Category : writing blogs
Where are you Stuck with your Writing?
(This Post was posted on Monday, February 28th, 2011 at 5:41 pm)

In the last post I asked if you were stuck in achieving your writing goals. Most people who get stuck are unsure of how to get started or what to do when they reach an obstacle.

I’ll give you an example. Let’s say you’ve been planning for a while to write an ebook. So you put it in your New Year’s goals and that’s that. When February rolls around and you see you haven’t gotten started, you wonder why. Well, here are some reasons. First, you didn’t schedule time in your daily schedule to work on the ebook. Time you schedule for your own projects is as important as time you set aside for clients and loved ones. Second, you didn’t formulate a plan as to how to proceed with writing your ebook.

That’s because you’ve never written an ebook before. So you have no idea where to start and how to proceed. It sounded like a good idea, everyone’s reading ebooks, many people are writing them—why not you? I agree, it’s a good idea, a great idea. But you need a plan.

That’s why I write ebooks and teach classes on how to write books and ebooks, because most people have no clue how to do it. I’ll give you a few quick hints here to start you on your plan.

First do the research and brainstorm some subjects and titles. What other books are out there on your topic? How can you be unique? Check Amazon to see who your competition is. Second, create an outline for what you want to cover in your book or ebook; this will become your table of contents. Next, go to your calendar and block off 2-hour periods of time to write. You might even want to get an accountability partner, like myself or a friend or associate. Then sit and write at those designated times. Don’t worry about being perfect in your first draft—just let the ideas pour out of your brain and onto the page.

Hope this helps you move forward with your writing goals.

Happy Writing!

Andrea Susan Glass

What are your Writing Goals?
(This Post was posted on Friday, February 25th, 2011 at 5:37 pm)

We’re almost 2 months into the New Year, and I thought I’d check and see how you’re doing on your goals? Especially your writing goals. Did you start out the year committing to write one blog post/ week? Or one article/ month? Or 3 emails/ month to your list?

What about the book or ebook you said you would finally write this year? Have you gotten started on that? I meet many people with good intentions, who REALLY want to write a book or ebook, but never get started. Or get started, then stop, and never finish.

Do you fall into any of these categories? Okay, I know you got really busy. Your work started to pile up. You had household issues to deal with. We all have the same distractions. And guess what? They’re not going away, nor will they ever.

Distractions or “stuff to do” will always be a part of life. We have to learn to prioritize. If you really want to get that blog post, article, email, book, or ebook written, it needs to move up your priority list. Doing something for you—whether it enhances your business or personal life—is just as important as what you do for your clients and loved one. When we satisfy our own goals and longings, we’ve got so much more to give to others. Feed yourself first, and you’ll easily feed others.

So, let me know if you’re stuck with getting started on your writing goals. I’d love to help.

Happy writing!

Andrea Susan Glass

Writing as a Labor of Love
(This Post was posted on Wednesday, February 23rd, 2011 at 5:35 pm)

For some people, writing is worse than getting their teeth drilled. I once read, “It’s more fun to have written than to write”. I can attest to that, especially when I sit down to write 4 emails, 12 blog posts, and 3 articles at one sitting. And then add to that a bunch of Facebook notes and various comments on friends’ notes and blogs.

Also, I’ve alluded to the fact that I often have difficulty writing from my heart, so I’ve been practicing more with these blog posts and emails. But whether you’re writing a blog post, article, email, Facebook note, or an ebook, writing from the heart is the key that connects you with your audience. They hear what you’re saying, but also feel your intent behind the words—your intent to provide value.

When you write from your heart, you connect with your target audience, and when you write with a purpose your writing is at its most impactful! You’re writing what you most want to convey, and you’re writing what you feel others will benefit from

Therefore, writing for both yourself and others is the key to effective communication. And when you’re writing from the heart, it can be a labor of love!

Happy writing!

Andrea Susan Glass

Write a Love Letter to Yourself
(This Post was posted on Sunday, February 13th, 2011 at 10:47 pm)

Valentine’s Day is upon us and I’m sure everybody is writing about it. Well, what else is there to write about when you start to run out of ideas? The holidays, your family problems, your health issues—honestly I see people writing about their very personal stuff in blogs, emails, etc. I’m sorry, but I really don’t think my readers want to know about all my little bitty personal stuff.

I like to write about writing. I like to talk about what’s current. So what are you doing for Valentine’s Day? Do you have someone to show how much you love them? We all do, and we all especially have ourselves to show our love. (Well my cat too!) Did you ever write yourself a love letter? I have, and it’s really amazing to write it. And then when you read it back, it’s awesome. It’s like the truest love there is—the love you have for yourself.

