I wanted to continue with my VA saga, because I want you to know that it’s so important to have support to succeed online. I can see the difference now and before in terms of what I can accomplish. I hadn’t yet reached the level of success in my ghostwriting and copyediting business, because I didn’t always have the time to promote myself. Now with a competent VA, I have her do most of my online marketing.
And I’ve complained here in my blog before that I don’t have the time to write my own info-products because I’m too busy writing them for my clients. But with a competent VA, I have a lot more time to work on my own projects, namely my info-products.
In order to be successful online, I knew I needed a good foundation. To me that was an excellent autoresponder/shopping cart program. I’d procrastinated choosing one like Aweber or Constant Contact because they overwhelmed me technically, and I couldn’t find one that seemed to fill all my needs yet was user-friendly. Now, I not only have a great program, WAHMCart, but a VA who is trained in it and knows the program so well, I don’t need to know it!
Another part of my foundation was having someone with technical ability, who could do website updates, html newsletters, and more. Rather than paying for a costly web designer or other tech person, I have it all in my VA. It took me six months to learn and redesign my website. Staci started updating it the first day she logged in!
So now I have the two primary foundational pieces to start building my Internet business: a great autoresponder/shopping cart program and an awesome VA! The program allows me to collect names, build my list, stay in contact with my list, add affiliate programs, and sell products. Staci, my VA, has given me the greatest gift—my time! She gets the tasks done on time and thinks outside the box. I have her doing all my online marketing and many of my admin chores. I am not a Twitterer, but now I don’t have to be. Facebook overwhelms me, but now Staci can do that for me. And I’m able to do so much more of what I’m good at—writing, editing, and teaching!
For example, I held my first teleclass interview this month and had a total of about three dozen attendees and people who followed up after the class! I could never have done all the PR I did with articles, blogs, press releases, and social media without Staci. And I have another interview lined up for next month. Over the Labor Day holidays I will be primed to get back to writing my e-book that will launch my info-product line.
Build your foundations and you’ll experience your info-product success!
Andrea Susan Glass
I know this is a bit off the topic of info-products, but I’ve found that if you want to be successful with your info-products and the whole Internet marketing business, you absolutely cannot do it all by yourself! I know; I’ve been at it for more years than I’d like to reveal. And it’s not that I didn’t want any support, but I’m so efficient myself (as a ghostwriter and copyeditor I’m very meticulous!) that it’s difficult to find someone up to my standards.
So a few years ago I set out to get some support in the form of a college intern. I thought I’d find someone I didn’t have to pay and would love to learn my business. Well, think again. I did have to pay, though not very much. I hired an English major at a local college and had her write my articles, blogs, and some of my clients’ articles and blogs. They were fairly decent, though I had to clean up most of them. But when I needed her to do research and other stuff online, she was not very experienced at that. Plus her boyfriend needed her, and she had homework….
My next attempt was to hire a Virtual Assistant (VA) who was just getting started. I met her at a networking event and she seemed eager to build her practice. The first week on the job, I got an email from her husband the day a bunch of stuff was due, saying that she broke her thumb. I never heard from her again. I had to hustle to complete the work that was on deadline.
Next, I hired another new VA (hadn’t I learned my lesson yet) who I met at yet another networking event, who was also eager to build her client base. I gave her, with complete trust, ALL the business cards I’d collected over the years that I’d never gotten into a database, but always said I would. I put each into different envelopes with the different categories. A month later, way past my desired timeline, she returned my cards and an Excel spreadsheet with about half the names in the wrong categories and about one quarter of the email addresses (and other data) misspelled. I learned that tragic fact after emails started bouncing back. I kid you not, it took me a year of late nights to get that whole thing cleaned up!
Well, it was a long time before I decided to try again. This time I met a “seasoned” VA at an Internet marketing boot camp. She came highly recommended, so I put her to work right away with a list of chores and timelines. I don’t know if it’s me, but the work never came in on time and was never completed to my satisfaction. She eventually faded away, never responding to my last emails wondering where we were in terms of time left on our contract.
