Category : blogs
What Are Info-Products?
(This Post was posted on Sunday, February 14th, 2010 at 10:30 am)

You’re most likely familiar with the term “info-products” or information products. They include any tangible or intangible form in which you deliver information. Did you know that info-products could be books, e-books, reports, manuals, workbooks, courses, teleclasses, e-zines, articles, blogs, audio files, CDs, videos, and memberships? The tangible ones are books and CDs while intangible (digital) ones are e-books and audio files (MP3).
If you’re just starting out, you can quickly and easily produce simple info-products such as a 20-page report, a 30-minute interview, a 5-page newsletter, or a 40-page e-book. I once turned the transcript of a 90-minute teleclass into an e-book in 8 hours.

The benefit of info-products is that they’re a commodity you can create one time and sell many times, as opposed to your services, if you’re a service provider, which you deliver one-on-one such as coaching or bodywork. In some cases you can leverage your time by offering group coaching, classes, or seminars, yet, most service professionals such as speakers, trainers, consultants, health care providers, lawyers, realtors, financial planners, hair stylists, and others work with one client or customer at a time, thereby trading their time for money.

As an entrepreneur, small business owner, or service provider, you have an area of expertise to share with others. Maybe some people can’t afford your services, or you’re not in a geographically accessible area, or they’re the “do-it-yourself” type. When you transform your ideas into info-products, you can reach and help more people than one at a time. You can be generating cash 24/7 while you sleep, work, play, or take a vacation.

Here’s an example. Let’s say you charge $100/hour for your service, so 40 hours of your time would be $4,000. Let’s say you write an e-book and sell it for $40 and it took you 40 hours to write. You would only have to sell 100 e-books to make the same $4,000. And after that everything else is profit.

Using info-products leverages your time, shares your expertise, creates passive profits, and attracts more people to your service business. When you start moving from selling your services to selling info-products, you transform from an entrepreneur into an infopreneur.

Happy Info-Product Profits,


Andrea Susan Glass
www.WritersWay.com


 
What Are You Committed to This Year?
(This Post was posted on Thursday, January 21st, 2010 at 10:30 am)

Are you among the masses who sit down on January 1 each year and write out your New Year’s resolutions? And then by January 31 abandon them? If so, you’re in the majority. If not, then congratulations!

Would you like 2010 to be different? What would you like to accomplish this year that you didn’t in 2009? How can you do it differently this year—to make lifelong changes, rather than those that last for only a few months? What are you committed to this year?

I find that motivation is what enables me to stick with that resolution until I achieve it. Motivation carries me through the challenges, obstacles, and distractions that will inevitably arise.

Systems are what carry me from my initial motivation to my ultimate goal. See if this system makes sense to you:

1. Tap into the desire and motivation

2. Write out the goal with clarity and set a date for completion

3. Write out the action steps and enter into daily calendar

4. Set up support systems to stay on track and overcome obstacles

5. Plan a celebration

When it comes to writing that info-product you’ve said you were going to write throughout 2009, the system might look like this:

1. I’m excited to share my expertise and experience to help as many people as possible.

2. I will write a 50-page e-book detailing how to adapt a healthier lifestyle by March 30, 2010.

3. I will set aside 3 blocks of 3 hours every week to write; I will research the market to check competitors; I will research online printers.

4. I will hire Andrea to edit my e-book.

5. On April 15, 2010 I will launch my e-book and website.

You can use this process for any New Year’s resolution or goal expanding it as necessary to suit your style. I encourage you to use it and see if your 2010 commitments will become 2010 completions.

I’m here to support you in any way I can. Let me know how I can help. I wish you a Healthy, Productive, and Successful New Year!

Happy Info-Product Profits,

Andrea

Andrea Susan Glass
www.WritersWay.com


 
Seasons Greetings!
(This Post was posted on Sunday, December 20th, 2009 at 10:30 am)

I want to wish all my loyal and new readers a joyous holiday season and healthy new year. Although this time of year tends to be busy for most people, it’s also a good time to start thinking about your plans for the New Year. What info-products will you start working on in January? What info-products do you have that need to be marketed? What info-products need to be revised or updated? What affiliate products do you want to start selling in the New Year? As you move through this joyous season, keep your Internet marketing ideas ever present in your mind and let your New Year marketing strategy start to take shape ready to emerge by the second week in January. I know you’ll be well rested from your time off and ready to take on your Internet marketing business and info-product production and promotion with renewed energy and enthusiasm.

