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How do you work with a ghostwriter?
(This Post was posted on Sunday, June 19th, 2011 at 6:13 pm)

In some cases, a ghostwriter may write the whole book, in some cases parts of the book. The ghostwriter may do all the research or some of it. The ghostwriter may work on his/her own or in partnership with the “author”.

How you work with a ghostwriter will be customized to your needs. When I start working with a new author, I send them a questionnaire to get some basic information such as what their book is about, what their motivation for the book is, who their target reader is, and how much information they have gathered for the book.

The answers to these questions will determine how we proceed. If you are a new author and all you have is an idea for a book, we would sit down in person, or over the phone or skype, and discuss the answers to these questions as well as whether or not you want to self publish or seek a publisher. We’d talk about your budget and timeline.

Once we’ve established answers to these questions, we can set up the process and schedule. I like to estimate three to six months to complete a 150-200 page book. It could take less time, it could take more. It’s often up to the author as they usually have a business to run and other activities generally take priority. That is, unless you have a strong motivation to finish your book sooner, say because you’ll be speaking or attending a convention.

We work together by phone to check in regularly as you write a chapter or send me content to write the chapter. Then I send it back to you to review while I move on to the next chapter. Or in some cases, you write all the chapters and send them to me to flesh out or polish up, or I write all the chapters and send them to you to review and add and delete as the case may be.

In most cases working with a ghostwriter is a partnership, so it’s important to have a good working relationship. I’ll talk about how to choose a ghostwriter in the next installment, so stay posted.

Happy Writing!

Andrea


 
Staying on target; staying the course
(This Post was posted on Tuesday, May 24th, 2011 at 6:58 pm)

Let’s say at this point you’re well into writing your book or ebook. You’ve established a sort of rhythm. You get up at 5 am and write until 8 am. You do this five mornings/week. (Or you’re a night owl and write from 10 pm to 1 am)

At this rate you’re putting in around 15 hours/week, which at an average of one hour/page is 15 pages or a typical chapter. If your book has 10 chapters, you’ll be finished writing in 10 weeks. Not too bad!

But what happens when those 15 hours don’t happen? What gets in the way? Lots of things, like…

* Emergencies, both personal and business: a family crisis, or that last minute contract

* Distractions and interruptions: the dog barking outside your office, the phone ringing endlessly

* Unforeseen circumstances: your computer crashes, you run out of paper or ink

* Challenges: writers’ block, you’re stuck, your mind keeps wandering

* Personal issues: your back hurts, your best friend needs your support

* Temptations: you’re invited to a playoff, there’s a party at the office

Okay, I’m sure you know what I’m talking about here. We all get sidetracked, off target, even me. So what are some tips, tricks, tools, & techniques to stay the course and circumvent these inevitable disruptions of your routine?

First, get back in touch with your motivation. Imagine your name on the cover of your book or ebook. I often have clients design a temporary book cover, just to get that image in their mind. Now imagine a long line of people waiting to get a signed copy of your book. Get excited, get into all the feelings of meeting your goal and giving readers an exceptional book that could change their lives.

Second, get support or accountability. I have several accountability partners who hold me to my commitments. I’m happy to serve in this capacity for you as well. Check out my accountability coaching services at www.writersway.com/services.

Third, tell everyone that you’re writing a book and are not to be disturbed during your writing time. Then make that commitment to yourself that you won’t vary your routine (well if you want to add an extra hour or write a little later or earlier, that’s fine). Being accountable to ourselves seems to be more difficult than to others, but it’s worth it.

And lastly, keep your eye on the goal, the finished product, that extraordinary book or ebook with your name on the cover and your invaluable wisdom between the covers. What a remarkable accomplishment! You can do it!

Happy Writing!

Andrea

PS. Happy Memorial Day! With some extra time off from work, this is the perfect opportunity to log in some extra writing hours.


 
Assemble A Team & Resources To Help You Produce & Promote Your Info-Products
(This Post was posted on Thursday, April 15th, 2010 at 10:30 am)

If you think you’re able to produce your first info-product alone, you’re in for a big surprise. You may be talented at certain skills, but you probably don’t have every skill necessary to make this happen. I know I don’t, and I’m pretty much of a lone ranger!  Whether it was money issues or control issues, for much of my career, I’ve been a true solo-preneur! Would you like you to learn from the errors of my ways? I hope so!

For example, if you like to write, are disciplined with your time, and are a good editor, that’s great! But, most of us aren’t good at all of these things, so we need to find a good ghostwriter, copyeditor, and/or writing coach. Even though I’m a great editor, I still have one of my associates edit my work!

