Book Marketing & Promotion: Online vs Offline

Ta dah! The moment you’ve all been waiting for. I’m now going to reveal some of the top book marketing strategies.

Most of these you can use online and off:

1. Advertising: online with Google Adwords, offline in industry magazines

2. Affiliates: have other people sell your books

3. Blogs: have valuable content on your blog and as a guest blogger

4. Joint ventures: have others promote to their list

5. Mailings: online with email to your list and other lists; offline with direct mail

6. Media: radio shows online and off

7. Social marketing: online with Facebook, LinkedIn and other social sites, offline by building relationships and strategic alliances

8. Speaking: online teleclasses and webinars (yours and others), offline giving talks and seminars

9. Writing: articles, blogs, columns, press releases, ezines, newsletters, websites—the sky’s the limit both online and off

Now I’m sure you can find something on this list that works best for your book, your market, and you. If you’re still stumped brainstorm some ideas with whomever you’ve selected as your support person (me included!) and start putting together your marketing plan.

I suggest you sign up for book marketing newsletters, such as John Kremer and Penny Sansevieri, since new and improved promotional ideas are always being “discovered” or “invented” or “re-invented” and you want to stay on top of these developments in this rapidly changing world of book and ebook marketing. And with the new ebook readers, a whole new world of book marketing is upon us, so keep your eyes, ears, and fingers open!

As you experience success, please share it with me and my readers by posting a comment on this blog. Let’s all learn from each other.

Happy writing, (& promoting!)

Andrea
Andrea Susan Glass
www.WritersWay.com

P.S. My new 6-week course “Write an Ebook: Hands-on Class” will begin on Tuesday, October 4 from  6:30 to 9:00 pm at the Cal State San Marcos University campus, 333 S. Twin Oaks Valley Road. If you live in the San Diego area or know someone who does, please let them know about this ground-breaking class. My goal is to have students finish an ebook in 6 weeks. For more information visit www.csusm.edu/el and click on Extended Learning or call 760-750-4020.


 

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