Tag Archives: blog
Write a Love Letter to Yourself

Valentine’s Day is upon us and I’m sure everybody is writing about it. Well, what else is there to write about when you start to run out of ideas? The holidays, your family problems, your health issues—honestly I see people writing about their very personal stuff in blogs, emails, etc. I’m sorry, but I really don’t think my readers want to know about all my little bitty personal stuff.

I like to write about writing. I like to talk about what’s current. So what are you doing for Valentine’s Day? Do you have someone to show how much you love them? We all do, and we all especially have ourselves to show our love. (Well my cat too!) Did you ever write yourself a love letter? I have, and it’s really amazing to write it. And then when you read it back, it’s awesome. It’s like the truest love there is—the love you have for yourself.

Okay, you think I’m off my rocker. Or not! So many people fail to realize that self love is the basis for any love. If I don’t love me, I can’t love you. Because I don’t know what love really is. And I don’t have a loving self to present to you.

So why not write a love letter to yourself this Valentine’s Day. If it’s hard, pretend it’s from your spouse, lover, or future lover. What would you want him/her to say to you? Then say it to yourself.

And when you’re done with your love letter to you, write one to your beloved—spouse, parent, child, pet… You know who they are.

Happy writing and Happy Valentine’s Day!

Andrea

Andrea Susan Glass
www.WritersWay.com


 
Old Fashioned Love Letters

Ah, we’re still not at Valentine’s Day yet, but creeping ever closer. I wonder if today anyone writes love letters to their beloved on Valentine’s Day. I wonder if the art of writing love letters, love notes, or even love poems has morphed into love emails and even love texts! We’ve come a long way baby—at least technology wise.

But I’m old fashioned—and fairly old at that—and I still like the longer ways of writing. I still have friends I write LETTERS to, yes, that’s right—LETTERS! And I still write in my journal from time to time. I even send thank you cards, birthday cards, and greeting cards by snail mail!!

What I think is even cooler, is my good friend Lynette Smith of www.GoodWaysToWrite.com who embraced the whole idea of writing treasured letters to loved one. How cool is that? It all started when her son got married and wrote her and her husband a letter of thanks for raising him to be the man he is today. Lynette got to thinking about the Lost Art of writing letters and set about to change that.

So she created booklets that would teach people how to write treasured letters to loved ones. Her first 4 booklets are wedding themed: writing to your husband, wife, parents, and children when they marry.

I was her first customer as my brother was just getting married to his second wife. I’m not sure if they even read the booklets, but I think they’re brilliant. First of all, when you write a love letter, your note will stand out from the barrage of emails, texts, or whatever way you usually communicate and your receiver usually gets communications. Second, you can take your time when you write a love letter, rather than rushing through a quick email or even quicker text.

So take a look at www.GoodWaysToWrite.com and think about who in your life would be thrilled to know how much you care for them. What a great Valentine’s Day gift—an old fashioned love letter.

Happy writing!

Andrea

Andrea Susan Glass
www.WritersWay.com


 
Writing for a purpose—with your heart!

I love the idea of theme of the month, because when you write as much as I do, the theme gives me a place to start and helps reduce writers’ block! And I also like talking about writing with a purpose, because it helps me focus on what to write about.

So back to the theme of the month: Writing from the heart. I feel that when you write from your heart, you’re writing with a purpose; but is it your purpose or your readers’ purpose? And are they two different things? I think they are.

As I’m sure you’re aware, everything you write has a purpose. If you write an email to your mailing list, your purpose is to stay in touch with your audience, letting them know what you’re up to, and providing valuable ideas. So YOUR purpose is to stay in touch, and the purpose for your READERS is to keep them informed.

Now, if you write an article to submit to article directories, your purpose is to spread your expertise over the web so people will contact you to find out more about your services and/or products. Therefore, YOUR purpose is exposure and to attract business, and your READERS’ purpose is to gain valuable information.

And when you write an ebook, your purpose is most often to educate readers in your area of expertise, as well as to make a profit. So YOUR purpose is to make a profit, and the purpose for your READERS is to gain information for education or to solve a problem.

The clearer you are about the purpose of your writing, the more effective you’ll be at reaching that purpose—both for yourself and your readers! When you connect with your purpose, you’ll connect with your readers. They’ll get what you’re communicating and respond accordingly.

