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Determine Your Target Market & Niche for Your Info-Product

I just wanted to remind you that as I’m teaching you, I’m also following my lessons because I’m working on a new e-book. So I get to test out everything and perfect it for you. I’m making this journey along with you! We can keep each other motivated and accountable. Are you up for it?

Now, in following up my previous blog post, I want to walk you through the steps necessary to create a winning info-product. The next step involves several critical decisions: the subject of your product; the specific niche; the ideal target market or buyer; and the type of product you’re going to create. This is an example of what these choices might look like:

  1. Subject matter: General topic – Personal growth
  2. Niche area of subject: Solve a problem – How to listen to inner guidance
  3. Target market: Specific segment of market – Small business owners
  4. Type of product: First product – E-book

Subject: Choose one that has the highest potential for profit—if that’s your top motive. If your motive is to establish yourself as an expert or attract more clients, your subject matter will be in the area of your expertise. If your goal is to attract media attention, you’ll want to choose a subject that’s hot, topical, and popular.

Niche: This is a specific segment of a subject or market. For example, if your market is small business owners, a niche would be home based business owners.

Target market: Those people most likely to purchase your info-products are your ideal customers. Small business owners is a broad target market, and home based business owners is a smaller niche within the broader market.

Product: Whether you start with an e-book or audio file will depend on what you think your ideal buyer will prefer and what you’re willing and able to create. Ultimately you’ll probably want to create a product line including several formats, but it’s important to start with the one you’re most likely to complete so you get a sense of success!

Getting clear on your subject, niche, market, and product are critical to your success as an infopreneur (one who sells info-products). Do you see how all these choices are interconnected? Take the time to work through this process before you proceed to creating your info-product. You’ll be glad you did when you see the results of your efforts in successful sales and satisfied customers.

Keep me posted on your progress and I’ll keep you posted on mine.

Happy Info-Product Profits,



Andrea Susan Glass
www.WritersWay.com


 
What Are Info-Products?

You’re most likely familiar with the term “info-products” or information products. They include any tangible or intangible form in which you deliver information. Did you know that info-products could be books, e-books, reports, manuals, workbooks, courses, teleclasses, e-zines, articles, blogs, audio files, CDs, videos, and memberships? The tangible ones are books and CDs while intangible (digital) ones are e-books and audio files (MP3).
If you’re just starting out, you can quickly and easily produce simple info-products such as a 20-page report, a 30-minute interview, a 5-page newsletter, or a 40-page e-book. I once turned the transcript of a 90-minute teleclass into an e-book in 8 hours.

The benefit of info-products is that they’re a commodity you can create one time and sell many times, as opposed to your services, if you’re a service provider, which you deliver one-on-one such as coaching or bodywork. In some cases you can leverage your time by offering group coaching, classes, or seminars, yet, most service professionals such as speakers, trainers, consultants, health care providers, lawyers, realtors, financial planners, hair stylists, and others work with one client or customer at a time, thereby trading their time for money.

As an entrepreneur, small business owner, or service provider, you have an area of expertise to share with others. Maybe some people can’t afford your services, or you’re not in a geographically accessible area, or they’re the “do-it-yourself” type. When you transform your ideas into info-products, you can reach and help more people than one at a time. You can be generating cash 24/7 while you sleep, work, play, or take a vacation.

Here’s an example. Let’s say you charge $100/hour for your service, so 40 hours of your time would be $4,000. Let’s say you write an e-book and sell it for $40 and it took you 40 hours to write. You would only have to sell 100 e-books to make the same $4,000. And after that everything else is profit.

Using info-products leverages your time, shares your expertise, creates passive profits, and attracts more people to your service business. When you start moving from selling your services to selling info-products, you transform from an entrepreneur into an infopreneur.

Happy Info-Product Profits,


Andrea Susan Glass
www.WritersWay.com


 
What Are You Committed to This Year?

Are you among the masses who sit down on January 1 each year and write out your New Year’s resolutions? And then by January 31 abandon them? If so, you’re in the majority. If not, then congratulations!

