Monthly Archives: May 2011
Staying on target; staying the course

Let’s say at this point you’re well into writing your book or ebook. You’ve established a sort of rhythm. You get up at 5 am and write until 8 am. You do this five mornings/week. (Or you’re a night owl and write from 10 pm to 1 am)

At this rate you’re putting in around 15 hours/week, which at an average of one hour/page is 15 pages or a typical chapter. If your book has 10 chapters, you’ll be finished writing in 10 weeks. Not too bad!

But what happens when those 15 hours don’t happen? What gets in the way? Lots of things, like…

* Emergencies, both personal and business: a family crisis, or that last minute contract

* Distractions and interruptions: the dog barking outside your office, the phone ringing endlessly

* Unforeseen circumstances: your computer crashes, you run out of paper or ink

* Challenges: writers’ block, you’re stuck, your mind keeps wandering

* Personal issues: your back hurts, your best friend needs your support

* Temptations: you’re invited to a playoff, there’s a party at the office

Okay, I’m sure you know what I’m talking about here. We all get sidetracked, off target, even me. So what are some tips, tricks, tools, & techniques to stay the course and circumvent these inevitable disruptions of your routine?

First, get back in touch with your motivation. Imagine your name on the cover of your book or ebook. I often have clients design a temporary book cover, just to get that image in their mind. Now imagine a long line of people waiting to get a signed copy of your book. Get excited, get into all the feelings of meeting your goal and giving readers an exceptional book that could change their lives.

Second, get support or accountability. I have several accountability partners who hold me to my commitments. I’m happy to serve in this capacity for you as well. Check out my accountability coaching services at www.writersway.com/services.

Third, tell everyone that you’re writing a book and are not to be disturbed during your writing time. Then make that commitment to yourself that you won’t vary your routine (well if you want to add an extra hour or write a little later or earlier, that’s fine). Being accountable to ourselves seems to be more difficult than to others, but it’s worth it.

And lastly, keep your eye on the goal, the finished product, that extraordinary book or ebook with your name on the cover and your invaluable wisdom between the covers. What a remarkable accomplishment! You can do it!

Happy Writing!

Andrea

PS. Happy Memorial Day! With some extra time off from work, this is the perfect opportunity to log in some extra writing hours.


 
Gathering content; What goes inside my book?

Once you have your outline for your book, you can refine it and it becomes your table of contents. Once you have your table of contents, you have the structure for your book or ebook. All that’s left is what I call “filling in the blanks”!

I find it’s also helpful to create a structure for each chapter. If you’ve seen a “For Dummies” book, you’ll notice how each chapter has similar elements. For example, a typical structure for a how-to book would be…

1) Inspiring quote

2) Topic, lesson

3) Story, example of people living the lesson

4) More lesson

5) Action steps

How this would look in the example of our book on Overcoming Obesity would be:

1) quote: To say that obesity is caused by merely consuming too many calories is like saying that the only cause of the American Revolution was the Boston Tea Party.  ― Adelle Davis, author

2) topic: Discuss your views on the subject, your expertise.

3) story: Talk about your own experiences losing weight or those of people you’ve worked with.

4) topic: More lesson, comments on the story you just told.

5) Action steps: Buy a journal you will use throughout this book to keep track of your meals.

Look easy? It is! This is how you create content, by filling in your template.

Have you written articles, blog posts, white papers, brochures, web content? All of these may have content you can draw from to write your book or ebook. Gather all the content you already have and see what you need to fill in. You can get additional content from doing research, conducting interviews, talking and recording yourself then having it transcribed, or just sitting down and letting your brain empty out through your hands and onto the page.

As a professional ghostwriter, I provide a valuable service for people who can’t seem to get organized to write their book or can’t seem to pull the content out of their head. I have several ways of working with people, each customized to their needs. Call me for a 20-minute complimentary consultation if you find yourself stuck at this point. My specialty is getting you unstuck and moving toward your goal of being a published author!

Happy Writing!

