Suppose you want to write an article, newsletter, or column because you have expertise to share and you want to attract new business by getting this information out to potential customers. But you hate to write, you’re not a very good writer, or you just can’t find the time.
These are circumstances when you might need a ghostwriter. Let’s look at each of these reasons in more detail. Okay, you were never good in English, your high school English teacher cringed when you handed in papers, and you were never a big reader. You preferred the Cliff notes or the DVD. Writing is not everyone’s cup of tea. Most people either hate to write or love it—and a few are in between; they do it because they have to. So if you hate to write but you really would love to have articles or even a book about your experiences or your expertise, you need a ghostwriter.
Now if you do enjoy writing, but for some reason everything you write sounds like it came from your 4th grader—let’s face it, you may not have the skills or talent. Not everyone does. I wouldn’t be in business as a ghostwriter and copyeditor if everyone was good at writing. You also may not know how to get started writing a book, as the whole process can be overwhelming. A ghostwriter can walk you through the process, hold your hand, encourage you, keep you on track, and do all or some of the writing for you or fix what you’ve written.
The most common reason I’ve found that someone needs a ghostwriter is they don’t have the time, can’t find the time, or won’t make the time. Take your pick. I’m not saying they’re making excuses, but they have busy lives, they can’t focus, they get distracted, they want to have a book yet can’t seem to make it a priority in their life. A lot of would-be authors don’t know if they’ll make any money on their book, so they find it hard to put it as a priority.
However, they want the book, so they need a ghostwriter. What I do is make weekly appointments with my authors and make sure they carve out time each week to work on their book. I hold them accountable and help them keep their commitments. I have a successful track record of guiding over 100 individuals through the process of completing their books—whether they hate to write, can’t write well, or couldn’t find the time.
Let me help you through your writing challenges. Sign up for my complimentary session at www.WritersWay.com/contact.
PS. Your comments are greatly appreciated. When you comment on a blog, you create a link back to your website! It’s a win for everyone.
As I continue with my Valentine’s theme, I wonder if you’re practicing writing from your heart after reading my previous posts. And, whether you are or you’re not, I wonder if you think about who you’re writing to and for when you write your business communications.
It’s true, maybe some of your business writing would not be appropriate for writing from the heart. That’s why it’s so important to be clear about who you’re writing for when you write emails, ezines, articles, blog posts, tweets, and any other business communications. Even with books and ebooks, you must know your target audience, your ideal reader.
See, not everyone will respond the same way to the same message. What that means for you is that you’ll have to tweak your writing to different target markets. Say you’re writing a memo in a formal business environment; writing from the heart may not be all that well received. Of course, you’ll want to write honestly, but you may want to tone down the personal connecting that you would do when writing to a friend.
Suppose you’re writing an email to your mailing list. You need to be clear about who they are, what they want, and what you want to accomplish. For example, most of the people in my database are aspiring or existing writers/authors. They want as much information as possible about writing books and ebooks, and I want to establish a connection so I’m trusted and respected as an expert and authority.
Therefore, writing from the heart connects me on a personal level with my audience, and writing valuable content connects me on a professional level where what I say will be taken to heart! Yes, taken to heart because I come across as sincere in my desire to educate. So I sort of combine head and heart in this situation.
Communication is a two-way street, and you’re not communicating effectively if what you write is not being heard. So the more you know about your target market, the better you’ll be able to write to them so your message will be received—and you’ll be taken to heart!
Happy heart writing!
Andrea Susan Glass
I’m taking a fantastic class in Search Engine Optimization (SEO) from David Riklan, the founder of www.SelfGrowth.com, the largest website on self improvement. If you are involved in Internet marketing in any way, you will need to know some SEO. Even if you hire someone to do it, you should understand how it works.
I’m enjoying taking this class with David because my primary target market is the self improvement industry. I love ghostwriting and editing for self improvement or personal development professionals. I’m even developing my own info-products (FINALLY!) for this market.
I was somewhat overwhelmed by all the information David revealed to us in six classes—some of which I already knew but was not implementing or not getting results with. I understand keywords, writing good content, article submission, directory submission, links, PPC, and metatags. We did a lot of visiting sites and searching in Google during the class. I was able to see how many sites linked to mine and how high I was in the search engines. I was amazed to find I came up in the TOP TWO in both Google and Yahoo for “personal development ghostwriting” and “professional development ghostwriting.” Now I just need to see how many people are actually searching for those terms.
One of the main reasons I took this class was to direct more traffic to my website and blog, and then convert visitors to either buyers or to join my list. Also to get ready to direct visitors to my sales page when I finish developing my info-products. But I also took the class because I wanted to learn all the SEO tricks, since most of them involve writing. Now I know the kinds of writing I can do to help people get higher rankings. When I write website content, blogs, articles, and emails, for example, I will now keep in mind all the SEO strategies.
How is your traffic? How is your conversion? Are you using all the SEO techniques that you need to? Keep learning. Internet marketing is an ongoing education.
Andrea Susan Glass
There are a lot of vague articles and seminars that may offer tips on what to do to attract people to your blog. Well, we like to be more specific so here is a list to get you on the right track:
1. Write relevant information. Write about what people need to know now that will benefit them.
2. Target your audience. Keep your topics consistent for who you want to attract.
3. Keep it short and sweet. Be to the point. No rambling.
4. White space is your friend. Use bulleted lists or keep paragraphs to about two sentences. It’s easier on the eyes and mind to read a spaced-out blog.
5. Post about 2-3 blogs a week. This will keep you high on the search engines and make it easier for readers to find you.
6. Don’t be afraid of tip #5. Your posts can be short or you can hire a writer or intern to write your posts.
7. Use videos, audio files, and surveys. Adds interaction that keeps readers interested.
8. Comment on other blogs. This will encourage others to visit and comment yours.
9. Be entertaining. No one will return to a blog that bores them.
10. Tag your blogs and use blog directories, such as del.ico.us or digg.
Use these simple tools to increase your blog traffic. If you have any ideas or known tools to attracting more blog readers, feel free to leave your comments below and share with us all.
If you need help writing blogs, visit WritersWay.
Writing a great blog is only half the battle. Now that you have interesting, thought-provoking content, you need to get viewers to your site to read it. Here are a few tips you may find useful in increasing your blog traffic flow:
1. Give useful content. Find what is missing and write about it. Make sure you are attending to your target audience’s needs. Give information they can use.
2. Be creative. Don’t just list facts. Show some of your personality so your readers will connect with you. If they are comfortable with you, they are more likely to frequent your page and do business with you.
3. Take risks. Don’t be afraid to be controversial. State an opinion. For every person who disagrees, there are two more who agree. This will keep readers coming back to see what you will say next.
Be strong and helpful with your words. Let readers count on you for great up-to-date information.
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If you have already set up for your blog, congratulations, you have completed the first step! Now, you need to have the best tools possible to make sure your blogs are read. Here are some tips for that:
1. Target your audience. Who are you going to write for? What type of readers do you want to attract? When you can answer these questions, you can direct your blog post toward this group and narrow your topics.
2. Be consistent. This applies to topics as well as schedules. Stay with your focus topic and be regular about when you will post. Your readers want consistency so they can rely on the valuable content in your blog.
3. Use keyword-rich material. Inserting all those keywords will make your blog easier to find by readers and search engines. Still need help with keywords? No problem! Visit our other post “Keyword-rich Content to Get Your Articles Found” to learn more about keywords.
4. Pay attention to style. Use bullets or lists as often as you can. Keep paragraphs short- 2-3 lines is fine. Remember, it’s a blog, not a book. These choices will make your posts more reader-friendly.
5. Post affiliates. Use this site as a way to advertise your affiliates and products. It’s a great way to earn that passive income!
6. Have fun and let your personality shine. This is your forum for others to learn about you, your business, and your personality.
Use these tips with your blogs and see how your following increases. You can always visit www.WritersWay.com for your blog content needs. We have special blog writing packages!
Leave your comments below and let us know what tools you use to make your blog successful.
While we have been discussing articles and the rewards they can create for your business, there is another great tool you and I are both using at this current moment– blogs! Blogs, originally called “web logs” are forums for your thoughts, both personal and professional. They allow you to keep in constant communication with your readers, whether just for fun or for business purposes.
Blogs are a great tool for promoting your business, because in most cases they are free, easy to use, and are popular with search engines. You can sign up on sites like WordPress and have your very own blog in minutes. The possibilities are endless in regard to what you can write about, because you are the author and publisher. In your very own blog you can offer information, advice, opinion, news, education, inspiration–whatever makes sense for your purposes.
Blogs allow you to attract new business as article marketing does, because with both you can lead readers back to your website. Back at your site, you want to entice people to sign your mailing list and leave their email address so you can continue to stay in contact with them. You can also sell products off your blog–your own or your affiliates’ products. Although you might sell these products on your website, you can get extra exposure for those money-making products on your blog as well!
One of the best aspects of blogging is that your personality can shine through. In your posts, you can show your humor and your style, and it allows readers to get to know you. The more people know and feel comfortable with you, the more people they will want to do business with you.
Start your own blog and turn leads into profitable business. For more great information on writing your way to business success, go to www.WritersWay.com.
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