Recently I’ve posted my blog to a ton of online blog directories, so I’m bracing myself for an onslaught of new readers. That would be great! It’s so weird writing blogs never knowing if anyone’s going to read them. I mean, I think what I have to say is great stuff, and I would love for others who need this info. to read it too and benefit from it. But it’s a vast world out there in cyberspace and the blogosphere. So how do I attract lots of readers to WritersWayBlog when everyone is sooooooo busy doing and going and reading so much stuff?
I guess it takes time to build up a readership. Blogs are not for everyone, but once you start reading them, you realize it’s a great way to grab some great content quicker than anything else around. Especially if the blog posts are short and to the point—and not meandering like this one is!
What I wanted to share here for new readers is the vision of WritersWayBlog. My blog serves as an extension of my website www.WritersWay.com. It’s more accessible, it’s more updatable, and it’s more current. I like the fact that I can post a new blog in under 15 minutes, but it takes hours for me to do any updates on my website.
So, what WritersWayBlog is about is reaching anyone—individuals, small business owners, entrepreneurs, service professionals, coaches, speakers, and more—who wants to touch more people with their ideas, wisdom, and expertise and to create passive profits. These people have some great experience and expertise to share with others, but as a service provider they can only help one person at a time. However, with a book, e-book, and other info-products, they can literally reach and impact millions.
WritersWayBlog is a source of information and inspiration to help YOU transform your ideas into info-products; to turn your wisdom in words; to turn your information into income! I also delve into the vast world of Internet marketing because writing your book or e-book is only the first step; you must promote it if you want to help people and make money!
Let me know how I can help. Let me know if you have topics you want more information on. Leave comments so I know someone besides me, my cat, and my VA are reading this!
Andrea Susan Glass
Well, the keywords are in place, and I’m up and running. I found a new autoresponder I will check out this week. Once that’s in place, I feel my site is ready to be announced to the world. Shout it from the virtual rooftops. Send out press releases, articles, and emails.
Sounds simple, yes? Yet, there are details in each step so this all will take a little time. First, write the press releases, then decide where to send them. Okay, a few days, done in between my client work. Next write about 10 articles. Okay, that’s another week at least! Then sign up at a bunch of article directories and submit the articles—and I’ve been told to tweak them for each different directory because Google doesn’t like it if you submit the same article to more than one site. Okay, Google, I’ll play by your rules. Another few weeks!
And then the dreaded e-mails. E-mail marketing is a huge component of any Internet marketing business and whether you write them yourself or hire a ghostwriter to write them, they are your bread and butter. You know what I mean! You probably get a ton of these “friendly” e-mails from everyone whose list you’ve signed up on just because you wanted your freebie! Of course, we all know you can get off these lists any time, but who has the time to unsubscribe? So you keep getting bombarded by e-mails inviting you to this free teleclass, telling you about this great product, or wanting you to sign up for a BIG seminar that will change your life.
Okay, a few more weeks for me to figure out a few months’ worth of e-mails to send out to my list. What I find is best, to avoid procrastination, is do what is easiest and quickest first. That gets the energy flowing. For me, writing a 500-word press release and submitting it to my list of free PR websites is the easiest, so that’s where I’ll start. That will get done this week. I’ll be sure to let you know how it goes.
Andrea Susan Glass, www.WritersWay.com
Social networking has taken a whole new turn for business users. Traditionally, sites like Facebook and Myspace were simply social. They are a great place to meet new friends and reconnect with old ones. However, many have realized the possibilities of these sites for business expansion.
Have you ever attended a networking event? It may be difficult to get together a significant amount of people and then have to meet each one, pass out your card, and then they remember to call back or keep in contact. Well, with sites like these social networking ones, there are literally billions of people at your fingertips!
It definitely takes effort, but the payoff can be well worth it. The sites are free, so that is one obstacle covered. You need to take a proactive approach to these sites. Go out to any and every profile and introduce yourself. Yes, you can limit your searches to those who you feel would best suit your clientele, but this may only limit you. It never hurts to have too many friends and you never know who will want to employ your services.
You can post bulletins to all your friends at one time. These posts will appear on each of their home pages. This is FREE advertising at its finest! You can reach an endless amount of people at one time, as many times as you chose.
If you want a more guided path to these sites, there are forums for almost every topic under the sun. You can go to the forums, select any topic you wish, join, and start posting your thoughts and ads immediately.
This is a bandwagon we should all jump on. Leave your comments and tell us whether or not you find social networking sites to be beneficial for your business.
While we have been discussing articles and the rewards they can create for your business, there is another great tool you and I are both using at this current moment– blogs! Blogs, originally called “web logs” are forums for your thoughts, both personal and professional. They allow you to keep in constant communication with your readers, whether just for fun or for business purposes.
Blogs are a great tool for promoting your business, because in most cases they are free, easy to use, and are popular with search engines. You can sign up on sites like WordPress and have your very own blog in minutes. The possibilities are endless in regard to what you can write about, because you are the author and publisher. In your very own blog you can offer information, advice, opinion, news, education, inspiration–whatever makes sense for your purposes.
