Category : distribution
Should I Write A Book Or Ebook Or Both?
(This Post was posted on Monday, January 24th, 2011 at 7:55 am)

When I start working with a client who wants to write a book, we generally start off with the idea of writing a book rather than an ebook. For years, that’s been the norm; you want to write a book, you write a paperback or hard cover book.

Well, it’s not the norm any more. Since sales of ebooks have overtaken hard copy books at Amazon, I have suggested we rethink our strategy. And here’s the reason: it costs nothing to produce an ebook in terms of production and distribution costs. The only costs you may have, which you’d also have for a hard copy book, would be for the services of someone like me if you used a ghostwriter or copyeditor, someone to design the interior and cover for your book, and someone to upload it to your website and set up your shopping cart. And you may be able to do all that on your own and basically have zero costs to produce an ebook.

With a hard copy book you need to have it professionally formatted and a cover designed, then get it printed, and then have it distributed. The costs on these services varies but it will always cost you more to produce a hard copy book than an ebook.

So what I’ve been doing with most of my clients is producing the ebook first, because it’s a no-brainer. Write and design it in Word, save it as a PDF, upload it to your website—and you’re in business. Then you can send it to Amazon to get into the Kindle program.

I suggest that my clients get some feedback from buyers of their ebook, so if they want to make any additions or corrections, they can do that before they print the book. They can also experiment with some marketing strategies, so when they do print their book and they want to recoup the printing costs, they’ll have some marketing success under their belt.

Make sense? Feel free to share your comments, questions, and experience on this topic.

Happy Writing!

Andrea

Andrea Susan Glass
www.WritersWay.com


 
Assemble A Team & Resources To Help You Produce & Promote Your Info-Products
(This Post was posted on Thursday, April 15th, 2010 at 10:30 am)

If you think you’re able to produce your first info-product alone, you’re in for a big surprise. You may be talented at certain skills, but you probably don’t have every skill necessary to make this happen. I know I don’t, and I’m pretty much of a lone ranger!  Whether it was money issues or control issues, for much of my career, I’ve been a true solo-preneur! Would you like you to learn from the errors of my ways? I hope so!

For example, if you like to write, are disciplined with your time, and are a good editor, that’s great! But, most of us aren’t good at all of these things, so we need to find a good ghostwriter, copyeditor, and/or writing coach. Even though I’m a great editor, I still have one of my associates edit my work!

Now, if you’re a graphic artist or techno whiz, you’ll be able to add graphics, format your e-book, and upload it to your website. But if you don’t know uploading from downloading, you’ll need to find some good people to fill these needs.

Do you have the promotional skills to write a press release, submit articles, and Tweet? If not, you could use a promo person, social media expert, and/or virtual assistant (VA).

I didn’t mean to overwhelm you with everything you need to do, but it’s got to be done and a team of experts and valuable resources will help. Just about everyone of us needs the time and talent of others to achieve our goals. And once we find the best people and resources, we can use them over and over with each info-product we produce!

If you’re wondering how to find the best team members and resources, it takes some education and experience. I’ve taken loads of teleclasses, webinars, live seminars, etc. for years and had experience both doing it all myself or hiring the wrong people. But that’s what it took to get to where I now have a great team of people and resources.

Shortly, I’ll be releasing a new e-book on Producing Info-Products and I go into this in full detail. But for now, here are a few tips to get you started:

  • Make a list of all the tasks you need to accomplish in producing and promoting your info-product
  • Check off the ones you know you can do
  • Make a list of the tasks you’ll need to outsource
  • Start a list of potential team members and resources

Some examples are: virtual assistant, copyeditor, graphic designer, PDF software, autoresponder program, and a source for images. Start a Word doc called “Resources” and add names and URLs as you do your research, take classes, and ask for referrals.

I’m invested in your success as an infopreneur, so let me know what else I can do to help you reach your goals!

Happy Info-Product Profits,

Andrea Susan Glass
www.WritersWay.com


 
Determine Your Target Market & Niche for Your Info-Product
(This Post was posted on Sunday, March 21st, 2010 at 10:30 am)

I just wanted to remind you that as I’m teaching you, I’m also following my lessons because I’m working on a new e-book. So I get to test out everything and perfect it for you. I’m making this journey along with you! We can keep each other motivated and accountable. Are you up for it?