Andrea

PS. Remember, if you live in the San Diego area, I’ll be speaking on Monday, May 23, at the San Diego Writers/Editors Guild. My topic is Turn Your Book into Your Business. The meeting runs from 6:30 to 8:30 pm and is at 3851 Rosecrans St. Visit www.sdwritersguild.org for additional information. Would love to see you there!


 
What comes next? How do I start to write my book or ebook?

Okay, you’re motivated! You know what your motivation is for writing your book and you know the reader’s motivation for buying it. What’s next? You need to start writing!

I know, it seems overwhelming. How can I write a 100-200 page book if I’ve never written one before? Well, there’s a first time for everything.

This is how you start…

You have the author motivation, maybe to share an area of expertise with as many people as possible. As an example, say it’s “how to overcome obesity”. Then you have the reader motivation for buying your book, maybe to “learn how to drop two pounds per week in a healthful manner, and keep it off”.

So, your book will take the reader from where they are when they buy the book—they can’t seem to lose weight—to where you want them to be when they’re finished reading the book: learning a healthy lifestyle plan to lose two pounds per week and keep it off.

Also, by the end of the book you want to make sure you’ve achieved the author motivation: to share your expertise. If for example, you specialize in devising vegetarian diets to overcome obesity, you’ll want to showcase that expertise in the book and have links to your website throughout the book. And, you’ll want information on your services and how to contact you at the end of the book.

This is the way you create your outline or table of contents for the book: taking the reader through the journey from where they are to where you want them to be.

When your book is done—and believe me, some authors never feel their book is done—you’ll have achieved the author and reader motivations. As a copyeditor, along with finding grammar, punctuation, and spelling errors, I confirm that the author has met these two goals.

And PLEASE, always get your book edited—with a professional copyeditor, not your spouse or next-door neighbor, although I’m sure they’re very competent.

If you’re sharing expertise, building your brand, wanting passive income—any of these great goals—you want a well edited book that meets the needs of a defined target audience, your readers!

Happy Writing,

Andrea

PS. Please contact me for your free 20-minute consultation where I will help you with any editing or writing challenges. www.writersway.com/contact


 
Let’s start writing. What are the author and reader motivations?

Greetings WritersWay followers. Happy May! Our topic this month is “Let’s Start Writing!” My goal is to motivate all you aspiring authors to get your ideas out of your head and onto the page.

I always like to begin a book project by asking my clients to clarify their two motivations:

1) the author motivation: why do you want to write this book or ebook?

2) the reader motivation: why will your readers buy this book or ebook?

Let me clarify what these mean:

Author motivation can include a variety of goals such as:

  1. make passive income
  2. share my expertise
  3. solve a problem
  4. spread my message
  5. promote my name and brand
  6. do what I love
  7. enjoy the prestige of being an author

You may have another motivation or several, so think about what it is, and write it down. As you move through the process of writing a book or ebook and confront challenges or distractions, you need to connect with your motivation to keep your forward momentum. (Don’t even think you won’t have distractions!)

Reader motivation has to be strong enough for someone to take out their credit card and click BUY NOW! Some might be:

  1. need a solution to a problem
  2. want more information on a subject
  3. desire to learn a new skill
  4. inspiration, guidance
  5. entertainment, escape

Why do you buy books? Why would someone buy your book, instead of someone else’s? This needs to be a strong WHY! Or you won’t achieve your author motivation.

So before you sit down to write your book or ebook, dig down and determine the author and reader motivation. Write these down and keep them where you can see them near your computer. They’ll keep you focused and pumped up any time you get writers’ block, overwhelm, or fear!

By the way, I have accountability coaching programs to keep you on track. Check them out at www.writersway.com/services.

Happy Writing!

Andrea

PS. If you live in the San Diego area, I’ll be speaking on Monday, May 23, at the San Diego Writers/Editors Guild. My topic is Turn Your Book into Your Business. The meeting runs from 6:30 to 8:30 pm and is at 3851 Rosecrans St. