Some, but not all, of the products that information marketers or “infopreneurs” create from their books include Reports, Ebooks, Workbooks, Manuals, CDs, MP3 files, Podcasts, Videos, Home study courses, Talks, Teleclasses, Webinars, Live Seminars and Workshops, Coaching, and Mentor/Mastermind Programs.
I’m sure many of you have bought some of these “information products”. Because that’s what your book is: an information product.
So how do you create this profit pyramid? That is, if you choose to go this route…
First, survey your ideal reader/target market to determine in what format they prefer to learn. Some people prefer written, some audio, some video. We learn in what’s called visual, auditory, or kinesthetic media. A visual learner would prefer to read a book or workbook. An auditory learner likes MP3s and teleclasses. And a kinesthetic learner would enjoy videos and live presentations or one-on-one coaching.
Plan your next product or service after your book to offer the information you have to share in the way that best fits your readers and your subject matter. For how-to and self-help information, workbooks and seminars are ideal. For specialized knowledge, videos or coaching might be best.
Create a one-year plan to develop your line of products and services as you turn your book into a business—to serve more people and create more profits.
Andrea Susan Glass
PS. If you’ve benefited from my emails and/or gotten value from my services, please tell a friend or associate. My business grows by word of mouth, and I don’t often ask you for referrals! But if you know someone who’s struggling to get their book or ebook done, send them my way.
PPS. I’ll be speaking at the Vista library on Monday, December 5 from 6:30-7:45 pm on Writing Ebooks. If you’re in the North San Diego County area, come by and bring a friend! www.WritersWay.com/press
Welcome to the fabulous fall. I hope you’re all adjusting well to the weather changes. I know life is about to get crazy with holiday madness, but I’ll keep on sending you great ideas to keep you motivated with your writing goals! I know with business a bit slower during the holidays, I have more time for my own writing projects. So, if you’re so inclined, take your laptop when visiting family, and if you’re not into the ballgames, get into your writing!
This month I’d like to discuss how your book is your business. Like it or not, the majority of authors, whether self published or traditionally published, are in business!
Especially as a self published author, you’re a writer, designer, printer, publisher, bookkeeper, marketer, distributor, and CEO. You’re running a small publishing company. If you’re traditionally published, you’re pretty much all of those except the designer, printer, distributor, and publisher. You still need to keep track of your sales and royalties, pay your taxes, and manage your marketing campaign, since traditional publishers rarely do a lot of marketing for their authors.
In either situation, few authors glean huge profits from one book or even several. A recent study I found indicated that most books sell less than 500 copies. OUCH! Most best selling authors often have a franchise: in fiction it’s novelists like Nora Roberts who often writes trilogies or James Patterson who has a recurring character in his books. In nonfiction, it’s the Chicken Soup for the Soul or For Dummies franchises.
As long as you’re in business anyway, why not start looking at this as a business.
The first thing you must do is determine why you’re writing a book or books? What is your primary goal? And as a business, what is your primary goal? Is it to share your wisdom, teach a skill, build your business, or create a new income stream?
From your answer to these questions, your next step is to decide if you want to treat this as a business or if you’re happy writing one book. Or you may want to write whatever you feel like writing with no goal of having them connected to each other and building a business.
That’s fine. That’s your choice. But if you would like to look at writing books as a business, for whatever reason you choose, then stay posted for some great ideas!
Andrea Susan Glass
PS. If you’re just getting started on your first book, I’d love to help. Take a look at my services at www.writersway.com/services. For the months of December and January, I’m offering a 10% discount on all services! Take advantage of this rare offer!
In some cases, a ghostwriter may write the whole book, in some cases parts of the book. The ghostwriter may do all the research or some of it. The ghostwriter may work on his/her own or in partnership with the “author”.
How you work with a ghostwriter will be customized to your needs. When I start working with a new author, I send them a questionnaire to get some basic information such as what their book is about, what their motivation for the book is, who their target reader is, and how much information they have gathered for the book.
