Tag Archives: business
Ebook Explosion

I call April my “Ebook Explosion” month, because—well, ebooks are exploding! Statistics continue to report more ebooks are now being sold on Amazon than print books. If that’s not an explosion I don’t know what is. You can read an entire book on the 4X6 inch Kindle, Barnes & Noble Nook, Sony Reader, and more Kindle copycats than you can count. Then there’s your iPhone and other cell phones that can download books.

So what are you going to do about it?

What you’re going to do is to jump on the Ebook Explosion bandwagon. And how will you do that? By writing your first ebook, of course!

Now, if you’ve been following me for a while, you know I’m a champion of ebooks. I’ve even been working on coming up with a title, like the “Ebook Queen” but queen is so overdone. So I’m toying with the “Ebook Educator” because I teach how to write and sell ebooks through teleclasses, webinars, reports, ebooks, and I just sold a class on this subject to a local university where I’ll be teaching live in the fall. I’m really looking forward to guiding my students to complete their ebook in the six weeks of the course.

So what are you waiting for? Get that ebook out of your head and onto the computer page. Keep reading my posts, and I’ll give you tips to guide you through the process of writing your first ebook and joining the Ebook Explosion!

Happy writing,
Andrea

P.S. By the way, some of the other eReaders are Aluratek, BeBook, EnTourage, Kobo, Pandigital, Sharper Image, Spring Design, and ViewSonic. Where will it end?

P.P.S. If you want to get started right away—and you should—check out my valuable 63-page do-it-yourself ebook on how to produce your first ebook at www.infoproductsuccesssystem.com.


 
Writing as a Labor of Love

For some people, writing is worse than getting their teeth drilled. I once read, “It’s more fun to have written than to write”. I can attest to that, especially when I sit down to write 4 emails, 12 blog posts, and 3 articles at one sitting. And then add to that a bunch of Facebook notes and various comments on friends’ notes and blogs.

Also, I’ve alluded to the fact that I often have difficulty writing from my heart, so I’ve been practicing more with these blog posts and emails. But whether you’re writing a blog post, article, email, Facebook note, or an ebook, writing from the heart is the key that connects you with your audience. They hear what you’re saying, but also feel your intent behind the words—your intent to provide value.

When you write from your heart, you connect with your target audience, and when you write with a purpose your writing is at its most impactful! You’re writing what you most want to convey, and you’re writing what you feel others will benefit from

Therefore, writing for both yourself and others is the key to effective communication. And when you’re writing from the heart, it can be a labor of love!

Happy writing!

Andrea
Andrea Susan Glass
www.WritersWay.com


 
Write a Love Letter to Yourself

Valentine’s Day is upon us and I’m sure everybody is writing about it. Well, what else is there to write about when you start to run out of ideas? The holidays, your family problems, your health issues—honestly I see people writing about their very personal stuff in blogs, emails, etc. I’m sorry, but I really don’t think my readers want to know about all my little bitty personal stuff.

I like to write about writing. I like to talk about what’s current. So what are you doing for Valentine’s Day? Do you have someone to show how much you love them? We all do, and we all especially have ourselves to show our love. (Well my cat too!) Did you ever write yourself a love letter? I have, and it’s really amazing to write it. And then when you read it back, it’s awesome. It’s like the truest love there is—the love you have for yourself.

Okay, you think I’m off my rocker. Or not! So many people fail to realize that self love is the basis for any love. If I don’t love me, I can’t love you. Because I don’t know what love really is. And I don’t have a loving self to present to you.

So why not write a love letter to yourself this Valentine’s Day. If it’s hard, pretend it’s from your spouse, lover, or future lover. What would you want him/her to say to you? Then say it to yourself.

And when you’re done with your love letter to you, write one to your beloved—spouse, parent, child, pet… You know who they are.

Happy writing and Happy Valentine’s Day!

Andrea

Andrea Susan Glass
www.WritersWay.com


 
Old Fashioned Love Letters

Ah, we’re still not at Valentine’s Day yet, but creeping ever closer. I wonder if today anyone writes love letters to their beloved on Valentine’s Day. I wonder if the art of writing love letters, love notes, or even love poems has morphed into love emails and even love texts! We’ve come a long way baby—at least technology wise.

But I’m old fashioned—and fairly old at that—and I still like the longer ways of writing. I still have friends I write LETTERS to, yes, that’s right—LETTERS! And I still write in my journal from time to time. I even send thank you cards, birthday cards, and greeting cards by snail mail!!

What I think is even cooler, is my good friend Lynette Smith of www.GoodWaysToWrite.com who embraced the whole idea of writing treasured letters to loved one. How cool is that? It all started when her son got married and wrote her and her husband a letter of thanks for raising him to be the man he is today. Lynette got to thinking about the Lost Art of writing letters and set about to change that.

