Does this sound like you?
You’ve been dreaming of creating your first info-product but just can’t seem to find the time!
You’ve been collecting ideas and content from your blogs and articles but still haven’t created that first e-book!
Ideas are coming at you quickly but you can’t type fast enough!
Or maybe you’re spending hours sitting at your computer typing, retyping, making changes, editing … and still you have the final editing and formatting to be done to get out your info-product. You get about 50% finished, and your enthusiasm wanes. And then someone else takes your idea and gets it to market first!!! They take the $$$ that should have gone into your pocket and put it in theirs. How frustrating is that? You know that if only you can finish this product, you’ll be able to take your business to a whole new level! You know that every day you don’t have your info-product on the market is costing you money, causing you frustration, and holding you back.
I’m sure lots of us have felt this way. I know I have and I write info-products for my clients every day! But not for myself! So I keep reading, and listening, and learning, and soon I’ll have all the answers. And as I’m learning, I’m sharing what I’m learning with others.
Well, in August I held an interview where I learned about marketing my business with audio and video. And lots of my listeners learned a lot as well. Last month, I interviewed an expert in building your business with a MasterMind. So this month, I’m continuing with the interview format. On Tuesday, October 20, 2009 at 6 pm PT/9 pm ET, I’ll be interviewing Patsy Bellah of Great Transcriptions on “How to Create an Info-Product in an Afternoon (or Morning!).” Patsy is the author of the ebook “How To Get Your Info-Product To Market With Lightning Speed! Fourteen Surefire Ways To Create Your Own Info-Product In An Afternoon.”
Patsy will discuss a simple A-B-C formula to create information products faster than your competitors, how to avoid the 10 worst time wasters most people suffer when trying to complete any info-product, and how to take your business to the next income level using this method. You’ll also learn how you can apply these ideas to create special reports, press releases, blog posts, and articles. Plus she’ll answer any of your questions. If you want to build an Internet marketing business you need info-products; there’s no way around it!
On this call you’ll learn How You Can Create Your Own Dynamic, Financially Successful Info-Products Faster Than You Ever Dreamed Possible. I’d love to have you join Patsy and me. Just sign up at www.WritersWay.com.
Happy info-products profits,
Andrea Susan Glass
I write my weekly blog posts at the beginning of each month and often think of a theme for the month. Not only does that make my job of writing four posts at one sitting easier, but it gives a cohesiveness to my posts and the reader can learn more in depth content about one topic. For October, I’ll be back to my favorite topic, the heart of my business, my brand, and my reason for being: info-products! I’ve also chosen this theme because my tele-interview this month is about how to create an info-product in an afternoon (or morning!) Post coming up next Sunday!
I recently completed a new report I call “Your Info-Product Success System: Produce + Promote = Profits.” I wanted to distill the basics of creating and marketing info-products for profit. Although I plan to expand this content into a full-fledged ecourse or online course at some point, this report, which is FREE, has some great ideas. Pick up your copy at www.Info-ProductSuccessSystem.com.
What I like to share about info-products is that they make a lot of sense for small business owners and entrepreneurs primarily in the service businesses. Service professionals like coaches, consultants, health care providers, beauticians, estheticians, massage therapists, and anyone who serves people one-on-one, can only work so many hours and serve so many people, thereby limiting their income. But if they can take their knowledge, expertise, experience, and wisdom and transform it into books, ebooks, ecourses, and any other type of info-product, they can reach so many more for so much less work, in so much less time, and for so much more profit!
Wow! You can see I’m really passionate about this. So order my FREE report, read my blog posts, and start producing info-products. I’m always available for any questions about this topic. Contact me at www.WritersWay.com/contact.
Happy info-products profits,
Andrea Susan Glass
How big would you dare to dream if you knew you could count on the support of like-minded individuals on your team? Are you ready to grow your business as well as contribute to the growth of others? It’s time to move beyond where you are and bust through to the next exciting level!
A highly effective MasterMind group is one of the most powerful tools you can have. A well run MasterMind group is essential if you want to succeed in business with faster and better results.
What is a MasterMind? I’m not sure, but I think Napoleon Hill, author of the bestselling classic Think and Grow Rich coined the term to denote a group of people who get together periodically to support each others’ goals. The MasterMind principle comes from the Bible, Matthew 18:20: “For where two or three have gathered together in My name, I am there in their midst.” This is to indicate that the power of two or three is multiplied many times by the power of the group energy.
If you’ve ever done any brainstorming with someone, you can see that by yourself, your thinking is somewhat limited, but when you begin to throw out ideas with another person, so many more ideas evolve from the synergy of your two minds. There’s an exponential factor when 2 X 2 no longer equals 4 but more like 10 or more!
