Let’s start writing. What are the author and reader motivations?

Greetings WritersWay followers. Happy May! Our topic this month is “Let’s Start Writing!” My goal is to motivate all you aspiring authors to get your ideas out of your head and onto the page.

I always like to begin a book project by asking my clients to clarify their two motivations:

1) the author motivation: why do you want to write this book or ebook?

2) the reader motivation: why will your readers buy this book or ebook?

Let me clarify what these mean:

Author motivation can include a variety of goals such as:

  1. make passive income
  2. share my expertise
  3. solve a problem
  4. spread my message
  5. promote my name and brand
  6. do what I love
  7. enjoy the prestige of being an author

You may have another motivation or several, so think about what it is, and write it down. As you move through the process of writing a book or ebook and confront challenges or distractions, you need to connect with your motivation to keep your forward momentum. (Don’t even think you won’t have distractions!)

Reader motivation has to be strong enough for someone to take out their credit card and click BUY NOW! Some might be:

  1. need a solution to a problem
  2. want more information on a subject
  3. desire to learn a new skill
  4. inspiration, guidance
  5. entertainment, escape

Why do you buy books? Why would someone buy your book, instead of someone else’s? This needs to be a strong WHY! Or you won’t achieve your author motivation.

So before you sit down to write your book or ebook, dig down and determine the author and reader motivation. Write these down and keep them where you can see them near your computer. They’ll keep you focused and pumped up any time you get writers’ block, overwhelm, or fear!

By the way, I have accountability coaching programs to keep you on track. Check them out at www.writersway.com/services.

Happy Writing!


PS. If you live in the San Diego area, I’ll be speaking on Monday, May 23, at the San Diego Writers/Editors Guild. My topic is Turn Your Book into Your Business. The meeting runs from 6:30 to 8:30 pm and is at 3851 Rosecrans St. Visit www.sdwritersguild.org for additional information. Would love to see you there!


Leave a Reply

Your email address will not be published. Required fields are marked *

Connect With Us

Facebook Pinterest Google Plus
YouTube LinkedIn Twitter

"It has been a privilege and a pleasure to work with you. You are so helpful and contributed to finishing my book 'Soar Like The Eagle Work Out' sooner than I expected. Your wisdom and experience are a great source and I am planning to use your services for my two next books. You are a tremendous help and guidance. Thank you so much again for your encouragement and assistance."

~ Pablo Garcia

 If you want to receive the latest updates to my blog, tap this button to subscribe
 Listen to My Latest Interview
Listen to internet radio with Flora M Brown PhD on Blog Talk Radio
 Join my network:
 Recent Posts
 Recent Comments
 Check Out These Great Business Tools!
Business Blogs - Blog Top Sites
Business Blogs - BlogCatalog Blog Directory
WritersWay Blog - Blogged

If you like my blogs you can make comments and vote for my blog by clicking on the blogtoplist.com link.