Okay, you think I’m off my rocker. Or not! So many people fail to realize that self love is the basis for any love. If I don’t love me, I can’t love you. Because I don’t know what love really is. And I don’t have a loving self to present to you.

So why not write a love letter to yourself this Valentine’s Day. If it’s hard, pretend it’s from your spouse, lover, or future lover. What would you want him/her to say to you? Then say it to yourself.

And when you’re done with your love letter to you, write one to your beloved—spouse, parent, child, pet… You know who they are.

Happy writing and Happy Valentine’s Day!


Andrea Susan Glass

Do You Know Who You’re Writing For?
(This Post was posted on Monday, February 7th, 2011 at 9:26 pm)

As I continue with my Valentine’s theme, I wonder if you’re practicing writing from your heart after reading my previous posts. And, whether you are or you’re not, I wonder if you think about who you’re writing to and for when you write your business communications.

It’s true, maybe some of your business writing would not be appropriate for writing from the heart. That’s why it’s so important to be clear about who you’re writing for when you write emails, ezines, articles, blog posts, tweets, and any other business communications. Even with books and ebooks, you must know your target audience, your ideal reader.

See, not everyone will respond the same way to the same message. What that means for you is that you’ll have to tweak your writing to different target markets. Say you’re writing a memo in a formal business environment; writing from the heart may not be all that well received. Of course, you’ll want to write honestly, but you may want to tone down the personal connecting that you would do when writing to a friend.

Suppose you’re writing an email to your mailing list. You need to be clear about who they are, what they want, and what you want to accomplish. For example, most of the people in my database are aspiring or existing writers/authors. They want as much information as possible about writing books and ebooks, and I want to establish a connection so I’m trusted and respected as an expert and authority.

Therefore, writing from the heart connects me on a personal level with my audience, and writing valuable content connects me on a professional level where what I say will be taken to heart! Yes, taken to heart because I come across as sincere in my desire to educate. So I sort of combine head and heart in this situation.

Communication is a two-way street, and you’re not communicating effectively if what you write is not being heard. So the more you know about your target market, the better you’ll be able to write to them so your message will be received—and you’ll be taken to heart!

Happy heart writing!

Andrea Susan Glass

Put Your Heart on the Page
(This Post was posted on Friday, February 4th, 2011 at 9:19 pm)

This month my theme is to put heart in your writing. Writing from the heart may sound a bit woo woo for business writing. After all is there a place for this in emails, ezines, articles, blog posts, tweets, etc? I used to think a resounding “NO!” There’s no place for heart in business writing.

Then I started to get emails—way too many for my taste—from supposedly successful online entrepreneurs that always started with some personal story: my kids were at a soccer game; I just took a vacation to Costa Rica; my in-laws just came for a visit; and on and on. Personally, I’m a “just the facts please” kind of a person, so these emails bore me to tears.

But, wait, these people are truly successful—so they say—at what they do. These are some of the top Internet marketing experts. These are the people I SHOULD be following. Yet, I couldn’t see that MY list would be interested in what I ate for breakfast or where I took my last vacation (that would interest me since I can’t remember my last vacation!)

Yet, as I said in my last blog post, putting heart in my writing has always been a challenge for me, I guess because I’ve never resonated with it in other people’s writing. But I’m not really writing for me, am I? I’m writing for you, I’m writing for my target market, I’m writing for people who DO resonate with heart-centered writing.

So, buck up and just do it, I told myself. With my amazing business coach, Kelli Claypool, who is the warmest, most heartfelt, yet highly effective and professional coach, I’m learning to open my heart and pour it onto the page. You might want to do this as well and see what happens!

Happy heart writing,

Andrea Susan Glass

Have a Theme of the Month: Put Heart in Your Writing
(This Post was posted on Wednesday, February 2nd, 2011 at 9:14 pm)

Since I write so many blog posts, it helps me to have a “theme of the month” so I don’t run out of ideas. Not that I usually do, as a full time professional writer! But, it can happen, even to the best of us. So creating an annual calendar of monthly themes for your emails, ezines, articles, blog posts, etc. can save a lot of time and conquer potential writer’s block!

Not to be too cliché, but I chose “Put Heart in Your Writing” as my February theme to coordinate with Valentine’s Day. And truthfully, I had no idea what I had in mind—I didn’t really—when I decided on that theme. But the more I thought about it, the more I realized that putting heart in your writing is a great lesson for anyone who wants to get more results with their writing.