Just as well! I was about finished with the idea of finding someone who could help me and do it right! About a week after I misplaced my last VA, I got an email from the owner of an autoresponder service I’d been considering signing up for that she had trained several VAs in her software. I trusted this woman and liked her program, so I contacted the three VAs and that’s how I found Staci. I’m here to attest to the power of patience, perseverance and sticking to your values. I wanted someone as attentive to details as I am, and I found her in Staci Jansma (www.StaciJansma.com).
I’m over my typical limit on the size of my blog post, so to be continued…
Andrea Susan Glass
Recently I’ve posted my blog to a ton of online blog directories, so I’m bracing myself for an onslaught of new readers. That would be great! It’s so weird writing blogs never knowing if anyone’s going to read them. I mean, I think what I have to say is great stuff, and I would love for others who need this info. to read it too and benefit from it. But it’s a vast world out there in cyberspace and the blogosphere. So how do I attract lots of readers to WritersWayBlog when everyone is sooooooo busy doing and going and reading so much stuff?
I guess it takes time to build up a readership. Blogs are not for everyone, but once you start reading them, you realize it’s a great way to grab some great content quicker than anything else around. Especially if the blog posts are short and to the point—and not meandering like this one is!
What I wanted to share here for new readers is the vision of WritersWayBlog. My blog serves as an extension of my website www.WritersWay.com. It’s more accessible, it’s more updatable, and it’s more current. I like the fact that I can post a new blog in under 15 minutes, but it takes hours for me to do any updates on my website.
So, what WritersWayBlog is about is reaching anyone—individuals, small business owners, entrepreneurs, service professionals, coaches, speakers, and more—who wants to touch more people with their ideas, wisdom, and expertise and to create passive profits. These people have some great experience and expertise to share with others, but as a service provider they can only help one person at a time. However, with a book, e-book, and other info-products, they can literally reach and impact millions.
WritersWayBlog is a source of information and inspiration to help YOU transform your ideas into info-products; to turn your wisdom in words; to turn your information into income! I also delve into the vast world of Internet marketing because writing your book or e-book is only the first step; you must promote it if you want to help people and make money!
Let me know how I can help. Let me know if you have topics you want more information on. Leave comments so I know someone besides me, my cat, and my VA are reading this!
Andrea Susan Glass
Do you have a ton of content from your blogs, podcasts, and articles but haven’t done anything with it? Did you know you can repurpose it and create info-products? Like reports, e-books, e-courses, workbooks, and home study courses?
Do you have lots of ideas for books and other info-products but don’t know what to do with those ideas or how to get started? Did you know you could take those ideas right out of your head and record them as an audio file or podcast, then have that turned into an e-book?
Have you heard about the power of audio and video but have no clue how to get started? Did you know you can record your first audio file or MP3 at the comfort of your own desk in less than an hour? And recording a video has become so simple, that UTUBE is among the top 10 visited websites!
Well, I didn’t know a lot of this either. I’ve had lots of ideas, but little time to do anything with them in terms of creating info-products. And I’ve written a bunch of blogs and articles, but never turned them into info-products. So I finally said, “ENOUGH!” It’s time. Well, you know how the universe is—you ask for something with genuine passion, and it generally shows up.
So on Wednesday, August 19, 2009, I’ll be interviewing an expert on all of these concepts. Penny Haynes, a software designer, web programmer, and multimedia producer will talk about “Marketing Your Business With Audio and Video.” Penny will discuss how to repackage your existing content into audios, videos, and turning page publications (very cool!), for both marketing purposes and for passive profits. Penny is the creator of the recently launched, exciting new service RSSzine which instantly turns your blog posts and podcasts into a PDF e-book and turns any PDF into a Turning Page Magazine! Check it out at www.RSSzine.com.
All you have to do to attend this live interview is dial 724-444-7444, ID 29763# at 6 PM PT (9 PM ET). We’ll be giving away prizes and have some special offers for you. I look forward to connecting with you then.
Andrea Susan Glass
How are you promoting your online business these days? Blogs are great! Articles are effective too. And social networking is all the rage. But have you explored the power of writing a book or e-book or other information products?
As a small business owner, online marketer, or service professional you must promote yourself by standing out from your competitors. Writing a book or e-book is a prefect way to do that. A book positions you as the expert, you become the go-to person in your industry, you’re the specialist for your targeted niche, and you can now call yourself “author.”