Now, in following up my previous blog post, I want to walk you through the steps necessary to create a winning info-product. The next step involves several critical decisions: the subject of your product; the specific niche; the ideal target market or buyer; and the type of product you’re going to create. This is an example of what these choices might look like:

  1. Subject matter: General topic – Personal growth
  2. Niche area of subject: Solve a problem – How to listen to inner guidance
  3. Target market: Specific segment of market – Small business owners
  4. Type of product: First product – E-book

Subject: Choose one that has the highest potential for profit—if that’s your top motive. If your motive is to establish yourself as an expert or attract more clients, your subject matter will be in the area of your expertise. If your goal is to attract media attention, you’ll want to choose a subject that’s hot, topical, and popular.

Niche: This is a specific segment of a subject or market. For example, if your market is small business owners, a niche would be home based business owners.

Target market: Those people most likely to purchase your info-products are your ideal customers. Small business owners is a broad target market, and home based business owners is a smaller niche within the broader market.

Product: Whether you start with an e-book or audio file will depend on what you think your ideal buyer will prefer and what you’re willing and able to create. Ultimately you’ll probably want to create a product line including several formats, but it’s important to start with the one you’re most likely to complete so you get a sense of success!

Getting clear on your subject, niche, market, and product are critical to your success as an infopreneur (one who sells info-products). Do you see how all these choices are interconnected? Take the time to work through this process before you proceed to creating your info-product. You’ll be glad you did when you see the results of your efforts in successful sales and satisfied customers.

Keep me posted on your progress and I’ll keep you posted on mine.

Happy Info-Product Profits,



Andrea Susan Glass
www.WritersWay.com


 
What Are Info-Products?
(This Post was posted on Sunday, February 14th, 2010 at 10:30 am)

You’re most likely familiar with the term “info-products” or information products. They include any tangible or intangible form in which you deliver information. Did you know that info-products could be books, e-books, reports, manuals, workbooks, courses, teleclasses, e-zines, articles, blogs, audio files, CDs, videos, and memberships? The tangible ones are books and CDs while intangible (digital) ones are e-books and audio files (MP3).
If you’re just starting out, you can quickly and easily produce simple info-products such as a 20-page report, a 30-minute interview, a 5-page newsletter, or a 40-page e-book. I once turned the transcript of a 90-minute teleclass into an e-book in 8 hours.

The benefit of info-products is that they’re a commodity you can create one time and sell many times, as opposed to your services, if you’re a service provider, which you deliver one-on-one such as coaching or bodywork. In some cases you can leverage your time by offering group coaching, classes, or seminars, yet, most service professionals such as speakers, trainers, consultants, health care providers, lawyers, realtors, financial planners, hair stylists, and others work with one client or customer at a time, thereby trading their time for money.

As an entrepreneur, small business owner, or service provider, you have an area of expertise to share with others. Maybe some people can’t afford your services, or you’re not in a geographically accessible area, or they’re the “do-it-yourself” type. When you transform your ideas into info-products, you can reach and help more people than one at a time. You can be generating cash 24/7 while you sleep, work, play, or take a vacation.

Here’s an example. Let’s say you charge $100/hour for your service, so 40 hours of your time would be $4,000. Let’s say you write an e-book and sell it for $40 and it took you 40 hours to write. You would only have to sell 100 e-books to make the same $4,000. And after that everything else is profit.

Using info-products leverages your time, shares your expertise, creates passive profits, and attracts more people to your service business. When you start moving from selling your services to selling info-products, you transform from an entrepreneur into an infopreneur.

Happy Info-Product Profits,


Andrea Susan Glass
www.WritersWay.com


 
What Are You Committed to This Year?
(This Post was posted on Thursday, January 21st, 2010 at 10:30 am)

Are you among the masses who sit down on January 1 each year and write out your New Year’s resolutions? And then by January 31 abandon them? If so, you’re in the majority. If not, then congratulations!

Would you like 2010 to be different? What would you like to accomplish this year that you didn’t in 2009? How can you do it differently this year—to make lifelong changes, rather than those that last for only a few months? What are you committed to this year?

I find that motivation is what enables me to stick with that resolution until I achieve it. Motivation carries me through the challenges, obstacles, and distractions that will inevitably arise.

