I’m taking a fantastic class in Search Engine Optimization (SEO) from David Riklan, the founder of www.SelfGrowth.com, the largest website on self improvement. If you are involved in Internet marketing in any way, you will need to know some SEO. Even if you hire someone to do it, you should understand how it works.
I’m enjoying taking this class with David because my primary target market is the self improvement industry. I love ghostwriting and editing for self improvement or personal development professionals. I’m even developing my own info-products (FINALLY!) for this market.
I was somewhat overwhelmed by all the information David revealed to us in six classes—some of which I already knew but was not implementing or not getting results with. I understand keywords, writing good content, article submission, directory submission, links, PPC, and metatags. We did a lot of visiting sites and searching in Google during the class. I was able to see how many sites linked to mine and how high I was in the search engines. I was amazed to find I came up in the TOP TWO in both Google and Yahoo for “personal development ghostwriting” and “professional development ghostwriting.” Now I just need to see how many people are actually searching for those terms.
One of the main reasons I took this class was to direct more traffic to my website and blog, and then convert visitors to either buyers or to join my list. Also to get ready to direct visitors to my sales page when I finish developing my info-products. But I also took the class because I wanted to learn all the SEO tricks, since most of them involve writing. Now I know the kinds of writing I can do to help people get higher rankings. When I write website content, blogs, articles, and emails, for example, I will now keep in mind all the SEO strategies.
How is your traffic? How is your conversion? Are you using all the SEO techniques that you need to? Keep learning. Internet marketing is an ongoing education.
Andrea Susan Glass
If you read the last post, you know where to submit your articles. Now it’s time to find out how! Submission can be time-consuming. All sites require different information and have different features. Here are some helpful tips to remember when submitting your articles:
1. Sign up! Many sites require you to register for their directories to keep better management of the articles you submit. On many sites you can go back at any time and edit a previous submisssion, while others offer one chance to get it right. The article directories we have been suggesting are all free to submit. Keep your login information in a safe place so you have it handy to save time every time you submit.
2. Choose your keywords! Most sites ask you to fill in a few keywords for your article. DO NOT leave this blank! These words will be what people will submit in a search to find your article. You want to be sure your article is found and read! Use keywords that identify your expertise and niche subject area.
3. Spice up your title! Now is your last chance to evaluate your title. Make sure your title is creative and reflective of what your article is about. No reader will want to chose your article if the title seems boring. This usually foretells an the article that probably lacks excitement as well. Refer back to our previous post “Titles That Tantalize the Mind!” for more detailed tips to a perfect title.
4. Read the guidelines! Many people seem to overlook the guidelines, assuming that their article meets the requirements. WRONG! Some sites may only take a plain text format, or will not allow html codes. These same sites may not offer previews of your article as well, so you will not know what the finished product looks like until it is too late. Make sure you look over the submission guidelines for each site so you can make the necessary adjustments before you click “Submit.”
Check out the previous blogs for some sites to submit to if you’re still unsure of where to start. Remember to track what you are submitting where. Choose keywords to get your article read, and don’t forget to spice up your titles! Happy reading! Happy traffic!
Now that you have an awesome and compelling article, what do you do with it? Well, after a considerable amount of adoration, which it deserves, you need to submit it. The question is now where to submit it. There are a plethora of resources online for you to use when submitting your article, but here are 3 great options for you to consider.
1. Post it on your website. Where better to place your work than on your website? Just more great material for readers to discover when browsing your site and more content for the hunger search engine spiders.
2. Use it in an ezine. Use those weekly or monthly letters you send out to your clients to post your article as a main piece. Or offer it to others who send out informative ezines and don’t have time to write their own articles. Check ezine directories for listings or keep a list of ezines you get that fit your target audience.
3. Submit your article to article directories. There are a ton of free sites where you can submit an original piece for others to read and even use, with your credit, of course. Here are five sites to submit your article:
Use these options and get your article out there so others can read, enjoy, and help build your business!
Now that we have covered how to write a great article, we are not quite through! The next step is getting people to respond. How do we do this you ask? We can pull in the readers by making your resource box one that viewers can’t refuse. Your resource box needs to turn potential customers into actual clients.
Your resource box is the last item that readers are left with in your article. After reading your great and compelling article, this is the point for you to seal the deal. Your resource box needs to contain basic information about yourself that gives the reader a sense that you are a trusted source and someone of accreditation. Include information on major projects you may have completed and may be known for. Include what your area of expertise is and your titles, as well as how long you have been involved with that area if it is a substantial amount of time. Do you have a PhD in Molecular Science? Here is where to place that information if your article is related to that field. This gives readers the assurance that they should be listening to you.
Furthermore, in the resource box is where you would include your website and free offer. Maybe you offer a free eBook or gift. By including this here, viewers can select your link, which redirects them to your website, and they can input their information for you to keep on your mailing list. Also, now readers have the chance to browse through your website and possibly be enticed to purchase other items or services you may be offering.
Your resource box is a great tool to let readers know who you are and what you can offer them. Spend as much time here as you would on your article to ensure you are making the most of your time and energy.
Content, content, content! That’s what it’s all about! What is an article if it lacks strong compelling material? Nothing! You can only stretch an article (or any work for that matter) so far without content that is valuable. Your article needs to be thoughtful, informative, and worth reading. Filling it up with keywords and no real meaning will do you no good with the search engines or building your credibility.
With all the articles already written, it’s easy to browse through them to see what is missing. Read a couple of articles, look through the titles, and identify what it is that you can bring. What new perspective do you have? There is always something new that is yet to be said, and you can be the one to say it. Find what is needed and add your unique view to the mix.
First, do your research to add to your existing body of knowledge. We all know that you can put almost anything into a search engine and be thrown back thousands of web pages on that topic. Browse a few and find the material you are looking for. Unless you are writing an opinion piece, you are going to need quite a few facts. Even opinion pieces need facts! Gather content you can talk about and share with others. Make your article more interesting by using some statistics for conviction. People are fascinated with statistics; they add more validity to what you are saying.
Secondly, keep it interesting and enjoyable. While we all love statistics, if we wanted to read a list of them, we would read a national survey, so be creative. Deliver your material in a fun and exciting way. Make it readable. Keep readers involved by asking questions. Demand their attention. In the end, regardless of how great your article is, if it is not appealing to read and offers information of value, no one will know your brilliance. Except maybe you!
Writing an article can seem a daunting task if you’re not a writer. With these tips, you can write an article in no time.
1. Your first objective is to choose a topic that allows you to promote your expertise. You want people to read your article and value your opinion.
2. Make your title distinctive and creative. This will pull in your audience and keep their attention. It will also make your article easier to track in the search engines.
3. Use information from your website, brochures, products, quotes, or case studies where appropriate. Make your information as believable as possible with proof. This further promotes your credibility as an expert in your field.
4. If you’re stuck for content, write a solution that answers a problem. Ask clients what difficulties they have and answer those questions in your article.
5. Make sure to include targeted keywords. Sites will use keywords to help readers find your article. Come up with a list of words you feel readers will type in a search engine if they were looking for your article.
6. Lastly, always include your resource box. You need a link for those who might choose to go back to your website for your free offer or more information about you and your services or products. Your great articles will entice others to follow your link and possibly purchase from you and bring you ongoing profits.
Article writing gets easier with practice and you can find plenty online to serve as a model. But if you still feel you can’t do it, consider hiring a ghostwriter. For a small fee, you can have your amazing article with no work on your part. Happy writing!
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