The answers to these questions will determine how we proceed. If you are a new author and all you have is an idea for a book, we would sit down in person, or over the phone or skype, and discuss the answers to these questions as well as whether or not you want to self publish or seek a publisher. We’d talk about your budget and timeline.
Once we’ve established answers to these questions, we can set up the process and schedule. I like to estimate three to six months to complete a 150-200 page book. It could take less time, it could take more. It’s often up to the author as they usually have a business to run and other activities generally take priority. That is, unless you have a strong motivation to finish your book sooner, say because you’ll be speaking or attending a convention.
We work together by phone to check in regularly as you write a chapter or send me content to write the chapter. Then I send it back to you to review while I move on to the next chapter. Or in some cases, you write all the chapters and send them to me to flesh out or polish up, or I write all the chapters and send them to you to review and add and delete as the case may be.
In most cases working with a ghostwriter is a partnership, so it’s important to have a good working relationship. I’ll talk about how to choose a ghostwriter in the next installment, so stay posted.
Suppose you want to write an article, newsletter, or column because you have expertise to share and you want to attract new business by getting this information out to potential customers. But you hate to write, you’re not a very good writer, or you just can’t find the time.
These are circumstances when you might need a ghostwriter. Let’s look at each of these reasons in more detail. Okay, you were never good in English, your high school English teacher cringed when you handed in papers, and you were never a big reader. You preferred the Cliff notes or the DVD. Writing is not everyone’s cup of tea. Most people either hate to write or love it—and a few are in between; they do it because they have to. So if you hate to write but you really would love to have articles or even a book about your experiences or your expertise, you need a ghostwriter.
Now if you do enjoy writing, but for some reason everything you write sounds like it came from your 4th grader—let’s face it, you may not have the skills or talent. Not everyone does. I wouldn’t be in business as a ghostwriter and copyeditor if everyone was good at writing. You also may not know how to get started writing a book, as the whole process can be overwhelming. A ghostwriter can walk you through the process, hold your hand, encourage you, keep you on track, and do all or some of the writing for you or fix what you’ve written.
The most common reason I’ve found that someone needs a ghostwriter is they don’t have the time, can’t find the time, or won’t make the time. Take your pick. I’m not saying they’re making excuses, but they have busy lives, they can’t focus, they get distracted, they want to have a book yet can’t seem to make it a priority in their life. A lot of would-be authors don’t know if they’ll make any money on their book, so they find it hard to put it as a priority.
However, they want the book, so they need a ghostwriter. What I do is make weekly appointments with my authors and make sure they carve out time each week to work on their book. I hold them accountable and help them keep their commitments. I have a successful track record of guiding over 100 individuals through the process of completing their books—whether they hate to write, can’t write well, or couldn’t find the time.
Let me help you through your writing challenges. Sign up for my complimentary session at www.WritersWay.com/contact.
PS. Your comments are greatly appreciated. When you comment on a blog, you create a link back to your website! It’s a win for everyone.
When I mention I’m a ghostwriter, some people get that glazed look in their eyes and say, “Oh. That’s interesting.” I know they want to ask me what a ghostwriter does but don’t want to appear ignorant. And some people say, “That’s great. I’ve never met a ghostwriter. What exactly do you do?”
So to clear up the mystery and mystique of us ghostly creatures, I thought I’d talk about ghostwriters this month. Though I probably should have waited until October to fit in with Halloween. Oh well, anyway, here goes.
So what does a ghostwriter do? What a ghostwriter does is write something for another person under that other person’s name. That way the book, article, column, etc. appears to have been written by the person whose name is on the book, etc. but it was primarily written by the ghostwriter.
The person who hires the ghostwriter has something to say and for whatever reason needs someone else to put it into words. Words are the tools of the ghostwriter. They take the ideas from the person’s head, from research, or other written materials and formulate the finished product: book, article, etc.