Now, if you’re a graphic artist or techno whiz, you’ll be able to add graphics, format your e-book, and upload it to your website. But if you don’t know uploading from downloading, you’ll need to find some good people to fill these needs.

Do you have the promotional skills to write a press release, submit articles, and Tweet? If not, you could use a promo person, social media expert, and/or virtual assistant (VA).

I didn’t mean to overwhelm you with everything you need to do, but it’s got to be done and a team of experts and valuable resources will help. Just about everyone of us needs the time and talent of others to achieve our goals. And once we find the best people and resources, we can use them over and over with each info-product we produce!

If you’re wondering how to find the best team members and resources, it takes some education and experience. I’ve taken loads of teleclasses, webinars, live seminars, etc. for years and had experience both doing it all myself or hiring the wrong people. But that’s what it took to get to where I now have a great team of people and resources.

Shortly, I’ll be releasing a new e-book on Producing Info-Products and I go into this in full detail. But for now, here are a few tips to get you started:

  • Make a list of all the tasks you need to accomplish in producing and promoting your info-product
  • Check off the ones you know you can do
  • Make a list of the tasks you’ll need to outsource
  • Start a list of potential team members and resources

Some examples are: virtual assistant, copyeditor, graphic designer, PDF software, autoresponder program, and a source for images. Start a Word doc called “Resources” and add names and URLs as you do your research, take classes, and ask for referrals.

I’m invested in your success as an infopreneur, so let me know what else I can do to help you reach your goals!

Happy Info-Product Profits,

Andrea Susan Glass
www.WritersWay.com


 
Determine Your Target Market & Niche for Your Info-Product
(This Post was posted on Sunday, March 21st, 2010 at 10:30 am)

I just wanted to remind you that as I’m teaching you, I’m also following my lessons because I’m working on a new e-book. So I get to test out everything and perfect it for you. I’m making this journey along with you! We can keep each other motivated and accountable. Are you up for it?

Now, in following up my previous blog post, I want to walk you through the steps necessary to create a winning info-product. The next step involves several critical decisions: the subject of your product; the specific niche; the ideal target market or buyer; and the type of product you’re going to create. This is an example of what these choices might look like:

  1. Subject matter: General topic – Personal growth
  2. Niche area of subject: Solve a problem – How to listen to inner guidance
  3. Target market: Specific segment of market – Small business owners
  4. Type of product: First product – E-book

Subject: Choose one that has the highest potential for profit—if that’s your top motive. If your motive is to establish yourself as an expert or attract more clients, your subject matter will be in the area of your expertise. If your goal is to attract media attention, you’ll want to choose a subject that’s hot, topical, and popular.

Niche: This is a specific segment of a subject or market. For example, if your market is small business owners, a niche would be home based business owners.

Target market: Those people most likely to purchase your info-products are your ideal customers. Small business owners is a broad target market, and home based business owners is a smaller niche within the broader market.

Product: Whether you start with an e-book or audio file will depend on what you think your ideal buyer will prefer and what you’re willing and able to create. Ultimately you’ll probably want to create a product line including several formats, but it’s important to start with the one you’re most likely to complete so you get a sense of success!

Getting clear on your subject, niche, market, and product are critical to your success as an infopreneur (one who sells info-products). Do you see how all these choices are interconnected? Take the time to work through this process before you proceed to creating your info-product. You’ll be glad you did when you see the results of your efforts in successful sales and satisfied customers.

Keep me posted on your progress and I’ll keep you posted on mine.

Happy Info-Product Profits,



Andrea Susan Glass
www.WritersWay.com


 
What Are Info-Products?
(This Post was posted on Sunday, February 14th, 2010 at 10:30 am)

You’re most likely familiar with the term “info-products” or information products. They include any tangible or intangible form in which you deliver information. Did you know that info-products could be books, e-books, reports, manuals, workbooks, courses, teleclasses, e-zines, articles, blogs, audio files, CDs, videos, and memberships? The tangible ones are books and CDs while intangible (digital) ones are e-books and audio files (MP3).
If you’re just starting out, you can quickly and easily produce simple info-products such as a 20-page report, a 30-minute interview, a 5-page newsletter, or a 40-page e-book. I once turned the transcript of a 90-minute teleclass into an e-book in 8 hours.

