostwriter, copyeditor, coach, and educator is to continually share information about how to write books and ebooks so you can jump these hurdles. If you’ve followed my blog posts or subscribed to my email list, you’ve been constantly educated!
Now, education isn’t the answer for everyone. If I teach you how to write a book or ebook, you’re now in the DIY category, which means you have to Do It Yourself. And for some of you, that’s perfect. You like to take on new challenges, you’re a decent writer, and you can carve out the time. Also, it may be a more economical path for you.
However, if you’re the DIFY type, that means you prefer to have others Do It For You! This category is for those who just can’t make the time, don’t like to write, and enjoy having someone help them with the process.
At WritersWay, I cater to both types. For the DIY, I have my special report, my emails, my blogs, my teleclasses, and my ebook to educate you. Most of these are no- or low-cost.
For the DIFY, I have my ghostwriting and copyediting services, as well as new coaching services I just launched. From a 90-minute jump start to weekly check-ins, everything you need to get your book done is available. Check out my new services at www.WritersWay.com/services to see if there’s one that’s right for you.
No more excuses in 2011! This is the year you WILL get your book or ebook written. Let me know how I can help.
Andrea Susan Glass
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