Happy Holidays and Happy Info-Product Profits,

Andrea

Andrea Susan Glass
www.WritersWay.com


 
How Do I Write My Book or E-Book As Quickly As Possible?
(This Post was posted on Sunday, December 6th, 2009 at 10:30 am)

A common issue with new writers is they either don’t have the confidence or know-how to tackle the overwhelming idea of writing a book! They have great ideas and they’re experts at what they do, but they’ve never written a book, and they look at it like some kind of scary monster.

I find writing one of the most liberating feelings I know. To sit down at my computer and let my ideas spill out of my head, through my fingers, and onto the screen is exhilarating. If you follow some simple tips, and schedule the time to do this, your book or ebook could be done in less time than you imagine. You could put your ideas into an audio or video format, talk into a recording device and then have it transcribed, or put your expertise into a tips booklet, anywhere from 12 to 24 pages with your tips two sentences long. These are some of the quickest ways to get your ebook or book done.

The traditional route is to get your idea clear in your head as to why you want to write, what you want to write about, and who your ideal target is. Then create an outline/table of contents which takes the reader from where they are at the start of your book, to where you want them to be at the end. Once you have your outline, it’s just a matter of filling in the blanks with existing content you already have, or sitting down and pouring your knowledge onto the pages. Take your website content and past ezines, articles, and blogs and use that to get started. If you set aside two-hour blocks of time as often as you can, you’ll see your book quickly taking shape.

Just be sure to stay focused and overcome your distractions or challenges. Plan ahead whatever you need—whether it’s an accountability partner or a ghostwriter/editor/coach like myself. I encourage you to create your book or ebook as an info-product for passive profits!

Happy Info-Product Profits,

Andrea

Andrea Susan Glass
www.WritersWay.com


 
What Are You Grateful For This Year?
(This Post was posted on Sunday, November 22nd, 2009 at 10:30 am)

thanksgivingAlthough I love writing about info-products and writing, I also love to write about what’s going on currently during the time of year. At this time of year, I especially love to write about gratitude because I know and understand the power of the attitude of gratitude.

I use this daily because it’s the antidote for complaints and excuses. If I’m complaining that I don’t have enough work, I turn that around to say I’m grateful for the work I do have. If I’m complaining that I don’t want to go for a walk because the weather is cool and cloudy, I just remember to be grateful that it never gets much below 50 degrees in Southern California. If I make an excuse that I don’t have time to exercise, I remind myself to be grateful that I work for myself and my time is my own.

If you’re complaining about the economy, be grateful you have a job. If you’ve lost your job, be grateful you have your health. If your health is suffering, be grateful for your supportive family. There’s ALWAYS someone or something you can find in your life to be grateful for.

Do you see how this works? Gratitude can turn the negative into a positive. And from all my years of reading and study, I’ve learned that a positive grateful attitude is more likely to receive more good things in life than a complaining and blaming one!

You can say your gratitudes every morning when you arise or just before going to bed. You can write them in a gratitude journal and read them every day. Or you can share them with a good friend over the phone or email.

So what do you have to be grateful about? How about your great family members who you don’t often take the time to tell them how much you appreciate them? Or your special friends, colleagues, or employees? What about being grateful for your car, your cat or dog, your house, and your healthy body? Sure you may be 20 lbs overweight, but everything is working.

Gratitude forces you to turn away from what you don’t really want to spend time focusing on and to realize that you really don’t have it all that bad. If you can spare a few minutes, I’d love for you to leave a comment and let everyone know what you’re grateful for this year.

HAVE A HAPPY AND HEALTHY THANKSGIVING HOLIDAY!

Happy info-products profits,
Andrea

Andrea Susan Glass
www.WritersWay.com


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Creating a Tips Booklet as Your First Info-Product
(This Post was posted on Sunday, November 8th, 2009 at 10:30 am)

If you’ve never heard of a tips booklet, you’re missing out on one of the coolest ways to impart information quickly and simply. Any product that shares information, like a book, ebook, ecourse, or CD is an info-product. A tips booklet is generally a 16-page 4” X 9” booklet that has a series of tips listed by number or bullet point for quick reading. Typically, they’re called 101 Ways.. or 77 Tips…, etc. Topics range from organizing and dating to pet care and stress reduction. Just about anything you can write an ebook or book on you can digest into a tips booklet. You can create the booklet in a paper format and mail it to buyers, or you can sell it as a digital file like an e-book. In this format we call it an e-booklet.

On Wednesday, November 18, at 6 pm PT, I’ll be interviewing Lynette Smith of www.GoodWaysToWrite.com on her process of creating her first series of tips booklets. All her booklets will be on the topic of good ways to write personal and professional communications. Her first series of 4 booklets are marriage-themed with titles like “Good Ways to Write a Treasured Letter to Your Groom When You Marry.” There’s also one to the bride, to your parents, and from the parents to the child getting married.

