It began innocently enough with MySpace, and multiplied like a virus out of control. What I’m referring to are social networking sites, also known as social media, or Web 2.0 (don’t know how it got that name!)
Today we have so many of these sites, I can hardly keep up. I’ve got profiles on LinkedIn, FastPitch, Merchant Circle, Ryze, Digg, Twitter, Del.icio.us, WomenIIWomen, a few more I can’t recall, and of course Facebook. I say of course Facebook, because that has become the darling of the business community.
It’s easy to use, and it’s actually a lot of fun! Almost too much fun, because I can spend hours inviting friends, answering friend requests, sending messages to my groups, accepting hugs, money, pets, flowers, and who knows what else! Oh, and letting people know what I’m doing right now!
Here are the facts about Facebook: It’s the 6th most popular website in the world, it has over 60 million active users, 250,000 new people join every day, it gets more than 65 billion (yes billion) page views per month, 56% of the members are over 25 years of age, 55% of the members are female, 35% of members earn more than $60,000/year, and 23% earn over $100,000/year.
I reveal these numbers to you, because they indicate the target market, and I think this is why Facebook members are targeting other members with all their products, events, groups, etc. It’s become a virtual hyper-active marketplace and meeting place. People are selling products, promoting events like teleclasses, and playing with more “applications” than I can keep up with.
Have I gotten any business from it yet? Well, I haven’t, but many people claim they have. I’m going to give it some time, and I suggest you at least put up a profile. You can become my friend at http://profile.to/AndreaSusanGlass, and join my groups at http://Groups.to/IdeasIntoInfo-Products and http://Groups.to/WIFI.
See you on Facebook,
Andrea Susan Glass, founder of www.WritersWay.com
Happy Independence Day! Today I’m giving you the day off from thinking about your info-products. But only one day off. And if you want, you can be thinking about them even today. I once wrote an article about the history of Independence Day, as well as the origin of other holidays. Hmmmmmmmmm. Can you see the possibility of an e-book on holiday origins?
You can write an e-book on an idea like holiday origins as an independent info-product that’s not even remotely connected to your primary business. Tom Antion has been very successful putting up single sales pages for his e-books on wedding toasts, eulogies, etc. which is somewhat removed from his primary focus in helping people become great marketers and speakers.
If you’re not all that jazzed about writing info-products in the area of your primary business, be it real estate or financial planning, or if you don’t really have a primary focus because you may be a business consultant or life coach without a specialty, choosing an entirely new subject like holiday origins can be fun.
The key is to do some keyword research and search engine checking to see if there’s an interest and to see what’s out there. Then match that to your interests, knowledge, experience and passion! And you’ll have a winner!
So, enjoy the holiday today and take a day off from info-products. But I’ll expect you to be back on track tomorrow.
Happy Independence Day!
Andrea Susan Glass, founder of www.WritersWay.com
If you read the last post, you know where to submit your articles. Now it’s time to find out how! Submission can be time-consuming. All sites require different information and have different features. Here are some helpful tips to remember when submitting your articles:
1. Sign up! Many sites require you to register for their directories to keep better management of the articles you submit. On many sites you can go back at any time and edit a previous submisssion, while others offer one chance to get it right. The article directories we have been suggesting are all free to submit. Keep your login information in a safe place so you have it handy to save time every time you submit.
2. Choose your keywords! Most sites ask you to fill in a few keywords for your article. DO NOT leave this blank! These words will be what people will submit in a search to find your article. You want to be sure your article is found and read! Use keywords that identify your expertise and niche subject area.
3. Spice up your title! Now is your last chance to evaluate your title. Make sure your title is creative and reflective of what your article is about. No reader will want to chose your article if the title seems boring. This usually foretells an the article that probably lacks excitement as well. Refer back to our previous post “Titles That Tantalize the Mind!” for more detailed tips to a perfect title.
4. Read the guidelines! Many people seem to overlook the guidelines, assuming that their article meets the requirements. WRONG! Some sites may only take a plain text format, or will not allow html codes. These same sites may not offer previews of your article as well, so you will not know what the finished product looks like until it is too late. Make sure you look over the submission guidelines for each site so you can make the necessary adjustments before you click “Submit.”