In a business MasterMind group anywhere from 4 to 8 people gather weekly or monthly or somewhere in between either live or over the phone to share what’s going on in their businesses and what kind of support they need. The other members offer feedback, solutions, or resources. The facilitator makes sure everyone gets equal time.
I’ve been in many MasterMind groups and I find them extremely valuable. As a solo entrepreneur I get limited in my thinking. I only know what I know and I don’t know what I don’t know. My MasterMind partners can bring valuable insights and growth to my business beyond my own knowledge.
For that reason I’ll be hosting a live interview on Tuesday, September 29 at 6 pm PT (9 pm ET) with Law of Attraction coach, Cheryl Vallejos on “How to Build Your Business With a MasterMind.” Find out more and sign up at www.WritersWay.com/92909.
Anything that you can do on your own, you can do quicker and more effectively with a MasterMind. If you’d like to find out about a new group starting visit http://www.PrimeLeaders.com/mastermind.
In my next blog, I’ll discuss how to build a stellar team…
Andrea Susan Glass
I wanted to continue with my VA saga, because I want you to know that it’s so important to have support to succeed online. I can see the difference now and before in terms of what I can accomplish. I hadn’t yet reached the level of success in my ghostwriting and copyediting business, because I didn’t always have the time to promote myself. Now with a competent VA, I have her do most of my online marketing.
And I’ve complained here in my blog before that I don’t have the time to write my own info-products because I’m too busy writing them for my clients. But with a competent VA, I have a lot more time to work on my own projects, namely my info-products.
In order to be successful online, I knew I needed a good foundation. To me that was an excellent autoresponder/shopping cart program. I’d procrastinated choosing one like Aweber or Constant Contact because they overwhelmed me technically, and I couldn’t find one that seemed to fill all my needs yet was user-friendly. Now, I not only have a great program, WAHMCart, but a VA who is trained in it and knows the program so well, I don’t need to know it!
Another part of my foundation was having someone with technical ability, who could do website updates, html newsletters, and more. Rather than paying for a costly web designer or other tech person, I have it all in my VA. It took me six months to learn and redesign my website. Staci started updating it the first day she logged in!
So now I have the two primary foundational pieces to start building my Internet business: a great autoresponder/shopping cart program and an awesome VA! The program allows me to collect names, build my list, stay in contact with my list, add affiliate programs, and sell products. Staci, my VA, has given me the greatest gift—my time! She gets the tasks done on time and thinks outside the box. I have her doing all my online marketing and many of my admin chores. I am not a Twitterer, but now I don’t have to be. Facebook overwhelms me, but now Staci can do that for me. And I’m able to do so much more of what I’m good at—writing, editing, and teaching!
For example, I held my first teleclass interview this month and had a total of about three dozen attendees and people who followed up after the class! I could never have done all the PR I did with articles, blogs, press releases, and social media without Staci. And I have another interview lined up for next month. Over the Labor Day holidays I will be primed to get back to writing my e-book that will launch my info-product line.
Build your foundations and you’ll experience your info-product success!
Andrea Susan Glass
I know this is a bit off the topic of info-products, but I’ve found that if you want to be successful with your info-products and the whole Internet marketing business, you absolutely cannot do it all by yourself! I know; I’ve been at it for more years than I’d like to reveal. And it’s not that I didn’t want any support, but I’m so efficient myself (as a ghostwriter and copyeditor I’m very meticulous!) that it’s difficult to find someone up to my standards.
So a few years ago I set out to get some support in the form of a college intern. I thought I’d find someone I didn’t have to pay and would love to learn my business. Well, think again. I did have to pay, though not very much. I hired an English major at a local college and had her write my articles, blogs, and some of my clients’ articles and blogs. They were fairly decent, though I had to clean up most of them. But when I needed her to do research and other stuff online, she was not very experienced at that. Plus her boyfriend needed her, and she had homework….
My next attempt was to hire a Virtual Assistant (VA) who was just getting started. I met her at a networking event and she seemed eager to build her practice. The first week on the job, I got an email from her husband the day a bunch of stuff was due, saying that she broke her thumb. I never heard from her again. I had to hustle to complete the work that was on deadline.
Next, I hired another new VA (hadn’t I learned my lesson yet) who I met at yet another networking event, who was also eager to build her client base. I gave her, with complete trust, ALL the business cards I’d collected over the years that I’d never gotten into a database, but always said I would. I put each into different envelopes with the different categories. A month later, way past my desired timeline, she returned my cards and an Excel spreadsheet with about half the names in the wrong categories and about one quarter of the email addresses (and other data) misspelled. I learned that tragic fact after emails started bouncing back. I kid you not, it took me a year of late nights to get that whole thing cleaned up!
