Determine Your Target Market & Niche for Your Info-Product

I just wanted to remind you that as I’m teaching you, I’m also following my lessons because I’m working on a new e-book. So I get to test out everything and perfect it for you. I’m making this journey along with you! We can keep each other motivated and accountable. Are you up for it?

Now, in following up my previous blog post, I want to walk you through the steps necessary to create a winning info-product. The next step involves several critical decisions: the subject of your product; the specific niche; the ideal target market or buyer; and the type of product you’re going to create. This is an example of what these choices might look like:

  1. Subject matter: General topic – Personal growth
  2. Niche area of subject: Solve a problem – How to listen to inner guidance
  3. Target market: Specific segment of market – Small business owners
  4. Type of product: First product – E-book

Subject: Choose one that has the highest potential for profit—if that’s your top motive. If your motive is to establish yourself as an expert or attract more clients, your subject matter will be in the area of your expertise. If your goal is to attract media attention, you’ll want to choose a subject that’s hot, topical, and popular.

Niche: This is a specific segment of a subject or market. For example, if your market is small business owners, a niche would be home based business owners.

Target market: Those people most likely to purchase your info-products are your ideal customers. Small business owners is a broad target market, and home based business owners is a smaller niche within the broader market.

Product: Whether you start with an e-book or audio file will depend on what you think your ideal buyer will prefer and what you’re willing and able to create. Ultimately you’ll probably want to create a product line including several formats, but it’s important to start with the one you’re most likely to complete so you get a sense of success!

Getting clear on your subject, niche, market, and product are critical to your success as an infopreneur (one who sells info-products). Do you see how all these choices are interconnected? Take the time to work through this process before you proceed to creating your info-product. You’ll be glad you did when you see the results of your efforts in successful sales and satisfied customers.

Keep me posted on your progress and I’ll keep you posted on mine.

Happy Info-Product Profits,



Andrea Susan Glass
www.WritersWay.com


 

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