The benefit of info-products is that they’re a commodity you can create one time and sell many times, as opposed to your services, if you’re a service provider, which you deliver one-on-one such as coaching or bodywork. In some cases you can leverage your time by offering group coaching, classes, or seminars, yet, most service professionals such as speakers, trainers, consultants, health care providers, lawyers, realtors, financial planners, hair stylists, and others work with one client or customer at a time, thereby trading their time for money.

As an entrepreneur, small business owner, or service provider, you have an area of expertise to share with others. Maybe some people can’t afford your services, or you’re not in a geographically accessible area, or they’re the “do-it-yourself” type. When you transform your ideas into info-products, you can reach and help more people than one at a time. You can be generating cash 24/7 while you sleep, work, play, or take a vacation.

Here’s an example. Let’s say you charge $100/hour for your service, so 40 hours of your time would be $4,000. Let’s say you write an e-book and sell it for $40 and it took you 40 hours to write. You would only have to sell 100 e-books to make the same $4,000. And after that everything else is profit.

Using info-products leverages your time, shares your expertise, creates passive profits, and attracts more people to your service business. When you start moving from selling your services to selling info-products, you transform from an entrepreneur into an infopreneur.

Happy Info-Product Profits,


Andrea Susan Glass
www.WritersWay.com


 
What Are You Committed to This Year?
(This Post was posted on Thursday, January 21st, 2010 at 10:30 am)

Are you among the masses who sit down on January 1 each year and write out your New Year’s resolutions? And then by January 31 abandon them? If so, you’re in the majority. If not, then congratulations!

Would you like 2010 to be different? What would you like to accomplish this year that you didn’t in 2009? How can you do it differently this year—to make lifelong changes, rather than those that last for only a few months? What are you committed to this year?

I find that motivation is what enables me to stick with that resolution until I achieve it. Motivation carries me through the challenges, obstacles, and distractions that will inevitably arise.

Systems are what carry me from my initial motivation to my ultimate goal. See if this system makes sense to you:

1. Tap into the desire and motivation

2. Write out the goal with clarity and set a date for completion

3. Write out the action steps and enter into daily calendar

4. Set up support systems to stay on track and overcome obstacles

5. Plan a celebration

When it comes to writing that info-product you’ve said you were going to write throughout 2009, the system might look like this:

1. I’m excited to share my expertise and experience to help as many people as possible.

2. I will write a 50-page e-book detailing how to adapt a healthier lifestyle by March 30, 2010.

3. I will set aside 3 blocks of 3 hours every week to write; I will research the market to check competitors; I will research online printers.

4. I will hire Andrea to edit my e-book.

5. On April 15, 2010 I will launch my e-book and website.

You can use this process for any New Year’s resolution or goal expanding it as necessary to suit your style. I encourage you to use it and see if your 2010 commitments will become 2010 completions.

I’m here to support you in any way I can. Let me know how I can help. I wish you a Healthy, Productive, and Successful New Year!

Happy Info-Product Profits,

Andrea

Andrea Susan Glass
www.WritersWay.com


 
Seasons Greetings!
(This Post was posted on Sunday, December 20th, 2009 at 10:30 am)

I want to wish all my loyal and new readers a joyous holiday season and healthy new year. Although this time of year tends to be busy for most people, it’s also a good time to start thinking about your plans for the New Year. What info-products will you start working on in January? What info-products do you have that need to be marketed? What info-products need to be revised or updated? What affiliate products do you want to start selling in the New Year? As you move through this joyous season, keep your Internet marketing ideas ever present in your mind and let your New Year marketing strategy start to take shape ready to emerge by the second week in January. I know you’ll be well rested from your time off and ready to take on your Internet marketing business and info-product production and promotion with renewed energy and enthusiasm.

Happy Holidays and Happy Info-Product Profits,

Andrea

Andrea Susan Glass
www.WritersWay.com


 
How Do I Write My Book or E-Book As Quickly As Possible?
(This Post was posted on Sunday, December 6th, 2009 at 10:30 am)

A common issue with new writers is they either don’t have the confidence or know-how to tackle the overwhelming idea of writing a book! They have great ideas and they’re experts at what they do, but they’ve never written a book, and they look at it like some kind of scary monster.

I find writing one of the most liberating feelings I know. To sit down at my computer and let my ideas spill out of my head, through my fingers, and onto the screen is exhilarating. If you follow some simple tips, and schedule the time to do this, your book or ebook could be done in less time than you imagine. You could put your ideas into an audio or video format, talk into a recording device and then have it transcribed, or put your expertise into a tips booklet, anywhere from 12 to 24 pages with your tips two sentences long. These are some of the quickest ways to get your ebook or book done.