Well, it was a long time before I decided to try again. This time I met a “seasoned” VA at an Internet marketing boot camp. She came highly recommended, so I put her to work right away with a list of chores and timelines. I don’t know if it’s me, but the work never came in on time and was never completed to my satisfaction. She eventually faded away, never responding to my last emails wondering where we were in terms of time left on our contract.
Just as well! I was about finished with the idea of finding someone who could help me and do it right! About a week after I misplaced my last VA, I got an email from the owner of an autoresponder service I’d been considering signing up for that she had trained several VAs in her software. I trusted this woman and liked her program, so I contacted the three VAs and that’s how I found Staci. I’m here to attest to the power of patience, perseverance and sticking to your values. I wanted someone as attentive to details as I am, and I found her in Staci Jansma (www.StaciJansma.com).
I’m over my typical limit on the size of my blog post, so to be continued…
Andrea Susan Glass
Recently I’ve posted my blog to a ton of online blog directories, so I’m bracing myself for an onslaught of new readers. That would be great! It’s so weird writing blogs never knowing if anyone’s going to read them. I mean, I think what I have to say is great stuff, and I would love for others who need this info. to read it too and benefit from it. But it’s a vast world out there in cyberspace and the blogosphere. So how do I attract lots of readers to WritersWayBlog when everyone is sooooooo busy doing and going and reading so much stuff?
I guess it takes time to build up a readership. Blogs are not for everyone, but once you start reading them, you realize it’s a great way to grab some great content quicker than anything else around. Especially if the blog posts are short and to the point—and not meandering like this one is!
What I wanted to share here for new readers is the vision of WritersWayBlog. My blog serves as an extension of my website www.WritersWay.com. It’s more accessible, it’s more updatable, and it’s more current. I like the fact that I can post a new blog in under 15 minutes, but it takes hours for me to do any updates on my website.
So, what WritersWayBlog is about is reaching anyone—individuals, small business owners, entrepreneurs, service professionals, coaches, speakers, and more—who wants to touch more people with their ideas, wisdom, and expertise and to create passive profits. These people have some great experience and expertise to share with others, but as a service provider they can only help one person at a time. However, with a book, e-book, and other info-products, they can literally reach and impact millions.
WritersWayBlog is a source of information and inspiration to help YOU transform your ideas into info-products; to turn your wisdom in words; to turn your information into income! I also delve into the vast world of Internet marketing because writing your book or e-book is only the first step; you must promote it if you want to help people and make money!
Let me know how I can help. Let me know if you have topics you want more information on. Leave comments so I know someone besides me, my cat, and my VA are reading this!
Andrea Susan Glass
I always feel that Internet Marketing feels like a machine with many moving parts. Each one needs the other and one needs to be put in place before the other can do its job.
The main problem, as I’ve encountered it, is where to start. Which part needs to be put into place first? At times I’ve started with an idea and then expanded it– here’s my subject for which I’ll write an e-book. But then I realized before I could write the e-book, I’d need to know who I was writing it for, that is, who was my target market; and what problem did they have that my e-book would be the solution to; and what keywords would my target market use to find my e-book, that is, the solution to their problem? So… writing the e-book was not the first moving part. Doing the research was.
And then I realized I would have to put up a sales page to sell my e-book and I’d need to have a URL, a hosting site, and some software or template to create the sales page. And now most Internet marketers don’t send prospects directly to a sales page but to a squeeze page. So I’d need a URL, hosting site, and software or template for the squeeze page. AND– I’d need an autoresponder program to collect names and e-mail addresses of everyone who signed up on my squeeze page.
So… the first moving part needs to be finding the right autoresponder program. And believe it or not, that’s where I got stuck for several months–finding the right program. I wanted to buy my own software, but the programs I looked at were not compatible with my current website. So I looked at some of the common autoresponders like aweber and getresponse, but I didn’t like the double opt-in feature because I didn’t want to lose half my existing list.
I also needed to find a program that I could use myself in case I didn’t have a virtual assistant, which I do at times, and not at other times. I haven’t yet found a program in which I can insert my e-zine because I don’t know html–yet! And I haven’t had the time to learn it.
So today, I’m still without an autoresponder program. I have an Excel spreadsheet extolling the pros and cons of over a dozen autoresponder, e-mail, and shopping cart programs. And that’s where I’m stuck, and that’s my first moving part.
So, while I figure out which program I will use, I have decided to move forward on another moving part, because I feel this will be sorted out eventually, but in moments where I feel inspired I can start working on my info-product. Although, I’m a little stuck as to how to select the best subject and format–but more on that in the next blog!