Would you like 2010 to be different? What would you like to accomplish this year that you didn’t in 2009? How can you do it differently this year—to make lifelong changes, rather than those that last for only a few months? What are you committed to this year?

I find that motivation is what enables me to stick with that resolution until I achieve it. Motivation carries me through the challenges, obstacles, and distractions that will inevitably arise.

Systems are what carry me from my initial motivation to my ultimate goal. See if this system makes sense to you:

1. Tap into the desire and motivation

2. Write out the goal with clarity and set a date for completion

3. Write out the action steps and enter into daily calendar

4. Set up support systems to stay on track and overcome obstacles

5. Plan a celebration

When it comes to writing that info-product you’ve said you were going to write throughout 2009, the system might look like this:

1. I’m excited to share my expertise and experience to help as many people as possible.

2. I will write a 50-page e-book detailing how to adapt a healthier lifestyle by March 30, 2010.

3. I will set aside 3 blocks of 3 hours every week to write; I will research the market to check competitors; I will research online printers.

4. I will hire Andrea to edit my e-book.

5. On April 15, 2010 I will launch my e-book and website.

You can use this process for any New Year’s resolution or goal expanding it as necessary to suit your style. I encourage you to use it and see if your 2010 commitments will become 2010 completions.

I’m here to support you in any way I can. Let me know how I can help. I wish you a Healthy, Productive, and Successful New Year!

Happy Info-Product Profits,

Andrea

Andrea Susan Glass
www.WritersWay.com


 
Seasons Greetings!

I want to wish all my loyal and new readers a joyous holiday season and healthy new year. Although this time of year tends to be busy for most people, it’s also a good time to start thinking about your plans for the New Year. What info-products will you start working on in January? What info-products do you have that need to be marketed? What info-products need to be revised or updated? What affiliate products do you want to start selling in the New Year? As you move through this joyous season, keep your Internet marketing ideas ever present in your mind and let your New Year marketing strategy start to take shape ready to emerge by the second week in January. I know you’ll be well rested from your time off and ready to take on your Internet marketing business and info-product production and promotion with renewed energy and enthusiasm.

Happy Holidays and Happy Info-Product Profits,

Andrea

Andrea Susan Glass
www.WritersWay.com


 
How Do I Write My Book or E-Book As Quickly As Possible?

A common issue with new writers is they either don’t have the confidence or know-how to tackle the overwhelming idea of writing a book! They have great ideas and they’re experts at what they do, but they’ve never written a book, and they look at it like some kind of scary monster.

I find writing one of the most liberating feelings I know. To sit down at my computer and let my ideas spill out of my head, through my fingers, and onto the screen is exhilarating. If you follow some simple tips, and schedule the time to do this, your book or ebook could be done in less time than you imagine. You could put your ideas into an audio or video format, talk into a recording device and then have it transcribed, or put your expertise into a tips booklet, anywhere from 12 to 24 pages with your tips two sentences long. These are some of the quickest ways to get your ebook or book done.

The traditional route is to get your idea clear in your head as to why you want to write, what you want to write about, and who your ideal target is. Then create an outline/table of contents which takes the reader from where they are at the start of your book, to where you want them to be at the end. Once you have your outline, it’s just a matter of filling in the blanks with existing content you already have, or sitting down and pouring your knowledge onto the pages. Take your website content and past ezines, articles, and blogs and use that to get started. If you set aside two-hour blocks of time as often as you can, you’ll see your book quickly taking shape.

Just be sure to stay focused and overcome your distractions or challenges. Plan ahead whatever you need—whether it’s an accountability partner or a ghostwriter/editor/coach like myself. I encourage you to create your book or ebook as an info-product for passive profits!

Happy Info-Product Profits,

Andrea

Andrea Susan Glass
www.WritersWay.com


 
What Are You Grateful For This Year?

thanksgivingAlthough I love writing about info-products and writing, I also love to write about what’s going on currently during the time of year. At this time of year, I especially love to write about gratitude because I know and understand the power of the attitude of gratitude.