The ghostwriter may write the whole book or parts of the book. The ghostwriter may do all the research or some of it. The ghostwriter may work on his/her own or in partnership with the “author”. The ghostwriter may get credit as co-author, editor, or in the acknowledgments as some sort of help. Or there may be no mention at all of the ghostwriter.
Generally the ghostwriter gets paid up front for the job, but in some instances the author may negotiate a partial payment with partial royalties. Each situation is unique.
When I work with an author, I customize my agreement and process to the individual and it’s different in each case. Find out more about my ghostwriting services at www.WritersWay.com/services.
PS. PLEASE feel free to leave comments. I love to know someone is reading these articles! 😉
You want it quick and easy! Don’t we all? I know you can do it. Look, I bought a 25-page ebook for $57. Do I sound dumb? The author sold me on the value, and I fell for the sales pitch. It could have been just the information I was looking for. Well, in that case it wasn’t and I was able to “return” it and get my money back.
You can’t really return an ebook. But anyway, all I’m saying is that it was 25 pages, and anyone who’s an expert on anything can write 25 pages in 25 hours or less. If you wrote for two hours a day for 12.5 days, you’d have a 25-page ebook done! If you wanted a 50-page ebook, write two hours a day for 25 days.
You say you don’t have the time for even that? Want to know how to find the time?
The quickest way to write your ebook is to decide on your topic, create an outline, and sit down and write. The best way to write an ebook is to follow this process; it might take a bit longer, but you’ll write an ebook that will sell:
- answer this question: what is my motivation for writing this ebook?
- answer this question: what is the motivation for the reader to buy my ebook?
- select a topic that will fill both of these motivations
- create an outline that will take the reader from where they are to where they expect to be when they finish reading
- turn your outline into the table of contents
- gather data you’ve already written or collected on the subject and plug it into the appropriate chapters; create new content where you need it
- weave all the content together, read it over to make sure it meets your motivation and the reader motivation
- have five people in your target audience read it; get feedback; make adjustments; get it edited professionally
- design your cover and interior or have it designed; save it as a PDF
This is pretty much the process for writing an ebook quickly. Of course there are more details, but this covers the basics. My ebook “Your Info-Product Success System” fills in the blanks and gives you a complete system for producing your first ebook. Check it out at www.infoproductsuccesssystem.com.
Email me or leave a comment if I can answer any questions.
However, I work with many reluctant writers, and frankly it’s much easier and a lot quicker to get your first ebook done than your first print book.
Want to know why?
Okay, here’s what I’ve found. I can motivate people to write a short ebook quickly and get it loaded on their website to start selling much quicker than they can get a print book done. Why? Because you write your ebook—anywhere from 25 to 50 pages (or more)—then save it as a PDF, put it on your website (or blog if you don’t have a website), hook it up to PayPal, and start having your ebook earn its keep!
Now with a print book, it’s got to be around 125 to 200 pages, or more, you’ve got to get it edited, have the cover designed, the interior formatted, a printer selected (on demand or brick and mortar), and a way to distribute those little gems. In my experience, this longer process scares a lot of aspiring authors back to the safety of their unfulfilled dreams. Well maybe not safety, but comfort zone.
And I’m not even discussing here those folks who want to find a literary agent or traditional publisher. That could be a really long haul—or never at all! (Been there…)
With an ebook you’ll still want to have it edited (please!), and a cover designed. You could format it yourself quite easily in Word—I do it all the time for my ebooks and those of my clients. But you have no printer issues and few distribution issues. At least, you don’t have to stock books in your garage and make trips to the post office to mail books.
Again, why ebooks? Because people are buying them—in droves. That’s a good enough reason for me!
P.S. If you’re not the do-it-yourself type, my ebook on producing an ebook might not be enough to get you going. In that case, check out my coaching services at www.writersway.com/services and select the one that will blast you out of your comfort zone!