I’m taking a fantastic class in Search Engine Optimization (SEO) from David Riklan, the founder of www.SelfGrowth.com, the largest website on self improvement. If you are involved in Internet marketing in any way, you will need to know some SEO. Even if you hire someone to do it, you should understand how it works.
I’m enjoying taking this class with David because my primary target market is the self improvement industry. I love ghostwriting and editing for self improvement or personal development professionals. I’m even developing my own info-products (FINALLY!) for this market.
I was somewhat overwhelmed by all the information David revealed to us in six classes—some of which I already knew but was not implementing or not getting results with. I understand keywords, writing good content, article submission, directory submission, links, PPC, and metatags. We did a lot of visiting sites and searching in Google during the class. I was able to see how many sites linked to mine and how high I was in the search engines. I was amazed to find I came up in the TOP TWO in both Google and Yahoo for “personal development ghostwriting” and “professional development ghostwriting.” Now I just need to see how many people are actually searching for those terms.
One of the main reasons I took this class was to direct more traffic to my website and blog, and then convert visitors to either buyers or to join my list. Also to get ready to direct visitors to my sales page when I finish developing my info-products. But I also took the class because I wanted to learn all the SEO tricks, since most of them involve writing. Now I know the kinds of writing I can do to help people get higher rankings. When I write website content, blogs, articles, and emails, for example, I will now keep in mind all the SEO strategies.
How is your traffic? How is your conversion? Are you using all the SEO techniques that you need to? Keep learning. Internet marketing is an ongoing education.
Andrea Susan Glass
Well, the keywords are in place, and I’m up and running. I found a new autoresponder I will check out this week. Once that’s in place, I feel my site is ready to be announced to the world. Shout it from the virtual rooftops. Send out press releases, articles, and emails.
Sounds simple, yes? Yet, there are details in each step so this all will take a little time. First, write the press releases, then decide where to send them. Okay, a few days, done in between my client work. Next write about 10 articles. Okay, that’s another week at least! Then sign up at a bunch of article directories and submit the articles—and I’ve been told to tweak them for each different directory because Google doesn’t like it if you submit the same article to more than one site. Okay, Google, I’ll play by your rules. Another few weeks!
And then the dreaded e-mails. E-mail marketing is a huge component of any Internet marketing business and whether you write them yourself or hire a ghostwriter to write them, they are your bread and butter. You know what I mean! You probably get a ton of these “friendly” e-mails from everyone whose list you’ve signed up on just because you wanted your freebie! Of course, we all know you can get off these lists any time, but who has the time to unsubscribe? So you keep getting bombarded by e-mails inviting you to this free teleclass, telling you about this great product, or wanting you to sign up for a BIG seminar that will change your life.
Okay, a few more weeks for me to figure out a few months’ worth of e-mails to send out to my list. What I find is best, to avoid procrastination, is do what is easiest and quickest first. That gets the energy flowing. For me, writing a 500-word press release and submitting it to my list of free PR websites is the easiest, so that’s where I’ll start. That will get done this week. I’ll be sure to let you know how it goes.
Andrea Susan Glass, www.WritersWay.com
In my goal to develop my own information products, I’m moving right along in my plan. I originally got waylaid from creating an info-product, because I felt I had to re-write my website. That done, I then found I needed to do a few things before promoting my new site, such as getting a competent autoresponder. And although I’m still working on getting my autoresponder in place, what I’ve come to realize in putting any business together and especially an Internet marketing based business, is that you can’t let one hold up hold you up! So while you may be waiting for your web designer to finish your site, you could be writing articles, setting up your blog, or running around the web making friends (and hopefully business contacts) on Facebook, Twitter, Plurk, or whatever the newest social site is!
I’m still checking out a few autoresponders, waiting for a response from them to check out their customer support, so I need to move on to the next order of business. For me, that is getting my database together so I can send out announcements when my site is ready to go, which will be when my autoresponder is set up. At least that’s all I thought I’d need to do for my site to be “perfect.” That is until one of my colleagues hooked me up with a search engine specialist who checked out my rankings and told me to “get them keywords in there girlfriend!” Which means I need to have 1-2% keyword density on each page.
Darn! You know as a perfectionist writer, I only spent the last 6 months re-writing my website. Now I have to go back and make sure I have keyword density on each page??? Just another delay—no big deal. Hey, I’m a writer, that’s what I do. Only problem is, I’m going to need to set aside a few hours to do—ta da!!—keyword research. In case you find yourself in such a situation, here are some tools I’ve found useful for keyword research: www.GoodKeywords.com, www.freekeywords.wordtracker.com, and https://adwords.google.com/select/KeywordToolExternal.
I’ll let you know how I made out on my keyword research and optimizing my website pages in my next blog. Stay posted…
Andrea Susan Glass, www.WritersWay.com
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