I use this daily because it’s the antidote for complaints and excuses. If I’m complaining that I don’t have enough work, I turn that around to say I’m grateful for the work I do have. If I’m complaining that I don’t want to go for a walk because the weather is cool and cloudy, I just remember to be grateful that it never gets much below 50 degrees in Southern California. If I make an excuse that I don’t have time to exercise, I remind myself to be grateful that I work for myself and my time is my own.

If you’re complaining about the economy, be grateful you have a job. If you’ve lost your job, be grateful you have your health. If your health is suffering, be grateful for your supportive family. There’s ALWAYS someone or something you can find in your life to be grateful for.

Do you see how this works? Gratitude can turn the negative into a positive. And from all my years of reading and study, I’ve learned that a positive grateful attitude is more likely to receive more good things in life than a complaining and blaming one!

You can say your gratitudes every morning when you arise or just before going to bed. You can write them in a gratitude journal and read them every day. Or you can share them with a good friend over the phone or email.

So what do you have to be grateful about? How about your great family members who you don’t often take the time to tell them how much you appreciate them? Or your special friends, colleagues, or employees? What about being grateful for your car, your cat or dog, your house, and your healthy body? Sure you may be 20 lbs overweight, but everything is working.

Gratitude forces you to turn away from what you don’t really want to spend time focusing on and to realize that you really don’t have it all that bad. If you can spare a few minutes, I’d love for you to leave a comment and let everyone know what you’re grateful for this year.

HAVE A HAPPY AND HEALTHY THANKSGIVING HOLIDAY!

Happy info-products profits,
Andrea

Andrea Susan Glass
www.WritersWay.com


DiggBox


 
Creating a Tips Booklet as Your First Info-Product

If you’ve never heard of a tips booklet, you’re missing out on one of the coolest ways to impart information quickly and simply. Any product that shares information, like a book, ebook, ecourse, or CD is an info-product. A tips booklet is generally a 16-page 4” X 9” booklet that has a series of tips listed by number or bullet point for quick reading. Typically, they’re called 101 Ways.. or 77 Tips…, etc. Topics range from organizing and dating to pet care and stress reduction. Just about anything you can write an ebook or book on you can digest into a tips booklet. You can create the booklet in a paper format and mail it to buyers, or you can sell it as a digital file like an e-book. In this format we call it an e-booklet.

On Wednesday, November 18, at 6 pm PT, I’ll be interviewing Lynette Smith of www.GoodWaysToWrite.com on her process of creating her first series of tips booklets. All her booklets will be on the topic of good ways to write personal and professional communications. Her first series of 4 booklets are marriage-themed with titles like “Good Ways to Write a Treasured Letter to Your Groom When You Marry.” There’s also one to the bride, to your parents, and from the parents to the child getting married.

What’s so exciting about tips booklets as an info-product is that you won’t just sell it to consumers one booklet at a time. These info-products are perfect as promotional items or advertising specialties. Just like businesses use pens, calendars, or mugs as give-aways to favorite customers or for promotional purposes, these booklets can be sold in bulk to businesses that need a promotional item. Lynette will discuss this as well as how to create a tips booklet during my interview.

To sign up visit www.WritersWay.com/111809.

Happy Info-Product Profits,

Andrea

Andrea Susan Glass
www.WritersWay.com


 
What Can You Do With ALL Your Content? Here’s What…

Do you have a ton of content from your blogs, podcasts, and articles but haven’t done anything with it? Did you know you can repurpose it and create info-products? Like reports, e-books, e-courses, workbooks, and home study courses?

Do you have lots of ideas for books and other info-products but don’t know what to do with those ideas or how to get started? Did you know you could take those ideas right out of your head and record them as an audio file or podcast, then have that turned into an e-book?

Have you heard about the power of audio and video but have no clue how to get started? Did you know you can record your first audio file or MP3 at the comfort of your own desk in less than an hour? And recording a video has become so simple, that UTUBE is among the top 10 visited websites!

Well, I didn’t know a lot of this either. I’ve had lots of ideas, but little time to do anything with them in terms of creating info-products. And I’ve written a bunch of blogs and articles, but never turned them into info-products. So I finally said, “ENOUGH!” It’s time. Well, you know how the universe is—you ask for something with genuine passion, and it generally shows up.