My purpose in writing blogs is to share my knowledge in the area of writing books and ebooks so my readers will accomplish their purpose of writing their book or ebook. Please send me comments to let me know if these blogs are helpful.

It’s my purpose to help you achieve your purpose. Connect with your purpose and you connect with your readers

Happy Writing!

Andrea

Andrea Susan Glass
www.WritersWay.com


 
Do You Know Who You’re Writing For?

As I continue with my Valentine’s theme, I wonder if you’re practicing writing from your heart after reading my previous posts. And, whether you are or you’re not, I wonder if you think about who you’re writing to and for when you write your business communications.

It’s true, maybe some of your business writing would not be appropriate for writing from the heart. That’s why it’s so important to be clear about who you’re writing for when you write emails, ezines, articles, blog posts, tweets, and any other business communications. Even with books and ebooks, you must know your target audience, your ideal reader.

See, not everyone will respond the same way to the same message. What that means for you is that you’ll have to tweak your writing to different target markets. Say you’re writing a memo in a formal business environment; writing from the heart may not be all that well received. Of course, you’ll want to write honestly, but you may want to tone down the personal connecting that you would do when writing to a friend.

Suppose you’re writing an email to your mailing list. You need to be clear about who they are, what they want, and what you want to accomplish. For example, most of the people in my database are aspiring or existing writers/authors. They want as much information as possible about writing books and ebooks, and I want to establish a connection so I’m trusted and respected as an expert and authority.

Therefore, writing from the heart connects me on a personal level with my audience, and writing valuable content connects me on a professional level where what I say will be taken to heart! Yes, taken to heart because I come across as sincere in my desire to educate. So I sort of combine head and heart in this situation.

Communication is a two-way street, and you’re not communicating effectively if what you write is not being heard. So the more you know about your target market, the better you’ll be able to write to them so your message will be received—and you’ll be taken to heart!

Happy heart writing!

Andrea
Andrea Susan Glass
www.WritersWay.com


 
Put Your Heart on the Page

This month my theme is to put heart in your writing. Writing from the heart may sound a bit woo woo for business writing. After all is there a place for this in emails, ezines, articles, blog posts, tweets, etc? I used to think a resounding “NO!” There’s no place for heart in business writing.

Then I started to get emails—way too many for my taste—from supposedly successful online entrepreneurs that always started with some personal story: my kids were at a soccer game; I just took a vacation to Costa Rica; my in-laws just came for a visit; and on and on. Personally, I’m a “just the facts please” kind of a person, so these emails bore me to tears.

But, wait, these people are truly successful—so they say—at what they do. These are some of the top Internet marketing experts. These are the people I SHOULD be following. Yet, I couldn’t see that MY list would be interested in what I ate for breakfast or where I took my last vacation (that would interest me since I can’t remember my last vacation!)

Yet, as I said in my last blog post, putting heart in my writing has always been a challenge for me, I guess because I’ve never resonated with it in other people’s writing. But I’m not really writing for me, am I? I’m writing for you, I’m writing for my target market, I’m writing for people who DO resonate with heart-centered writing.

So, buck up and just do it, I told myself. With my amazing business coach, Kelli Claypool, who is the warmest, most heartfelt, yet highly effective and professional coach, I’m learning to open my heart and pour it onto the page. You might want to do this as well and see what happens!

Happy heart writing,

Andrea
Andrea Susan Glass
www.WritersWay.com


 
Have a Theme of the Month: Put Heart in Your Writing

Since I write so many blog posts, it helps me to have a “theme of the month” so I don’t run out of ideas. Not that I usually do, as a full time professional writer! But, it can happen, even to the best of us. So creating an annual calendar of monthly themes for your emails, ezines, articles, blog posts, etc. can save a lot of time and conquer potential writer’s block!

Not to be too cliché, but I chose “Put Heart in Your Writing” as my February theme to coordinate with Valentine’s Day. And truthfully, I had no idea what I had in mind—I didn’t really—when I decided on that theme. But the more I thought about it, the more I realized that putting heart in your writing is a great lesson for anyone who wants to get more results with their writing.