What’s so exciting about tips booklets as an info-product is that you won’t just sell it to consumers one booklet at a time. These info-products are perfect as promotional items or advertising specialties. Just like businesses use pens, calendars, or mugs as give-aways to favorite customers or for promotional purposes, these booklets can be sold in bulk to businesses that need a promotional item. Lynette will discuss this as well as how to create a tips booklet during my interview.

To sign up visit www.WritersWay.com/111809.

Happy Info-Product Profits,

Andrea

Andrea Susan Glass
www.WritersWay.com


 
How Do You Use Your Blog To Promote & Profit From Info-Products?
(This Post was posted on Sunday, October 25th, 2009 at 10:30 am)

I hear a lot about using blogs, social media, forums, articles, etc.—all these online avenues to promote your products, and even services. Yet, I’ve done a lot of this but haven’t seen spectacular results—yet. Yet, I still do all these activities, always hoping for more results.

What I’ve come to understand is that although it may not appear that you’re getting immediate results, the effect is actually slow building and cumulative. The process of building relationships doesn’t happen overnight. When it comes to building that “know, like, and trust” factor, it does take time. So with every blog, with every social media contact, with every forum or article, etc., you’re building that factor.

How do you do that? By being a source of valuable content. You’ve heard the saying, “Content is King!” That means everyone wants good content. They want answers to their questions. They want solutions to their problems. They want more information, more data, more ideas, and more and more. And that’s what your info-products have—more of all of that! That’s why they’re called “information” products!

However, remember that blogs, social media, forums, and articles are not for direct selling—they’re for sharing all this valuable content. So that means you take a few good ideas from your info-product, whether it’s a book, ebook, ecourse, or whatever, and start sharing those ideas in your blogs, social media posts, forums, and articles. Then people see you as the expert. They see you as having answers to their questions and solutions to their problems. They want to learn more from you.

So what do they do? They follow your links to your website, or your squeeze page, or your sales page. They think, “Hey, she had lots of great ideas. If I buy her ebook I’ll get a lot more good ideas. Maybe my pain will go away!” See, people buy info-products because they’re in pain—they have a problem, a question, a challenge, an issue and they’re looking for answers and solutions.

Info-products offer information, education, inspiration, motivation, solutions, answers, relief from pain. Share bits of these ideas in everything you do online, and you’ll eventually start to see some profits coming to you. I mention using your blog to promote and profit from info-products here because we’re on a blog but also because you can set one of these up in about 5 minutes.

Just go to www.WordPress.com, sign up, and you’re in! Start building relationships now and you’ll soon see those profits just up ahead!

Happy info-products profits,
Andrea

Andrea Susan Glass
www.WritersWay.com


 
What To Write About When You’re All Out Of Words
(This Post was posted on Sunday, October 18th, 2009 at 10:30 am)

When you’ve been writing a regular blog for a number of years, it’s conceivable that you’ll run out of ideas at some time. I’ve been expecting that time to come sooner than later, but I’ve managed to pull ideas out of this ancient noggin for over two years now on a regular and sometimes irregular basis. But now, I fear, I’ve run dry. I’m at a loss for words—which rarely happens for a professional writer. Yet, as a ghostwriter, I’m writing other people’s words day in and day out (and much of the night as well).

So, how do I keep my blog going without words? That’s quite embarrassing to imagine a writer running out of words. See, I don’t want to repeat myself, although, I doubt anyone reading my blog today will read what I wrote two years ago. So I could, if I so chose, repeat former blog posts. I’d probably be the only one who knew that I did that. It’s not like I’m getting thousands of readers/day!

And that’s odd, now that I mention it. When I’m writing a blog post like this one, which really isn’t one at all, is it, because I’m plum out of words, I imagine I’m talking to the ultimate reader. But since I don’t know who that is, if indeed anyone reads my blog, and since in all likelihood I’ll never meet any of my readers, I often wonder why I do this at all.

Have you ever wondered why you write a blog—if you do even write one? Like social networking, did someone tell you this is a great way to attract prospects, get leads, build your list, get traffic to your website, sell products and services, etc.? Well, I’ve heard all that—the Internet marketing gurus telling us to write blogs and articles, to Tweet every day, and to do whatever is necessary to drive traffic to our websites and convert visitors into buyers.