Systems are what carry me from my initial motivation to my ultimate goal. See if this system makes sense to you:

1. Tap into the desire and motivation

2. Write out the goal with clarity and set a date for completion

3. Write out the action steps and enter into daily calendar

4. Set up support systems to stay on track and overcome obstacles

5. Plan a celebration

When it comes to writing that info-product you’ve said you were going to write throughout 2009, the system might look like this:

1. I’m excited to share my expertise and experience to help as many people as possible.

2. I will write a 50-page e-book detailing how to adapt a healthier lifestyle by March 30, 2010.

3. I will set aside 3 blocks of 3 hours every week to write; I will research the market to check competitors; I will research online printers.

4. I will hire Andrea to edit my e-book.

5. On April 15, 2010 I will launch my e-book and website.

You can use this process for any New Year’s resolution or goal expanding it as necessary to suit your style. I encourage you to use it and see if your 2010 commitments will become 2010 completions.

I’m here to support you in any way I can. Let me know how I can help. I wish you a Healthy, Productive, and Successful New Year!

Happy Info-Product Profits,

Andrea

Andrea Susan Glass
www.WritersWay.com


 
What Are You Grateful For This Year?
(This Post was posted on Sunday, November 22nd, 2009 at 10:30 am)

thanksgivingAlthough I love writing about info-products and writing, I also love to write about what’s going on currently during the time of year. At this time of year, I especially love to write about gratitude because I know and understand the power of the attitude of gratitude.

I use this daily because it’s the antidote for complaints and excuses. If I’m complaining that I don’t have enough work, I turn that around to say I’m grateful for the work I do have. If I’m complaining that I don’t want to go for a walk because the weather is cool and cloudy, I just remember to be grateful that it never gets much below 50 degrees in Southern California. If I make an excuse that I don’t have time to exercise, I remind myself to be grateful that I work for myself and my time is my own.

If you’re complaining about the economy, be grateful you have a job. If you’ve lost your job, be grateful you have your health. If your health is suffering, be grateful for your supportive family. There’s ALWAYS someone or something you can find in your life to be grateful for.

Do you see how this works? Gratitude can turn the negative into a positive. And from all my years of reading and study, I’ve learned that a positive grateful attitude is more likely to receive more good things in life than a complaining and blaming one!

You can say your gratitudes every morning when you arise or just before going to bed. You can write them in a gratitude journal and read them every day. Or you can share them with a good friend over the phone or email.

So what do you have to be grateful about? How about your great family members who you don’t often take the time to tell them how much you appreciate them? Or your special friends, colleagues, or employees? What about being grateful for your car, your cat or dog, your house, and your healthy body? Sure you may be 20 lbs overweight, but everything is working.

Gratitude forces you to turn away from what you don’t really want to spend time focusing on and to realize that you really don’t have it all that bad. If you can spare a few minutes, I’d love for you to leave a comment and let everyone know what you’re grateful for this year.

HAVE A HAPPY AND HEALTHY THANKSGIVING HOLIDAY!

Happy info-products profits,
Andrea

Andrea Susan Glass
www.WritersWay.com


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Power of the Business MasterMind
(This Post was posted on Sunday, September 20th, 2009 at 10:30 am)

How big would you dare to dream if you knew you could count on the support of like-minded individuals on your team? Are you ready to grow your business as well as contribute to the growth of others? It’s time to move beyond where you are and bust through to the next exciting level!

A highly effective MasterMind group is one of the most powerful tools you can have. A well run MasterMind group is essential if you want to succeed in business with faster and better results.

What is a MasterMind? I’m not sure, but I think Napoleon Hill, author of the bestselling classic Think and Grow Rich coined the term to denote a group of people who get together periodically to support each others’ goals. The MasterMind principle comes from the Bible, Matthew 18:20: “For where two or three have gathered together in My name, I am there in their midst.” This is to indicate that the power of two or three is multiplied many times by the power of the group energy.

If you’ve ever done any brainstorming with someone, you can see that by yourself, your thinking is somewhat limited, but when you begin to throw out ideas with another person, so many more ideas evolve from the synergy of your two minds. There’s an exponential factor when 2 X 2 no longer equals 4 but more like 10 or more!