What I mean is that most of what we write—at least for business—has an aim in mind. To get results means you want the reader to learn a lesson, take some action, feel a feeling—whatever your aim is. With all the information we all receive on a daily basis, how do we even decide what to read? It depends on what our aim is for reading—information, entertainment, business, career, friendship…

So when writing has heart in it, the reader connects with the writer and is more apt to read the message, get the message, and get the intended result. Sharing from the heart connects, rambling from the brain disconnects. Putting heart in my writing has always been a challenge for me, but I aim to teach what I need to learn. I get to practice with my blog posts and you can follow this tip as well: just say what’s on your mind and in your heart with no walls between writer and reader.

That’s how you can put heart in your writing.

Happy Heart Writing!

Andrea
Andrea Susan Glass
www.WritersWay.com


 
I Don’t Have Enough To Write About

When you’re just starting to think about writing a book, you may be one of those who fall into the category o thinking you don’t have enough to write about. After all a book should be at least 150 to 200 pages or more and you can’t think of that much to say.

First of all, there are all sizes of books from 25 page picture and quote books to 1,000 page tomes. Nowadays, almost anything goes! And with ebooks, the whole world of writing has taken a 180 degree turn. I’ve paid upwards of $50 for a 35-page ebook, thinking I was getting the brilliant answers to life’s tough questions. So no matter the size of the book, it’s the sizzle that sells.

Second, if you have an interest, a passion, or an expertise in the subject you want to write about, I’ll bet you have more than enough to write about. You can go really niche and write about a very specific topic like teaching your parakeet to recite the alphabet or you can go broad on a topic like teaching any bird to talk. It all depends on what the market is asking for and how much information is available on the subject.

What you don’t know, you can either research or take in a partner or two; that is, get a collaborator or conduct a few interviews to get more content for your book. And we all know the success story of the Chicken Soup model of having other people write your book for you!

So, please don’t use the “I don’t have enough to write about” excuse any longer. Remember, it’s sizzle over size, every time.

Happy Writing!

Andrea

Andrea Susan Glass
www.WritersWay.com


 
What Do You Write When You Don’t Know What to Write?

I wouldn’t exactly call it writer’s block, more like writer’s running out of ideas. At least that’s what I run into when I set out to write 3 blog posts per week, 1article per week, 4 emails per month, and countless posts on Facebook, LinkedIn, Twitter, and who knows where else? Oh, and not to mention answering about 20-30 emails per day!!!

I’m exhausted just thinking of all the brain power it takes to write all that. And I’m a writer. Imagine if writing is not your thing and you have all this writing to do.

One trick I learned way back in a writing class I took is that when you don’t know what to write, just write about that–not knowing what to write. And in doing so, you open the floodgates of your communication and just keep writing about something, anything, or nothing at all.

After all, Jerry Seinfeld made a fortune on a TV show about nothing. So write about nothing, and see if something comes of it.

Happy Writing,

Andrea

Andrea Susan Glass
www.WritersWay.com


 
Writing Compelling Marketing Copy for your Business

As a service professional, such as a coach, consultant, or health care provider, your goals are twofold: to help as many people as possible and to make a profit in your business. In order to achieve these goals, you need to let as many people as possible know about your services and convert as many as possible into paying clients!

However, this often presents a challenge. Why? Because you’re highly skilled at the service you provide, but probably not as skilled at marketing and selling those services. When you trained in your industry, it’s unlikely you took any classes in sales and marketing, and if you did, a lot of it probably went over your head.

That is, until you hung out your shingle and got out there in the world to open your doors to business. And found out getting the clients in the door to offer your services was a little tricky. You may have applied some of what you learned or had to learn on the fly. You may have discovered what didn’t work and maybe some of what did work. You can continue to throw tofu against the wall and see what sticks or you can get a plan!

One piece of advice I give to my marketing students at UCSD is that to be effective more times than not, it pays to have a marketing strategy or plan. And when they focus on their target market and the best methods to reach them, they find that most of the strategies require writing marketing copy—another skill usually not taught when you learned the skill you provide in your services.

Once you’ve clarified your ideal clients—by gender, age, income bracket, location, problem, and whatever else identifies them—you get a clearer picture of how to reach them. And in order to reach them effectively to generate leads and convert them to clients, you have to have a clear message about what you do. Your message must be written in compelling copy to capture readers’ attention and propel them to say YES!

