Monthly Archives: September 2011
Book Marketing & Promotion: Online vs Offline

Ta dah! The moment you’ve all been waiting for. I’m now going to reveal some of the top book marketing strategies.

Most of these you can use online and off:

1. Advertising: online with Google Adwords, offline in industry magazines

2. Affiliates: have other people sell your books

3. Blogs: have valuable content on your blog and as a guest blogger

4. Joint ventures: have others promote to their list

5. Mailings: online with email to your list and other lists; offline with direct mail

6. Media: radio shows online and off

7. Social marketing: online with Facebook, LinkedIn and other social sites, offline by building relationships and strategic alliances

8. Speaking: online teleclasses and webinars (yours and others), offline giving talks and seminars

9. Writing: articles, blogs, columns, press releases, ezines, newsletters, websites—the sky’s the limit both online and off

Now I’m sure you can find something on this list that works best for your book, your market, and you. If you’re still stumped brainstorm some ideas with whomever you’ve selected as your support person (me included!) and start putting together your marketing plan.

I suggest you sign up for book marketing newsletters, such as John Kremer and Penny Sansevieri, since new and improved promotional ideas are always being “discovered” or “invented” or “re-invented” and you want to stay on top of these developments in this rapidly changing world of book and ebook marketing. And with the new ebook readers, a whole new world of book marketing is upon us, so keep your eyes, ears, and fingers open!

As you experience success, please share it with me and my readers by posting a comment on this blog. Let’s all learn from each other.

Happy writing, (& promoting!)

Andrea
Andrea Susan Glass
www.WritersWay.com

P.S. My new 6-week course “Write an Ebook: Hands-on Class” will begin on Tuesday, October 4 from  6:30 to 9:00 pm at the Cal State San Marcos University campus, 333 S. Twin Oaks Valley Road. If you live in the San Diego area or know someone who does, please let them know about this ground-breaking class. My goal is to have students finish an ebook in 6 weeks. For more information visit www.csusm.edu/el and click on Extended Learning or call 760-750-4020.


 
Book Marketing & Promotion: Do what you do best

How are you feeling now about marketing your book? A little more comfortable? It’s about to get even more comfortable!

I’m not one of those people who suggest you do something because you “have” to or because it’s the “only way” to get results. I truly believe that if you do something when your heart and mind aren’t into it, your chances for success diminish. Therefore, when I asked my 93-year-old client if he would like me to help him get some opportunities to speak to promote his book, and he said, “I don’t do speaking,” so I didn’t push it. I’ll focus on what he “will” do and we’ll go from there.

So what do you enjoy doing, love to do, feel comfortable doing? How do you like to interact with your readers? How would you like to connect with your readers? You have many choices here, so the goal is to make it fun and easy.

What do you do best: write, talk, teach, listen, act, design, sell…? If you like to write (and I hope you do after just completing your book), there are many opportunities to write to attract your market from articles and blogs to press releases, websites, and direct mail. If you enjoy teaching you can do live seminars and classes as well as online teleclasses and webinars.

Find your best skill and comfort level and choose your strategy to promote your book to your ideal reader. I’ll lay out many of the online and offline strategies in the next installment.

Happy writing (& promoting),

Andrea
Andrea Susan Glass

www.WritersWay.com

PS. I’m happy to offer my 20-minute complimentary consultation where I can help you pinpoint your best marketing strategy for your book. Contact me at www.writersway.com.


 
Book Marketing & Promotion: Where are your readers?

Welcome back to the next installment of the “dreaded” book marketing primer. My goal is to make book marketing fun and easy, because I know how much you love the book you just poured your heart and soul into and how much you want to get it into the hands of your readers!

And that’s where the fun is: connecting with your ideal readers. Who did you write your book or ebook for? What aim did you have for your readers? What did you want them to gain from reading your book? What will compel them to say, “I have to have this book”?

These are the questions you asked when you started writing your book and these questions should be answered now that you’ve finished the book. So say your book is about life balance for working moms and your book shows this audience how to take care of themselves while also caring for their children, spouse, their home, and their work! Whew! Sounds like a great book that every working mom could use and would love to have.

So you know your ideal reader, now you just have to find them. Well, lucky you. This happens to be a clearly identifiable market. They’re everywhere. Working moms have websites, meetups, organizations, magazines, and conferences. And the subcategory of “work at home moms” is a growing segment of the marketplace, also easy to identify and locate. Use your handy search engine to do a search for this market and build a list of where you can find them. Also ask around to people in your personal and professional circles if they know anyone influential in this group or of organizations in this market.

Take the same steps for your market—whether they are sports nuts, animal lovers, college professors, retirees—whomever you’ve identified as your ideal reader.

As to how you will connect with these readers, we’ll base that on your book, your abilities, your preferences, your budget, and several other factors.

Stay tuned…

Happy writing (& marketing),

Andrea
Andrea Susan Glass

www.WritersWay.com

PS. If you live in San Diego you might want to check out the 21st Century Book Marketing Seminar. (www.21stcenturybookmarketing.com). It’s October 14-16. You’ll learn just about all you need to know about marketing your book!


 
Book Marketing & Promotion: Make a Plan

If you’ve been reading my emails for a while you’ll see that I’ve been following a sequence throughout this year of priming you to write your book by offering good solid content. I’ve led you through the basics and discussed many of the steps that go into writing a book or ebook.

And now we come to what many authors dread: I have to sell those precious books. For many of us writing is the most satisfying part of the process—we expressed our thoughts, shared our expertise, and fulfilled a goal. But writing is the furthest activity from marketing! So this month, I’m tackling “book marketing made fun and easy!” (Marketing and promotion are so similar, I use them here interchangeably).

This week I want to talk about a marketing plan. Because promoting your book may feel foreign and overwhelming, it helps to have a strategy. Here are some of the steps you might want to include in your plan:

1. Get support in your marketing efforts (a mentor, coach, PR expert, VA, partner…)

2. Locate your ideal readers (you identified who they are before you wrote the book)

3. Decide where you will market based on where your readers are

4. Plan online and offline activities

5. Schedule at least one marketing/promotional task per week

6. Track your results

This should get you started. From my experience and education in book marketing, I’ve found that each book has a path of its own. While one book can catapult to the bestseller lists through blogging, another book might build its success through media interviews.

The path you take to success will be based on the nature of your book, your ideal readers, and you! The clearer you are on these, the easier it will be to find the best marketing plan for your book. I’ll go into more detail in the next emails.

Learn as you go and keep doing what works best for you.

Happy writing (& promoting),

Andrea

PS. A quick reminder, if you live in the San Diego area or know someone who does, I’ll be teaching a 5-week course “Writing Nonfiction” starting Monday, September 12 at MiraCosta College (http://www.miracosta.edu/community) and I’ll be giving a talk “All About Ebooks” on Tuesday, September 13 at San Marcos Library (http://securelamp.csusm.edu/extstudies/el/rp/course_details.php?cid=1785) to introduce my 6-week class “Write an Ebook” starting Tuesday, October 4 at Cal State San Marcos (www.csusm.edu/el).


 

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