Blogs allow you to attract new business as article marketing does, because with both you can lead readers back to your website. Back at your site, you want to entice people to sign your mailing list and leave their email address so you can continue to stay in contact with them. You can also sell products off your blog–your own or your affiliates’ products. Although you might sell these products on your website, you can get extra exposure for those money-making products on your blog as well!
One of the best aspects of blogging is that your personality can shine through. In your posts, you can show your humor and your style, and it allows readers to get to know you. The more people know and feel comfortable with you, the more people they will want to do business with you.
Start your own blog and turn leads into profitable business. For more great information on writing your way to business success, go to www.WritersWay.com.
If you read the last post, you know where to submit your articles. Now it’s time to find out how! Submission can be time-consuming. All sites require different information and have different features. Here are some helpful tips to remember when submitting your articles:
1. Sign up! Many sites require you to register for their directories to keep better management of the articles you submit. On many sites you can go back at any time and edit a previous submisssion, while others offer one chance to get it right. The article directories we have been suggesting are all free to submit. Keep your login information in a safe place so you have it handy to save time every time you submit.
2. Choose your keywords! Most sites ask you to fill in a few keywords for your article. DO NOT leave this blank! These words will be what people will submit in a search to find your article. You want to be sure your article is found and read! Use keywords that identify your expertise and niche subject area.
3. Spice up your title! Now is your last chance to evaluate your title. Make sure your title is creative and reflective of what your article is about. No reader will want to chose your article if the title seems boring. This usually foretells an the article that probably lacks excitement as well. Refer back to our previous post “Titles That Tantalize the Mind!” for more detailed tips to a perfect title.
4. Read the guidelines! Many people seem to overlook the guidelines, assuming that their article meets the requirements. WRONG! Some sites may only take a plain text format, or will not allow html codes. These same sites may not offer previews of your article as well, so you will not know what the finished product looks like until it is too late. Make sure you look over the submission guidelines for each site so you can make the necessary adjustments before you click “Submit.”
Check out the previous blogs for some sites to submit to if you’re still unsure of where to start. Remember to track what you are submitting where. Choose keywords to get your article read, and don’t forget to spice up your titles! Happy reading! Happy traffic!
Now that you have an awesome and compelling article, what do you do with it? Well, after a considerable amount of adoration, which it deserves, you need to submit it. The question is now where to submit it. There are a plethora of resources online for you to use when submitting your article, but here are 3 great options for you to consider.
1. Post it on your website. Where better to place your work than on your website? Just more great material for readers to discover when browsing your site and more content for the hunger search engine spiders.
2. Use it in an ezine. Use those weekly or monthly letters you send out to your clients to post your article as a main piece. Or offer it to others who send out informative ezines and don’t have time to write their own articles. Check ezine directories for listings or keep a list of ezines you get that fit your target audience.
3. Submit your article to article directories. There are a ton of free sites where you can submit an original piece for others to read and even use, with your credit, of course. Here are five sites to submit your article:
Use these options and get your article out there so others can read, enjoy, and help build your business!
Now that we have covered how to write a great article, we are not quite through! The next step is getting people to respond. How do we do this you ask? We can pull in the readers by making your resource box one that viewers can’t refuse. Your resource box needs to turn potential customers into actual clients.
Your resource box is the last item that readers are left with in your article. After reading your great and compelling article, this is the point for you to seal the deal. Your resource box needs to contain basic information about yourself that gives the reader a sense that you are a trusted source and someone of accreditation. Include information on major projects you may have completed and may be known for. Include what your area of expertise is and your titles, as well as how long you have been involved with that area if it is a substantial amount of time. Do you have a PhD in Molecular Science? Here is where to place that information if your article is related to that field. This gives readers the assurance that they should be listening to you.
Furthermore, in the resource box is where you would include your website and free offer. Maybe you offer a free eBook or gift. By including this here, viewers can select your link, which redirects them to your website, and they can input their information for you to keep on your mailing list. Also, now readers have the chance to browse through your website and possibly be enticed to purchase other items or services you may be offering.
Your resource box is a great tool to let readers know who you are and what you can offer them. Spend as much time here as you would on your article to ensure you are making the most of your time and energy.
A powerful and effective form of online marketing is article writing. Articles position you as the expert in your field and offer your advice in a quick, easily digestible format. The power in writing articles is the publicity you get when you submit your articles to multiple websites that create links back to your website. Millions of people want the information you are providing and will read your article every day. That means thousands will link back to your website. This can lead to hundreds who will view and perhaps purchase your services and products. And that is the goal of article marketing: getting people back to your website so they can sign up for your free offering, get on your mailing list, and view your services and products to eventually create more profit for you. With all your links on the many free article distribution sites, your search engine ratings soar, which can only mean more people finding your site. Writing articles comes at no cost to you, so consider it free advertising.
Can’t write your own articles? Hire a ghostwriter to do it for you for minimal cost. Visit www.WritersWay.com for a great article writing and marketing package to promote your business. Article marketing is a great way to market your business and establish yourself as a trusted expert in your field. Imagine seeing your byline on articles distributed all across the Internet and tons of people reading what you have to say! Remember, if they are not reading your artcle, they are reading someone else’s. Get started now by contacting www.WritersWay.com for your easy route to online success and profits!
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