The traditional route is to get your idea clear in your head as to why you want to write, what you want to write about, and who your ideal target is. Then create an outline/table of contents which takes the reader from where they are at the start of your book, to where you want them to be at the end. Once you have your outline, it’s just a matter of filling in the blanks with existing content you already have, or sitting down and pouring your knowledge onto the pages. Take your website content and past ezines, articles, and blogs and use that to get started. If you set aside two-hour blocks of time as often as you can, you’ll see your book quickly taking shape.

Just be sure to stay focused and overcome your distractions or challenges. Plan ahead whatever you need—whether it’s an accountability partner or a ghostwriter/editor/coach like myself. I encourage you to create your book or ebook as an info-product for passive profits!

Happy Info-Product Profits,

Andrea

Andrea Susan Glass
www.WritersWay.com


 
What Are You Grateful For This Year?
(This Post was posted on Sunday, November 22nd, 2009 at 10:30 am)

thanksgivingAlthough I love writing about info-products and writing, I also love to write about what’s going on currently during the time of year. At this time of year, I especially love to write about gratitude because I know and understand the power of the attitude of gratitude.

I use this daily because it’s the antidote for complaints and excuses. If I’m complaining that I don’t have enough work, I turn that around to say I’m grateful for the work I do have. If I’m complaining that I don’t want to go for a walk because the weather is cool and cloudy, I just remember to be grateful that it never gets much below 50 degrees in Southern California. If I make an excuse that I don’t have time to exercise, I remind myself to be grateful that I work for myself and my time is my own.

If you’re complaining about the economy, be grateful you have a job. If you’ve lost your job, be grateful you have your health. If your health is suffering, be grateful for your supportive family. There’s ALWAYS someone or something you can find in your life to be grateful for.

Do you see how this works? Gratitude can turn the negative into a positive. And from all my years of reading and study, I’ve learned that a positive grateful attitude is more likely to receive more good things in life than a complaining and blaming one!

You can say your gratitudes every morning when you arise or just before going to bed. You can write them in a gratitude journal and read them every day. Or you can share them with a good friend over the phone or email.

So what do you have to be grateful about? How about your great family members who you don’t often take the time to tell them how much you appreciate them? Or your special friends, colleagues, or employees? What about being grateful for your car, your cat or dog, your house, and your healthy body? Sure you may be 20 lbs overweight, but everything is working.

Gratitude forces you to turn away from what you don’t really want to spend time focusing on and to realize that you really don’t have it all that bad. If you can spare a few minutes, I’d love for you to leave a comment and let everyone know what you’re grateful for this year.

HAVE A HAPPY AND HEALTHY THANKSGIVING HOLIDAY!

Happy info-products profits,
Andrea

Andrea Susan Glass
www.WritersWay.com


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Creating a Tips Booklet as Your First Info-Product
(This Post was posted on Sunday, November 8th, 2009 at 10:30 am)

If you’ve never heard of a tips booklet, you’re missing out on one of the coolest ways to impart information quickly and simply. Any product that shares information, like a book, ebook, ecourse, or CD is an info-product. A tips booklet is generally a 16-page 4” X 9” booklet that has a series of tips listed by number or bullet point for quick reading. Typically, they’re called 101 Ways.. or 77 Tips…, etc. Topics range from organizing and dating to pet care and stress reduction. Just about anything you can write an ebook or book on you can digest into a tips booklet. You can create the booklet in a paper format and mail it to buyers, or you can sell it as a digital file like an e-book. In this format we call it an e-booklet.

On Wednesday, November 18, at 6 pm PT, I’ll be interviewing Lynette Smith of www.GoodWaysToWrite.com on her process of creating her first series of tips booklets. All her booklets will be on the topic of good ways to write personal and professional communications. Her first series of 4 booklets are marriage-themed with titles like “Good Ways to Write a Treasured Letter to Your Groom When You Marry.” There’s also one to the bride, to your parents, and from the parents to the child getting married.

What’s so exciting about tips booklets as an info-product is that you won’t just sell it to consumers one booklet at a time. These info-products are perfect as promotional items or advertising specialties. Just like businesses use pens, calendars, or mugs as give-aways to favorite customers or for promotional purposes, these booklets can be sold in bulk to businesses that need a promotional item. Lynette will discuss this as well as how to create a tips booklet during my interview.

To sign up visit www.WritersWay.com/111809.

Happy Info-Product Profits,

Andrea

Andrea Susan Glass
www.WritersWay.com