If you only knew how easy it is to create your Info-products

What are you passionate about? What can you talk about with no encouragement at all? What are you really good at that other people want to know about? What can you teach others? If you can answer any of these questions easily, you are on your way to your first info-product. Because, usually, deciding what topic to focus on is what trips up most people.

Take my case, for example. I ghostwrite books, e-books, blogs, articles, e-courses, etc. for my clients. So I’m thinking, what would my target audience want to learn from me in an info-product? They probably don’t want to learn how to write because that’s what they hire me for. BUT—and here’s the big BUT—I may have to reach a slightly different target market for my information products. There are probably some coaches, consultants, speakers, trainers, entrepreneurs, and service providers who either don’t have the budget to hire me, or would like to give it a go, writing their own info-products.

SO—my services are for the “I DO IT FOR YOU” crowd and my info-products could be for the “DO IT YOURSELF” crowd. Similar market, slight difference. Can you see how this applies to you? Take your service that you now offer, or take that subject you are passionate about, and see who is your “do it yourself” market.

If you’re a realtor, for example, you could write an e-book on how to sell your home without a realtor. And as a matter of fact, I’ve just edited an e-book on that subject for a client. Or if you’re passionate about gardening, I’m sure there are lots of folks who would love to learn how to create their own little patch of home grown produce in their small yards. A whole series of info-products could spring forth just from different focuses on gardening: in containers, organically, in different regions of the country, etc.

So, today I’m telling you how easy it is to create your info-products, because you are passionate and knowledgeable about lots of stuff that lots of people want to know about. JUST DO IT!

More on how to do it coming up. Stay posted…

Happy Monday,

Andrea Susan Glass, founder of www.WritersWay.com


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