Check out the previous blogs for some sites to submit to if you’re still unsure of where to start. Remember to track what you are submitting where. Choose keywords to get your article read, and don’t forget to spice up your titles! Happy reading! Happy traffic!
How do your articles get found? Through the search engines! Yes, they can be picked up through various sites and be stumbled upon by unsuspecting viewers, but most people look to sites like Yahoo, Google, or other popular search engines to find what they are looking for. The problem is that all those people do not know the title of your work, or that you are even out there. So you need to make yourself known and tell them, “You want me!”
Your article needs to be a gold mine of keywords. This is to say that you need to make sure your content contains those words that people will look for when they are searching for articles on your topic. You need to think of words that a potential reader would think is a great word to submit when looking for a particular site. For example, if your article is about online business promotion, you would want keywords such as business, Internet marketing, business promotion, and so on. Take yourself outside of the box and ask yourself, “If I were looking for this article, what words would I think of?”
Also, you need to make these words present in your article so as to increase your hits on the search engines. Don’t overflow your article with the same words over and over, this is only redundant. However, using a word or phrase 2 or 3 times can improve your stats on the search engines.
Go back and edit your articles and make sure you have the right keywords and the right amount of keywords present to make sure your article is chosen to be read. If all this is a little overwhelming, which to many it is, you can always hire a ghostwriter, like myself. So if this is going over your head a little, that’s fine, it’s my job to know this. As a professional, I can deliver a great article with all the tools it needs to succeed.
Click here to see the many services I offer and how I can help promote your business today!
Content, content, content! That’s what it’s all about! What is an article if it lacks strong compelling material? Nothing! You can only stretch an article (or any work for that matter) so far without content that is valuable. Your article needs to be thoughtful, informative, and worth reading. Filling it up with keywords and no real meaning will do you no good with the search engines or building your credibility.
With all the articles already written, it’s easy to browse through them to see what is missing. Read a couple of articles, look through the titles, and identify what it is that you can bring. What new perspective do you have? There is always something new that is yet to be said, and you can be the one to say it. Find what is needed and add your unique view to the mix.
First, do your research to add to your existing body of knowledge. We all know that you can put almost anything into a search engine and be thrown back thousands of web pages on that topic. Browse a few and find the material you are looking for. Unless you are writing an opinion piece, you are going to need quite a few facts. Even opinion pieces need facts! Gather content you can talk about and share with others. Make your article more interesting by using some statistics for conviction. People are fascinated with statistics; they add more validity to what you are saying.
Secondly, keep it interesting and enjoyable. While we all love statistics, if we wanted to read a list of them, we would read a national survey, so be creative. Deliver your material in a fun and exciting way. Make it readable. Keep readers involved by asking questions. Demand their attention. In the end, regardless of how great your article is, if it is not appealing to read and offers information of value, no one will know your brilliance. Except maybe you!
Writing an article can seem a daunting task if you’re not a writer. With these tips, you can write an article in no time.
1. Your first objective is to choose a topic that allows you to promote your expertise. You want people to read your article and value your opinion.
2. Make your title distinctive and creative. This will pull in your audience and keep their attention. It will also make your article easier to track in the search engines.
3. Use information from your website, brochures, products, quotes, or case studies where appropriate. Make your information as believable as possible with proof. This further promotes your credibility as an expert in your field.
4. If you’re stuck for content, write a solution that answers a problem. Ask clients what difficulties they have and answer those questions in your article.
5. Make sure to include targeted keywords. Sites will use keywords to help readers find your article. Come up with a list of words you feel readers will type in a search engine if they were looking for your article.
6. Lastly, always include your resource box. You need a link for those who might choose to go back to your website for your free offer or more information about you and your services or products. Your great articles will entice others to follow your link and possibly purchase from you and bring you ongoing profits.
Article writing gets easier with practice and you can find plenty online to serve as a model. But if you still feel you can’t do it, consider hiring a ghostwriter. For a small fee, you can have your amazing article with no work on your part. Happy writing!
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