So on Wednesday, August 19, 2009, I’ll be interviewing an expert on all of these concepts. Penny Haynes, a software designer, web programmer, and multimedia producer will talk about “Marketing Your Business With Audio and Video.” Penny will discuss how to repackage your existing content into audios, videos, and turning page publications (very cool!), for both marketing purposes and for passive profits. Penny is the creator of the recently launched, exciting new service RSSzine which instantly turns your blog posts and podcasts into a PDF e-book and turns any PDF into a Turning Page Magazine! Check it out at www.RSSzine.com.

All you have to do to attend this live interview is dial 724-444-7444, ID 29763# at 6 PM PT (9 PM ET). We’ll be giving away prizes and have some special offers for you. I look forward to connecting with you then.

Happy Info-Products!

Andrea

Andrea Susan Glass
www.WritersWay.com


 
Learn how to produce & promote info-products for passive profits

If you’ve been following my blog, you’ll know I write about info-products and how I’ve been working on developing my own products, since I spend most of my time writing info-products like e-books and e-courses for my clients.

Well, I’m happy to announce that I will be launching one of my info-products next week. I consider teleclasses and webinars as info-products, so I wanted to tell you about my uncoming webinars. They are held over the Internet and all you need is an Internet connection and speakers. My webinar “Producing & Promoting Info-Products for Passive Profits” is a FREE one-hour webinar that my partner Debra Simpson and I will be holding on Wed, August 27, 2008 and again on Tue, Sept. 9, 2008 at 6:00 pm PT (9:00 pm ET).

These two webinars are absolutely FREE. If you’re at all interested in getting your own info-product produced and out there earning you passive profits, I encourage you to sign up NOW, as we have limited space in the webinar room. After you take one of these webinars, I have a feeling you will be really excited by the information you learn, and you may want to be one of the first to sign up for our first ever 3-day Web Intensive at the end of September. Over the course of 3 days, we will guide you through writing your first e-book! So, by the end of day 3, you will have your first info-product.

If you have any questions, you can reach me at Andrea@WritersWay.com. Please sign up for the free webinars at http://www.WebIntensives.com

Happy Info-Products,

Andrea

Andrea Susan Glass, www.WritersWay.com


 
You Must Research Your Keywords to Optimize Your Website

Google Adwords

In my goal to develop my own information products, I’m moving right along in my plan. I originally got waylaid from creating an info-product, because I felt I had to re-write my website. That done, I then found I needed to do a few things before promoting my new site, such as getting a competent autoresponder. And although I’m still working on getting my autoresponder in place, what I’ve come to realize in putting any business together and especially an Internet marketing based business, is that you can’t let one hold up hold you up! So while you may be waiting for your web designer to finish your site, you could be writing articles, setting up your blog, or running around the web making friends (and hopefully business contacts) on Facebook, Twitter, Plurk, or whatever the newest social site is!

I’m still checking out a few autoresponders, waiting for a response from them to check out their customer support, so I need to move on to the next order of business. For me, that is getting my database together so I can send out announcements when my site is ready to go, which will be when my autoresponder is set up. At least that’s all I thought I’d need to do for my site to be “perfect.” That is until one of my colleagues hooked me up with a search engine specialist who checked out my rankings and told me to “get them keywords in there girlfriend!” Which means I need to have 1-2% keyword density on each page.

Darn! You know as a perfectionist writer, I only spent the last 6 months re-writing my website. Now I have to go back and make sure I have keyword density on each page??? Just another delay—no big deal. Hey, I’m a writer, that’s what I do. Only problem is, I’m going to need to set aside a few hours to do—ta da!!—keyword research. In case you find yourself in such a situation, here are some tools I’ve found useful for keyword research: www.GoodKeywords.comwww.freekeywords.wordtracker.com, and https://adwords.google.com/select/KeywordToolExternal.

I’ll let you know how I made out on my keyword research and optimizing my website pages in my next blog. Stay posted…

Happy Info-products,

Andrea

Andrea Susan Glass, www.WritersWay.com


 

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