Building Teams & Partnerships: Your VA, Coach, Mentor, JV Partners, Associates, Referrals, Clients…

No one ever succeeds alone, in a vacuum, as an island—and all those other clichés. Believe me, I tried. I’ve been single and self-employed a long time and had many excuses as to why I could “do it all myself”!

I can’t afford it! (You know that one!)

No one is as capable as I am! (Really?)

It takes more time to tell someone what to do than if I just do it myself! (If you know HOW to do it!)

What’s been your excuse for being a SOLO-preneuer? And how is it working for you? All I know is it wasn’t working for me. Not only didn’t I have enough time to do everything myself, but I certainly didn’t have the knowledge. I’ve found in running every business, especially an Internet marketing business, there are three essentials for success: TIME * MONEY * KNOWLEDGE

I’m sure there are more ingredients to success, but these are the three I come up against all the time—the three that stop me cold. I run out of time (gee, we all need to sleep sometime); I run out of money (hey, I’m an entrepreneur; I can’t predict each month’s income); I run out of knowledge (I’m smart but I don’t know everything and sometimes I don’t even know what I don’t know—you know that one!)

Knowledge I can get—I can read books, take classes, hire a pro—although sometimes I just can’t grasp the knowledge if it’s technical or over my head, and sometimes I just don’t have the money to hire the pro or I can’t find a reliable one. Money I have, from time to time—and when I do I’ll pay for a class, a coach, or a pro. Time—well we all have the same 1,440 minutes/day! And I know I spent a good deal of them facing a digital display, but I always seem to run out! How ‘bout you?

So, this is where your TEAM or PARTNERSHIPS come into play. Where do you need assistance—with knowledge, money, or time? Where can you get these resources? From others who have them and are willing to share them with you. If I need more knowledge, like how to set up a shopping cart, I can hire a pro like a VA (virtual assistant), or tech guru, or shopping cart specialist. If I find someone I like who’s capable, they become part of my team. The next time I need that service, I’ve got someone.

What if I need more money? If I want more clients, I can contact my referral partners, my past clients, or my business associates. I can ask for new business or referrals. My strongest referral partners, such as strategic alliances and satisfied clients, are now on my marketing team.

And if I need more time, I either get a coach to teach me better time management skills or hire pros such as VAs to do the tasks I shouldn’t be doing because they don’t net me the highest income: like managing my database, sending out my newsletter, or running an email campaign. Or I create a joint venture or partnership where we can share the load.

In my next blog, I’ll discuss the power of the MasterMind…

Happy info-products,

Andrea Susan Glass


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