Now you may be doing most of your marketing online; you may be doing some of it offline; or you may be doing a combination. This depends on how you serve the client and if online methods make sense. Even if you’re a hands-on healer who needs to treat clients locally, you can still use online methods to let people know about your services.
If you use online methods, you might have a website or blog, write articles and press releases, and use social media like Facebook and LinkedIn. If you use offline methods, you may use direct mail newsletters, and postcards, attend networking events, or give talks and workshops. Yet, what all these methods have in common is that you need to write compelling marketing copy.

There are 5 common factors you need to have in every piece of marketing copy:
1.    speak to your target market
2.    identify problems and solutions
3.    clarify your differentiation/niche
4.    use keywords
5.    include a call to action and contact information

For example, if you have a website, you need to have your message about who you serve and what problem you solve immediately available to visitors to your site. You need to tell visitors what to do—sign up for your newsletter or call you for a complimentary consultation. Or if you’re sending out a flyer for a workshop, you need to have a great workshop title that taps into your market’s primary problem, have a bulleted list of benefits they will get by attending, and tell them to send you a check for the workshop fee by a certain date because you can only take a limited number of students.

All these components make for compelling marketing copy that will attract a lot of leads for you that you can convert into paying clients. When you learn some of these skills, you’ll be able to achieve your goals of helping as many people as possible and making a profit in your business—a win for everyone!

Happy Info-Product Profits,

Andrea

Andrea Susan Glass
www.WritersWay.com


 
Assemble A Team & Resources To Help You Produce & Promote Your Info-Products

If you think you’re able to produce your first info-product alone, you’re in for a big surprise. You may be talented at certain skills, but you probably don’t have every skill necessary to make this happen. I know I don’t, and I’m pretty much of a lone ranger!  Whether it was money issues or control issues, for much of my career, I’ve been a true solo-preneur! Would you like you to learn from the errors of my ways? I hope so!

For example, if you like to write, are disciplined with your time, and are a good editor, that’s great! But, most of us aren’t good at all of these things, so we need to find a good ghostwriter, copyeditor, and/or writing coach. Even though I’m a great editor, I still have one of my associates edit my work!

Now, if you’re a graphic artist or techno whiz, you’ll be able to add graphics, format your e-book, and upload it to your website. But if you don’t know uploading from downloading, you’ll need to find some good people to fill these needs.

Do you have the promotional skills to write a press release, submit articles, and Tweet? If not, you could use a promo person, social media expert, and/or virtual assistant (VA).

I didn’t mean to overwhelm you with everything you need to do, but it’s got to be done and a team of experts and valuable resources will help. Just about everyone of us needs the time and talent of others to achieve our goals. And once we find the best people and resources, we can use them over and over with each info-product we produce!

If you’re wondering how to find the best team members and resources, it takes some education and experience. I’ve taken loads of teleclasses, webinars, live seminars, etc. for years and had experience both doing it all myself or hiring the wrong people. But that’s what it took to get to where I now have a great team of people and resources.

Shortly, I’ll be releasing a new e-book on Producing Info-Products and I go into this in full detail. But for now, here are a few tips to get you started:

  • Make a list of all the tasks you need to accomplish in producing and promoting your info-product
  • Check off the ones you know you can do
  • Make a list of the tasks you’ll need to outsource
  • Start a list of potential team members and resources

Some examples are: virtual assistant, copyeditor, graphic designer, PDF software, autoresponder program, and a source for images. Start a Word doc called “Resources” and add names and URLs as you do your research, take classes, and ask for referrals.

I’m invested in your success as an infopreneur, so let me know what else I can do to help you reach your goals!

Happy Info-Product Profits,

Andrea Susan Glass
www.WritersWay.com


 

Connect With Us

Facebook Pinterest Google Plus
YouTube LinkedIn Twitter

 If you want to receive the latest updates to my blog, tap this button to subscribe
 Listen to My Latest Interview
Listen to internet radio with Flora M Brown PhD on Blog Talk Radio
 Join my network:
 Recent Posts
 Recent Comments
 Categories
 Archives
 Amazon.com
 Check Out These Great Business Tools!
Business Blogs - Blog Top Sites
Business Blogs - BlogCatalog Blog Directory
WritersWay Blog - Blogged
Business

If you like my blogs you can make comments and vote for my blog by clicking on the blogtoplist.com link.
 Tags