In a business MasterMind group anywhere from 4 to 8 people gather weekly or monthly or somewhere in between either live or over the phone to share what’s going on in their businesses and what kind of support they need. The other members offer feedback, solutions, or resources. The facilitator makes sure everyone gets equal time.

I’ve been in many MasterMind groups and I find them extremely valuable. As a solo entrepreneur I get limited in my thinking. I only know what I know and I don’t know what I don’t know. My MasterMind partners can bring valuable insights and growth to my business beyond my own knowledge.

For that reason I’ll be hosting a live interview on Tuesday, September 29 at 6 pm PT (9 pm ET) with Law of Attraction coach, Cheryl Vallejos on “How to Build Your Business With a MasterMind.” Find out more and sign up at www.WritersWay.com/92909.

Anything that you can do on your own, you can do quicker and more effectively with a MasterMind. If you’d like to find out about a new group starting visit http://www.PrimeLeaders.com/mastermind.

In my next blog, I’ll discuss how to build a stellar team…

Happy info-products,
Andrea

Andrea Susan Glass
www.WritersWay.com


 
Turn What You Know Into Dough
(This Post was posted on Sunday, September 6th, 2009 at 12:34 pm)

I’m not always a big fan of these virtual book campaigns to get authors to #1 on the Amazon bestseller list for one day! But sometimes I am!

What it looks like is the author gathers a bunch of friends, associates, or complete strangers to send a specific email to their lists in exchange for the author listing this “partner” as a bonus offer if someone buys the book.

Here’s how it works: THE AUTHOR – writes and publishes the book, creates a promotional e-mail, finds joint venture partners, and puts up a web page with the book offer plus the bonuses. I’ve seen these anywhere from 10 to 50 bonuses. Not always, but many times, this strategy will catapult the book to the top of the online bestseller lists for a short time.

THE JOINT VENTURE PARTNER – creates a bonus item for the campaign, usually a downloadable MP3 or report, then sends the pre-written e-mail to their list on designated days, either one day or several days. In order to get the bonus item, the book buyer has to opt in and provide an e-mail address, so the JV partner may add a bunch of names to their list. Being on this end has added more than 100 names to my list.

THE BOOK BUYER – buys the book at Amazon, then takes the transaction code and enters it on the author’s website where the book is listed for sale. Then you’re taken to a page with all the bonus items. You can claim them by signing up to be on their mailing list. One problem I’ve found being on this end is that I never have time to claim, read, or listen to all the bonuses, plus those that I’ve claimed put me on their list and now I get way more e-mails per day than I can handle.

Since I had a good response the last time I took part in one of these, I’m involved again with the same author. Loral Langemeier takes the confusion out of financial and investing matters and makes everything crystal clear. I’ve read all her past books and am looking forward to this one.

Put More Cash in Your Pocket is a no nonsense guide to turn what you know into dough! Loral says, “You don’t have fixed potential, why accept fixed income?” By following Loral’s simple and straightforward approach, you’ll put more cash—$1,000 or more a month—into your pocket in no time. Loral has helped thousands of people make extra cash fast, people from all different backgrounds, in a variety of situations, all over the world. People just like you!

If you’re interested in knowing more about Loral’s book visit www.LiveOutLoud.com. If you want to know more about these virtual book campaigns, leave a comment, and I’ll get back to you! I wonder if this would work for e-books. Hmmmmmmmmm…..

Happy info-products,
Andrea

Andrea Susan Glass
www.WritersWay.com


 
Working Smart with a Smart VA
(This Post was posted on Sunday, August 30th, 2009 at 10:30 am)

 

I wanted to continue with my VA saga, because I want you to know that it’s so important to have support to succeed online. I can see the difference now and before in terms of what I can accomplish. I hadn’t yet reached the level of success in my ghostwriting and copyediting business, because I didn’t always have the time to promote myself. Now with a competent VA, I have her do most of my online marketing.

 And I’ve complained here in my blog before that I don’t have the time to write my own info-products because I’m too busy writing them for my clients. But with a competent VA, I have a lot more time to work on my own projects, namely my info-products.