So she created booklets that would teach people how to write treasured letters to loved ones. Her first 4 booklets are wedding themed: writing to your husband, wife, parents, and children when they marry.

I was her first customer as my brother was just getting married to his second wife. I’m not sure if they even read the booklets, but I think they’re brilliant. First of all, when you write a love letter, your note will stand out from the barrage of emails, texts, or whatever way you usually communicate and your receiver usually gets communications. Second, you can take your time when you write a love letter, rather than rushing through a quick email or even quicker text.

So take a look at www.GoodWaysToWrite.com and think about who in your life would be thrilled to know how much you care for them. What a great Valentine’s Day gift—an old fashioned love letter.

Happy writing!

Andrea

Andrea Susan Glass
www.WritersWay.com


 
Put Your Heart on the Page

This month my theme is to put heart in your writing. Writing from the heart may sound a bit woo woo for business writing. After all is there a place for this in emails, ezines, articles, blog posts, tweets, etc? I used to think a resounding “NO!” There’s no place for heart in business writing.

Then I started to get emails—way too many for my taste—from supposedly successful online entrepreneurs that always started with some personal story: my kids were at a soccer game; I just took a vacation to Costa Rica; my in-laws just came for a visit; and on and on. Personally, I’m a “just the facts please” kind of a person, so these emails bore me to tears.

But, wait, these people are truly successful—so they say—at what they do. These are some of the top Internet marketing experts. These are the people I SHOULD be following. Yet, I couldn’t see that MY list would be interested in what I ate for breakfast or where I took my last vacation (that would interest me since I can’t remember my last vacation!)

Yet, as I said in my last blog post, putting heart in my writing has always been a challenge for me, I guess because I’ve never resonated with it in other people’s writing. But I’m not really writing for me, am I? I’m writing for you, I’m writing for my target market, I’m writing for people who DO resonate with heart-centered writing.

So, buck up and just do it, I told myself. With my amazing business coach, Kelli Claypool, who is the warmest, most heartfelt, yet highly effective and professional coach, I’m learning to open my heart and pour it onto the page. You might want to do this as well and see what happens!

Happy heart writing,

Andrea
Andrea Susan Glass
www.WritersWay.com


 
Have a Theme of the Month: Put Heart in Your Writing

Since I write so many blog posts, it helps me to have a “theme of the month” so I don’t run out of ideas. Not that I usually do, as a full time professional writer! But, it can happen, even to the best of us. So creating an annual calendar of monthly themes for your emails, ezines, articles, blog posts, etc. can save a lot of time and conquer potential writer’s block!

Not to be too cliché, but I chose “Put Heart in Your Writing” as my February theme to coordinate with Valentine’s Day. And truthfully, I had no idea what I had in mind—I didn’t really—when I decided on that theme. But the more I thought about it, the more I realized that putting heart in your writing is a great lesson for anyone who wants to get more results with their writing.

What I mean is that most of what we write—at least for business—has an aim in mind. To get results means you want the reader to learn a lesson, take some action, feel a feeling—whatever your aim is. With all the information we all receive on a daily basis, how do we even decide what to read? It depends on what our aim is for reading—information, entertainment, business, career, friendship…

So when writing has heart in it, the reader connects with the writer and is more apt to read the message, get the message, and get the intended result. Sharing from the heart connects, rambling from the brain disconnects. Putting heart in my writing has always been a challenge for me, but I aim to teach what I need to learn. I get to practice with my blog posts and you can follow this tip as well: just say what’s on your mind and in your heart with no walls between writer and reader.

That’s how you can put heart in your writing.

Happy Heart Writing!

Andrea
Andrea Susan Glass
www.WritersWay.com


 
How Do I Know When I’m Done With My Book?

In the last 2 blog posts I talked about the not having enough to write about syndrome and having too much to write about syndrome. Now, when you’ve gotten past either of those, how do you know when the book is done? Good question. Not an easy answer.

This is a common problem for many writers because they may either be lacking confidence to know if the book is good enough or long enough or ??? enough. Or they may feel they still have so much more to say. Or they’re not totally sure if they’ve reached the goal for the book yet.

One answer to this conundrum is to send the manuscript to several people to read—either other writers, colleagues, friends, or people in your target audience. See if they get your message. See if they feel the book is “done”. Be open to the feedback. Actually, some of my clients are in writers’ groups where they get ongoing feedback as they’re writing their book, which helps them better realize when they’ve reached the conclusion.

Another answer is to trust your gut. As an accomplished writer of more than 20 years, I just KNOW when a book is done. I set author’s and reader’s goals up front and I can tell if I’ve achieved them. I also do several edits, some close up and some at a distance, and I can tell if there are any holes, anything left undone.

Also, if you write an ebook first, you’ll get feedback from buyers, hopefully, and then you can make adjustments to the “recipe”—add a bit more here, take out something from there. It’s easy to make changes to the ebook, so do that before you create a print book.