I call April my “Ebook Explosion” month, because—well, ebooks are exploding! Statistics continue to report more ebooks are now being sold on Amazon than print books. If that’s not an explosion I don’t know what is. You can read an entire book on the 4X6 inch Kindle, Barnes & Noble Nook, Sony Reader, and more Kindle copycats than you can count. Then there’s your iPhone and other cell phones that can download books.
So what are you going to do about it?
What you’re going to do is to jump on the Ebook Explosion bandwagon. And how will you do that? By writing your first ebook, of course!
Now, if you’ve been following me for a while, you know I’m a champion of ebooks. I’ve even been working on coming up with a title, like the “Ebook Queen” but queen is so overdone. So I’m toying with the “Ebook Educator” because I teach how to write and sell ebooks through teleclasses, webinars, reports, ebooks, and I just sold a class on this subject to a local university where I’ll be teaching live in the fall. I’m really looking forward to guiding my students to complete their ebook in the six weeks of the course.
So what are you waiting for? Get that ebook out of your head and onto the computer page. Keep reading my posts, and I’ll give you tips to guide you through the process of writing your first ebook and joining the Ebook Explosion!
P.S. By the way, some of the other eReaders are Aluratek, BeBook, EnTourage, Kobo, Pandigital, Sharper Image, Spring Design, and ViewSonic. Where will it end?
P.P.S. If you want to get started right away—and you should—check out my valuable 63-page do-it-yourself ebook on how to produce your first ebook at www.infoproductsuccesssystem.com.
I’ll give you an example. Let’s say you’ve been planning for a while to write an ebook. So you put it in your New Year’s goals and that’s that. When February rolls around and you see you haven’t gotten started, you wonder why. Well, here are some reasons. First, you didn’t schedule time in your daily schedule to work on the ebook. Time you schedule for your own projects is as important as time you set aside for clients and loved ones. Second, you didn’t formulate a plan as to how to proceed with writing your ebook.
That’s because you’ve never written an ebook before. So you have no idea where to start and how to proceed. It sounded like a good idea, everyone’s reading ebooks, many people are writing them—why not you? I agree, it’s a good idea, a great idea. But you need a plan.
That’s why I write ebooks and teach classes on how to write books and ebooks, because most people have no clue how to do it. I’ll give you a few quick hints here to start you on your plan.
First do the research and brainstorm some subjects and titles. What other books are out there on your topic? How can you be unique? Check Amazon to see who your competition is. Second, create an outline for what you want to cover in your book or ebook; this will become your table of contents. Next, go to your calendar and block off 2-hour periods of time to write. You might even want to get an accountability partner, like myself or a friend or associate. Then sit and write at those designated times. Don’t worry about being perfect in your first draft—just let the ideas pour out of your brain and onto the page.
Hope this helps you move forward with your writing goals.
Andrea Susan Glass
We’re almost 2 months into the New Year, and I thought I’d check and see how you’re doing on your goals? Especially your writing goals. Did you start out the year committing to write one blog post/ week? Or one article/ month? Or 3 emails/ month to your list?
What about the book or ebook you said you would finally write this year? Have you gotten started on that? I meet many people with good intentions, who REALLY want to write a book or ebook, but never get started. Or get started, then stop, and never finish.
Do you fall into any of these categories? Okay, I know you got really busy. Your work started to pile up. You had household issues to deal with. We all have the same distractions. And guess what? They’re not going away, nor will they ever.
Distractions or “stuff to do” will always be a part of life. We have to learn to prioritize. If you really want to get that blog post, article, email, book, or ebook written, it needs to move up your priority list. Doing something for you—whether it enhances your business or personal life—is just as important as what you do for your clients and loved one. When we satisfy our own goals and longings, we’ve got so much more to give to others. Feed yourself first, and you’ll easily feed others.
So, let me know if you’re stuck with getting started on your writing goals. I’d love to help.
Andrea Susan Glass
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