Crown Yourself With Your Brand

I’m sure you’ve heard of all the queens and divas out there: the ezine queen and the detox diva. Well I’ve crowned myself the InfoProduct Princess. After all, branding is available to all—just create your own persona and you’re good to go!

We all need to differentiate ourselves in this crowded kingdom of Internet marketing so we stand out and capture the attention of our hungry target market. I’ve been thinking of ways I could differentiate myself from the many others who teach people how to create info-products through their services and products.

Other than the fact that I’m really good at what I do, I am different because my passion is to work with people in the fields of personal and professional development. I haven’t yet seen another writer who brands herself as a specialist in those industries.

Now in case you’re wondering what I mean by that, let me explain. Personal development is also known as self-help, self-improvement, personal growth, and anything regarding the helping industries. I consider coaches, speakers, teachers, authors, holistic healers, as some of the members of that industry. Their needs are special as they have to translate their knowledge and expertise into info-products that can help their target market. They are often excellent at what they do, but not in translating what they do into words, and definitely not into products.

The professional development field to me refers to anything to do with business growth, and I see service professionals like realtors, attorneys, financial planners, hair stylists, and others in this industry. They need to translate their knowledge into products to teach others what they know which may be something like how to sell your home quickly, how to style your hair by yourself, or how to organize your financial records.

Now that you’ve seen how I’ve not only crowned myself the InfoProduct Princess, but branded myself as the personal and professional development specialist, let me know what you’re best at. Send me a comment on how you are differentiating yourself. It will help you as you develop your product line.

Happy Info-Products,


Andrea Susan Glass


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