Yeah, yeah, I know all that. But does it work every time? You’re darn right—it doesn’t! I do believe there’s a magic formula, out there in cyberspace somewhere, that only a handful of the elite few Internet gurus seem to know where doing all this “stuff” really works! If it’s working for you, please leave a comment and let me know about how it’s working.

In the meantime, I’ve just showed you how to write 430 words of nonsense when you have nothing to write about. I guess my well isn’t completely dry, is it? A writer can always write—something!

Happy info-products profits,
Andrea

Andrea Susan Glass
www.WritersWay.com


 
How to Create an Info-Product in an Afternoon (or Morning!)
(This Post was posted on Sunday, October 11th, 2009 at 10:30 am)

Does this sound like you?

You’ve been dreaming of creating your first info-product but just can’t seem to find the time!

You’ve been collecting ideas and content from your blogs and articles but still haven’t created that first e-book!

Ideas are coming at you quickly but you can’t type fast enough!

Or maybe you’re spending hours sitting at your computer typing, retyping, making changes, editing … and still you have the final editing and formatting to be done to get out your info-product. You get about 50% finished, and your enthusiasm wanes. And then someone else takes your idea and gets it to market first!!! They take the $$$ that should have gone into your pocket and put it in theirs. How frustrating is that? You know that if only you can finish this product, you’ll be able to take your business to a whole new level! You know that every day you don’t have your info-product on the market is costing you money, causing you frustration, and holding you back.

I’m sure lots of us have felt this way. I know I have and I write info-products for my clients every day! But not for myself! So I keep reading, and listening, and learning, and soon I’ll have all the answers. And as I’m learning, I’m sharing what I’m learning with others.

Well, in August I held an interview where I learned about marketing my business with audio and video. And lots of my listeners learned a lot as well. Last month, I interviewed an expert in building your business with a MasterMind. So this month, I’m continuing with the interview format. On Tuesday, October 20, 2009 at 6 pm PT/9 pm ET, I’ll be interviewing Patsy Bellah of Great Transcriptions on “How to Create an Info-Product in an Afternoon (or Morning!).” Patsy is the author of the ebook “How To Get Your Info-Product To Market With Lightning Speed! Fourteen Surefire Ways To Create Your Own Info-Product In An Afternoon.”

Patsy will discuss a simple A-B-C formula to create information products faster than your competitors, how to avoid the 10 worst time wasters most people suffer when trying to complete any info-product, and how to take your business to the next income level using this method. You’ll also learn how you can apply these ideas to create special reports, press releases, blog posts, and articles. Plus she’ll answer any of your questions. If you want to build an Internet marketing business you need info-products; there’s no way around it!

On this call you’ll learn How You Can Create Your Own Dynamic, Financially Successful Info-Products Faster Than You Ever Dreamed Possible. I’d love to have you join Patsy and me. Just sign up at www.WritersWay.com.

Happy info-products profits,
Andrea

Andrea Susan Glass
www.WritersWay.com


 
INFO-PRODUCT SUCCESS SYSTEM: Produce + Promote = Profits
(This Post was posted on Sunday, October 4th, 2009 at 10:30 am)

I write my weekly blog posts at the beginning of each month and often think of a theme for the month. Not only does that make my job of writing four posts at one sitting easier, but it gives a cohesiveness to my posts and the reader can learn more in depth content about one topic. For October, I’ll be back to my favorite topic, the heart of my business, my brand, and my reason for being: info-products! I’ve also chosen this theme because my tele-interview this month is about how to create an info-product in an afternoon (or morning!) Post coming up next Sunday!

I recently completed a new report I call “Your Info-Product Success System: Produce + Promote = Profits.” I wanted to distill the basics of creating and marketing info-products for profit. Although I plan to expand this content into a full-fledged ecourse or online course at some point, this report, which is FREE, has some great ideas. Pick up your copy at www.Info-ProductSuccessSystem.com.

What I like to share about info-products is that they make a lot of sense for small business owners and entrepreneurs primarily in the service businesses. Service professionals like coaches, consultants, health care providers, beauticians, estheticians, massage therapists, and anyone who serves people one-on-one, can only work so many hours and serve so many people, thereby limiting their income. But if they can take their knowledge, expertise, experience, and wisdom and transform it into books, ebooks, ecourses, and any other type of info-product, they can reach so many more for so much less work, in so much less time, and for so much more profit!

Wow! You can see I’m really passionate about this. So order my FREE report, read my blog posts, and start producing info-products. I’m always available for any questions about this topic. Contact me at www.WritersWay.com/contact.

Happy info-products profits,
Andrea
Andrea Susan Glass
www.WritersWay.com