What I mean is that most of what we write—at least for business—has an aim in mind. To get results means you want the reader to learn a lesson, take some action, feel a feeling—whatever your aim is. With all the information we all receive on a daily basis, how do we even decide what to read? It depends on what our aim is for reading—information, entertainment, business, career, friendship…

So when writing has heart in it, the reader connects with the writer and is more apt to read the message, get the message, and get the intended result. Sharing from the heart connects, rambling from the brain disconnects. Putting heart in my writing has always been a challenge for me, but I aim to teach what I need to learn. I get to practice with my blog posts and you can follow this tip as well: just say what’s on your mind and in your heart with no walls between writer and reader.

That’s how you can put heart in your writing.

Happy Heart Writing!

Andrea Susan Glass

I Have Too Much To Write About
(This Post was posted on Friday, January 28th, 2011 at 8:48 pm)

Okay, some of you do have this problem—TMI—too much information. And it’s no surprise as we’re living in the Information Age. It comes at us 24/7 from all directions—and it’s awfully difficult to shut it down. At least we have to become discerning, as we just can’t take it all in.

So, sometimes one or more of my book clients will tell me the problem in getting their book written is too much content. Maybe they’ve been amassing ideas for years, waiting for that day when they’d find the time to write that elusive book. Or maybe they’re a research nut, like me, and they have all their stock in Google, because where would we be without it?

I do my best to help aspiring authors to overcome the “too much to write about” syndrome in several ways. I start with my 20 questions that helps to clarify what the book is about, the goals for the author and reader, and other specific details. Then we formulate the table of contents. They we decide about how long we want the book or ebook to be.

Then we look at where all the content is coming from. If it looks like there’s just too much information, I suggest that we may have more than one book here. Hey, a series is not a bad idea: just look at Chicken Soup and For Dummies.  At this point we may plan out a series of books.

Additionally, this extra information can be used in articles, blog posts, workbooks, and other information products that can accompany the book or ebook.

But, if you’re still stuck with the TMI or “too much to write about” syndrome, I’ve been known to schedule a conference with the client and make the decisions for them. Well, someone has to move the project along, and that might be me.

Call me, if you do get stuck in this situation. I’m here to help.

Happy Writing!


Andrea Susan Glass

How Long Should My Ebook Be?
(This Post was posted on Thursday, January 20th, 2011 at 11:40 pm)

This is one question I get a lot. Is 30 pages long enough for my ebook? Is 100 pages too long for an ebook?

My answer is always: it depends. On what? On what you plan to do with your ebook!

If you’re writing an ebook to give away–as an enticement to have someone join your mailing list, as a bonus when you sell another product or as a bonus to offer someone in a joint venture, or as a sample of your writing or your ideas–then 30 pages is enough. After all, it’s free, and you may want the buyers to buy a product or service from you, so you don’t want to give away the store.

Now, if you plan to sell your ebook for $17, $27, or even $47, then you need to give it some meat, and make it worth while. After all, you want to give the appropriate value for the cost and you want buyers to buy from you again, so you don’t want to cheat them.

I’ve seen really short ebooks selling for more than $50, and I’ve seen terribly written and poorly spelled ebooks that the author expects will lead to the next level sale, but this is cheating your audience. First impressions are lasting impressions, so I believe in giving value–all the time, even with your freebies.

It’s a jungle out there, and if you want to build your business and make a name for yourself online, make your ebook long enough to say what you need to say, and give the value to make customers clamor for more.

Let me know if this all makes sense to you!

Happy ebook writing!


Andrea Susan Glass

What Do You Write When You Don’t Know What to Write?
(This Post was posted on Thursday, January 20th, 2011 at 11:16 pm)

I wouldn’t exactly call it writer’s block, more like writer’s running out of ideas. At least that’s what I run into when I set out to write 3 blog posts per week, 1article per week, 4 emails per month, and countless posts on Facebook, LinkedIn, Twitter, and who knows where else? Oh, and not to mention answering about 20-30 emails per day!!!

I’m exhausted just thinking of all the brain power it takes to write all that. And I’m a writer. Imagine if writing is not your thing and you have all this writing to do.

One trick I learned way back in a writing class I took is that when you don’t know what to write, just write about that–not knowing what to write. And in doing so, you open the floodgates of your communication and just keep writing about something, anything, or nothing at all.

After all, Jerry Seinfeld made a fortune on a TV show about nothing. So write about nothing, and see if something comes of it.

Happy Writing,


Andrea Susan Glass