A book or e-book can also provide passive profits for your Internet marketing business or real world service business. Your information products sell 24/7 while you sleep, travel, or write the next book! And it becomes a powerful promotional tool to attract more clients. Here are some of the many ways you can use your book or e-book to promote your business:
Give away an e-book on your website when someone opts in to your mailing list
Create a joint venture where you use your e-book as a bonus item
Offer a free book when you give a talk or an e-book when you give a teleclass
Give your e-book away as a viral marketing tool with links to your website inside
Donate your book as a raffle prize at networking events
Sell your books at charity events and donate a portion to the charity
Take a booth at a trade show or industry conference and give books away as a lead generator
Be certain the book or e-book you write is on a subject in line with your knowledge and expertise so you can build your brand identity. Start writing your book, e-book, or other info-product and watch the clients flock and the profits soar.
Andrea Susan Glass
I’m taking a fantastic class in Search Engine Optimization (SEO) from David Riklan, the founder of www.SelfGrowth.com, the largest website on self improvement. If you are involved in Internet marketing in any way, you will need to know some SEO. Even if you hire someone to do it, you should understand how it works.
I’m enjoying taking this class with David because my primary target market is the self improvement industry. I love ghostwriting and editing for self improvement or personal development professionals. I’m even developing my own info-products (FINALLY!) for this market.
I was somewhat overwhelmed by all the information David revealed to us in six classes—some of which I already knew but was not implementing or not getting results with. I understand keywords, writing good content, article submission, directory submission, links, PPC, and metatags. We did a lot of visiting sites and searching in Google during the class. I was able to see how many sites linked to mine and how high I was in the search engines. I was amazed to find I came up in the TOP TWO in both Google and Yahoo for “personal development ghostwriting” and “professional development ghostwriting.” Now I just need to see how many people are actually searching for those terms.
One of the main reasons I took this class was to direct more traffic to my website and blog, and then convert visitors to either buyers or to join my list. Also to get ready to direct visitors to my sales page when I finish developing my info-products. But I also took the class because I wanted to learn all the SEO tricks, since most of them involve writing. Now I know the kinds of writing I can do to help people get higher rankings. When I write website content, blogs, articles, and emails, for example, I will now keep in mind all the SEO strategies.
How is your traffic? How is your conversion? Are you using all the SEO techniques that you need to? Keep learning. Internet marketing is an ongoing education.
Andrea Susan Glass
Well, I have to say, I’m still stuck at the autoresponder stage. An Internet marketer’s autoresponder is one of the most essential tools in the toolkit. Not being very technical, I am searching for a program I can easily use so I will not be intimidated, thereby being remiss in sending out my all important emails to my list. With my last website makeover, I finally mastered the art of my website’s back end and I can’t tell you how powerful that makes me feel. Now I can make changes at my whim!
So I checked out another autoresponder last week, and when the trial version kept asking me about FTP this and FTP that, I lost it. Now I have about three more to check out, and I promise I will make my decision this week. The reason I say I need this autoresponder decided on first, is that when I send out press releases, articles, and emails to my list, people will be coming in droves to my website to opt in and I want to have the right autoresponder set up.
In the meantime, I’m putting everything in place to go forward. The press release is written and the press release sites have been checked out. I submitted about 15 press releases last week for my upcoming free webinars on August 27 and September 9, so now I have accounts at all the press sites. Submitting future releases will be a quick job next time. (By the way, if you’re interested in my webinars on producing and promoting info-products for passive profits, you can sign up at http://www.WebIntensives.com.)
I’m almost finished getting my database up to date, so I will be able to load all my names into the autoresponder program. And then I will have to create the emails and write a bunch of articles to submit.
An Internet marketer’s job is never done…
Andrea Susan Glass, http://www.WritersWay.com
Well, the keywords are in place, and I’m up and running. I found a new autoresponder I will check out this week. Once that’s in place, I feel my site is ready to be announced to the world. Shout it from the virtual rooftops. Send out press releases, articles, and emails.
Sounds simple, yes? Yet, there are details in each step so this all will take a little time. First, write the press releases, then decide where to send them. Okay, a few days, done in between my client work. Next write about 10 articles. Okay, that’s another week at least! Then sign up at a bunch of article directories and submit the articles—and I’ve been told to tweak them for each different directory because Google doesn’t like it if you submit the same article to more than one site. Okay, Google, I’ll play by your rules. Another few weeks!