 In order to be successful online, I knew I needed a good foundation. To me that was an excellent autoresponder/shopping cart program. I’d procrastinated choosing one like Aweber or Constant Contact because they overwhelmed me technically, and I couldn’t find one that seemed to fill all my needs yet was user-friendly. Now, I not only have a great program, WAHMCart, but a VA who is trained in it and knows the program so well, I don’t need to know it!

 Another part of my foundation was having someone with technical ability, who could do website updates, html newsletters, and more. Rather than paying for a costly web designer or other tech person, I have it all in my VA. It took me six months to learn and redesign my website. Staci started updating it the first day she logged in!

 So now I have the two primary foundational pieces to start building my Internet business: a great autoresponder/shopping cart program and an awesome VA! The program allows me to collect names, build my list, stay in contact with my list, add affiliate programs, and sell products. Staci, my VA, has given me the greatest gift—my time! She gets the tasks done on time and thinks outside the box. I have her doing all my online marketing and many of my admin chores. I am not a Twitterer, but now I don’t have to be. Facebook overwhelms me, but now Staci can do that for me. And I’m able to do so much more of what I’m good at—writing, editing, and teaching!

For example, I held my first teleclass interview this month and had a total of about three dozen attendees and people who followed up after the class! I could never have done all the PR I did with articles, blogs, press releases, and social media without Staci. And I have another interview lined up for next month. Over the Labor Day holidays I will be primed to get back to writing my e-book that will launch my info-product line.

Build your foundations and you’ll experience your info-product success!

Happy info-products,
Andrea

Andrea Susan Glass
www.WritersWay.com


 
There’s the Wrong VA and the Right VA—and a world of difference in between
(This Post was posted on Sunday, August 23rd, 2009 at 10:00 am)

I know this is a bit off the topic of info-products, but I’ve found that if you want to be successful with your info-products and the whole Internet marketing business, you absolutely cannot do it all by yourself! I know; I’ve been at it for more years than I’d like to reveal. And it’s not that I didn’t want any support, but I’m so efficient myself (as a ghostwriter and copyeditor I’m very meticulous!) that it’s difficult to find someone up to my standards.

So a few years ago I set out to get some support in the form of a college intern. I thought I’d find someone I didn’t have to pay and would love to learn my business. Well, think again. I did have to pay, though not very much. I hired an English major at a local college and had her write my articles, blogs, and some of my clients’ articles and blogs. They were fairly decent, though I had to clean up most of them. But when I needed her to do research and other stuff online, she was not very experienced at that. Plus her boyfriend needed her, and she had homework….

My next attempt was to hire a Virtual Assistant (VA) who was just getting started. I met her at a networking event and she seemed eager to build her practice. The first week on the job, I got an email from her husband the day a bunch of stuff was due, saying that she broke her thumb. I never heard from her again. I had to hustle to complete the work that was on deadline.

Next, I hired another new VA (hadn’t I learned my lesson yet) who I met at yet another networking event, who was also eager to build her client base. I gave her, with complete trust, ALL the business cards I’d collected over the years that I’d never gotten into a database, but always said I would. I put each into different envelopes with the different categories. A month later, way past my desired timeline, she returned my cards and an Excel spreadsheet with about half the names in the wrong categories and about one quarter of the email addresses (and other data) misspelled. I learned that tragic fact after emails started bouncing back. I kid you not, it took me a year of late nights to get that whole thing cleaned up!

Well, it was a long time before I decided to try again. This time I met a “seasoned” VA at an Internet marketing boot camp. She came highly recommended, so I put her to work right away with a list of chores and timelines. I don’t know if it’s me, but the work never came in on time and was never completed to my satisfaction. She eventually faded away, never responding to my last emails wondering where we were in terms of time left on our contract.

Just as well! I was about finished with the idea of finding someone who could help me and do it right! About a week after I misplaced my last VA, I got an email from the owner of an autoresponder service I’d been considering signing up for that she had trained several VAs in her software. I trusted this woman and liked her program, so I contacted the three VAs and that’s how I found Staci. I’m here to attest to the power of patience, perseverance and sticking to your values. I wanted someone as attentive to details as I am, and I found her in Staci Jansma (www.StaciJansma.com).

I’m over my typical limit on the size of my blog post, so to be continued…

Happy info-products,
Andrea

Andrea Susan Glass
www.WritersWay.com