But what should I write about?

Okay, so you’re finally ready to write your first information product. And you’re drawing a blank. You may be thinking: What should I write about? What do I have to say that people might be interested in reading? Isn’t everything that needs to be said already been written about? Well, if that were the case there wouldn’t be 50,000 new books published every year. Do you think all those authors thought there was nothing more to say?

Here’s the secret: people have problems and you have solutions. That’s it! Most info-products are solutions to problems. At least, the most successful ones are. The biggest selling info-products on the Internet teach people how to make money online, at home, or in a particular kind of business; or they show people how to lose weight, look more attractive, or find that special someone’ or they are about a specific niche like raising rotweillers, potty training toddlers, or improving your golf game.

Surely, you have solutions to problems. You are an expert in your field, be it legal matters, financial matters, hair care, real estate, health, or how to write an info-product! Do a little searching in search engines with keywords relevant to your area of specialty. See what solutions are already out there. See where you can fill a gap, and create a niche. See if there’s a big enough market. Mark Victor Hansen advises people to “get rich in their niche.” A narrow niche with a hungry audience whose needs are not being served is perfect for your info-product.

Now sit down and start creating…

Andrea Susan Glass, founder of www.WritersWay.com


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