And then the dreaded e-mails. E-mail marketing is a huge component of any Internet marketing business and whether you write them yourself or hire a ghostwriter to write them, they are your bread and butter. You know what I mean! You probably get a ton of these “friendly” e-mails from everyone whose list you’ve signed up on just because you wanted your freebie! Of course, we all know you can get off these lists any time, but who has the time to unsubscribe? So you keep getting bombarded by e-mails inviting you to this free teleclass, telling you about this great product, or wanting you to sign up for a BIG seminar that will change your life.
Okay, a few more weeks for me to figure out a few months’ worth of e-mails to send out to my list. What I find is best, to avoid procrastination, is do what is easiest and quickest first. That gets the energy flowing. For me, writing a 500-word press release and submitting it to my list of free PR websites is the easiest, so that’s where I’ll start. That will get done this week. I’ll be sure to let you know how it goes.
Andrea Susan Glass, www.WritersWay.com
In my goal to develop my own information products, I’m moving right along in my plan. I originally got waylaid from creating an info-product, because I felt I had to re-write my website. That done, I then found I needed to do a few things before promoting my new site, such as getting a competent autoresponder. And although I’m still working on getting my autoresponder in place, what I’ve come to realize in putting any business together and especially an Internet marketing based business, is that you can’t let one hold up hold you up! So while you may be waiting for your web designer to finish your site, you could be writing articles, setting up your blog, or running around the web making friends (and hopefully business contacts) on Facebook, Twitter, Plurk, or whatever the newest social site is!
I’m still checking out a few autoresponders, waiting for a response from them to check out their customer support, so I need to move on to the next order of business. For me, that is getting my database together so I can send out announcements when my site is ready to go, which will be when my autoresponder is set up. At least that’s all I thought I’d need to do for my site to be “perfect.” That is until one of my colleagues hooked me up with a search engine specialist who checked out my rankings and told me to “get them keywords in there girlfriend!” Which means I need to have 1-2% keyword density on each page.
Darn! You know as a perfectionist writer, I only spent the last 6 months re-writing my website. Now I have to go back and make sure I have keyword density on each page??? Just another delay—no big deal. Hey, I’m a writer, that’s what I do. Only problem is, I’m going to need to set aside a few hours to do—ta da!!—keyword research. In case you find yourself in such a situation, here are some tools I’ve found useful for keyword research: www.GoodKeywords.com, www.freekeywords.wordtracker.com, and https://adwords.google.com/select/KeywordToolExternal.
I’ll let you know how I made out on my keyword research and optimizing my website pages in my next blog. Stay posted…
Andrea Susan Glass, www.WritersWay.com
As a ghostwriter, I am available for anyone who needs to get something written but doesn’t have the time or talent! Or just plain doesn’t enjoy writing. Yet, some people don’t hire me because they feel they can’t afford it OR they like to be in complete control and have a tough time delegating to others. When I work with someone, it really is like a relationship—we have to work together and communicate well.
So if you are one of those who isn’t about to hire a writer, what can you do? Well if you run an Internet based business, let’s face it, you’ve got a lot of writing to do. You have your website content, articles, blog posts, reports, information products, emails, and more. There is a heck of a lot of writing needed with Internet marketing.
Yet, I do believe almost anyone can learn to write—well and fast! My services as a ghostwriter are for the “I-do-it-for-you” crowd. And my webinars and future info-products are for the “Do-it-yourself” crowd. I’ve been teaching how to write info-products in webinars for about a year, and pretty soon I’ll be holding my first 3-day web intensive in September. I’m confident that I can teach anyone the basics of writing all the materials they need to conduct a successful online venture.
A lot of what needs to be written can be boiled down into formulas or templates. Once you’ve written your first article, your second will go a whole lot faster. Once you’ve sweated over writing your first website, the second will require a lot less sweat. And once you’ve created your first e-book, you’ll be the info-product pro.
So, yes I believe anyone can write—with the proper guidance and support. Stay posted to find out more about how I will be doing this. And keep writing—it’s the best practice to perfect your skill!
Andrea Susan Glass, www.WritersWay.com
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