If anyone has any suggestions about how to know when a book is done, feel free to comment.

Happy Writing!

Andrea

Andrea Susan Glass
www.WritersWay.com


 
I Have Too Much To Write About

Okay, some of you do have this problem—TMI—too much information. And it’s no surprise as we’re living in the Information Age. It comes at us 24/7 from all directions—and it’s awfully difficult to shut it down. At least we have to become discerning, as we just can’t take it all in.

So, sometimes one or more of my book clients will tell me the problem in getting their book written is too much content. Maybe they’ve been amassing ideas for years, waiting for that day when they’d find the time to write that elusive book. Or maybe they’re a research nut, like me, and they have all their stock in Google, because where would we be without it?

I do my best to help aspiring authors to overcome the “too much to write about” syndrome in several ways. I start with my 20 questions that helps to clarify what the book is about, the goals for the author and reader, and other specific details. Then we formulate the table of contents. They we decide about how long we want the book or ebook to be.

Then we look at where all the content is coming from. If it looks like there’s just too much information, I suggest that we may have more than one book here. Hey, a series is not a bad idea: just look at Chicken Soup and For Dummies.  At this point we may plan out a series of books.

Additionally, this extra information can be used in articles, blog posts, workbooks, and other information products that can accompany the book or ebook.

But, if you’re still stuck with the TMI or “too much to write about” syndrome, I’ve been known to schedule a conference with the client and make the decisions for them. Well, someone has to move the project along, and that might be me.

Call me, if you do get stuck in this situation. I’m here to help.

Happy Writing!

Andrea

Andrea Susan Glass
www.WritersWay.com


 
Should I Write A Book Or Ebook Or Both?

When I start working with a client who wants to write a book, we generally start off with the idea of writing a book rather than an ebook. For years, that’s been the norm; you want to write a book, you write a paperback or hard cover book.

Well, it’s not the norm any more. Since sales of ebooks have overtaken hard copy books at Amazon, I have suggested we rethink our strategy. And here’s the reason: it costs nothing to produce an ebook in terms of production and distribution costs. The only costs you may have, which you’d also have for a hard copy book, would be for the services of someone like me if you used a ghostwriter or copyeditor, someone to design the interior and cover for your book, and someone to upload it to your website and set up your shopping cart. And you may be able to do all that on your own and basically have zero costs to produce an ebook.

With a hard copy book you need to have it professionally formatted and a cover designed, then get it printed, and then have it distributed. The costs on these services varies but it will always cost you more to produce a hard copy book than an ebook.

So what I’ve been doing with most of my clients is producing the ebook first, because it’s a no-brainer. Write and design it in Word, save it as a PDF, upload it to your website—and you’re in business. Then you can send it to Amazon to get into the Kindle program.

I suggest that my clients get some feedback from buyers of their ebook, so if they want to make any additions or corrections, they can do that before they print the book. They can also experiment with some marketing strategies, so when they do print their book and they want to recoup the printing costs, they’ll have some marketing success under their belt.

Make sense? Feel free to share your comments, questions, and experience on this topic.

Happy Writing!

Andrea

Andrea Susan Glass
www.WritersWay.com


 
Do-It-Yourself (DIY) or Do-It-For-You (DIFY)

When it comes to writing a book or ebook, I know a lot of people tell me they have trouble getting started. That and finding the time are the two biggest obstacles I hear about. I know for me, the reason I often have trouble getting started on a new project or even “dedicating” the time, is that I don’t have enough information.

Writing a book or ebook is a monumental task to most people, so they never get started. However, my job as a ghostwriter, copyeditor, coach, and educator is to continually share information about how to write books and ebooks so you can jump these hurdles. If you’ve followed my blog posts or subscribed to my email list, you’ve been constantly educated!

Now, education isn’t the answer for everyone. If I teach you how to write a book or ebook, you’re now in the DIY category, which means you have to Do It Yourself. And for some of you, that’s perfect. You like to take on new challenges, you’re a decent writer, and you can carve out the time. Also, it may be a more economical path for you.

However, if you’re the DIFY type, that means you prefer to have others Do It For You! This category is for those who just can’t make the time, don’t like to write, and enjoy having someone help them with the process.

At WritersWay, I cater to both types. For the DIY, I have my special report, my emails, my blogs, my teleclasses, and my ebook to educate you. Most of these are no- or low-cost.

For the DIFY, I have my ghostwriting and copyediting services, as well as new coaching services I just launched. From a 90-minute jump start to weekly check-ins, everything you need to get your book done is available. Check out my new services at www.WritersWay.com/services to see if there’s one that’s right for you.

No more excuses in 2011! This is the year you WILL get your book or ebook written. Let me know how I can help.

Andrea

Andrea Susan Glass

www.WritersWay.com


 

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