How to Find the Best Support People for Your Business

Who’s on your team? What you don’t have one? Why not? If you read my last blog post, you’ll see how hot I am on the topic of building a team around you so you can build your business, whether it’s a brick and mortar business or an Internet marketing business.

So how do you decide who you need on your team? And how to you find the right people?

Initially, I say: what tasks do you have in your business that you just CAN’T do and what tasks do you have that you don’t WANT to do? What don’t you have the time for and what don’t you have the knowledge for? These are the tasks for which you need to find others.

For example, what I CAN’T do is anything technical. I’m no good when it comes to things like putting up a website or learning new software. I don’t have the knowledge and I don’t want to learn it. What I don’t WANT to do are mundane tasks like maintaining my database or sending out newsletters and emails. I don’t like doing it and don’t have the time. So for these kinds of tasks, you could hire a webmaster, a tech guru, or a VA. I found a VA who can do all these things.

Another area where I fall short is marketing. I don’t enjoy it all that much and can’t always find the time for it, since I’m busy ghostwriting and copyediting for my clients. But I know ongoing marketing keeps a business alive. So, for marketing I rely on JV partners, business associates, past clients, referral partners, and strategic alliances. They’re all sending me referrals on a regular basis.

How do you find the right people for your team? It takes time and lots of trial and error! I went through four VAs before I found the right one. The first four either disappeared or didn’t perform their duties on time or ever! The current one, with whom I intend to have a long-term relationship, was referred to me through the owner of the autoresponder program I was reviewing. She’d been trained in the program, so I knew she would be an expert in handling my database, emails, newsletters, affiliates, and shopping carts.

Initially, then, I would say referrals are your safest way to build your team members. Then you have to judge for yourself if the person fits your needs and expectations. I’ve also built my team through experience and personal exposure. For example, my strongest business associate and alliance has come through the professional organization I belong to, PWSD (Publishers & Writers of San Diego). Another editor and I share leads and Skype each week to provide accountability and support for our businesses and other projects.

If you want to add a coach or mentor to your team, ask for referrals. When an associate or client mentions how much their business has improved as a result of working with someone, get that person’s name and request a short phone interview. Continue to build your online and offline networks, and you’ll soon find the right team members to catapult your business to great success.

Happy info-products,

Andrea Susan Glass


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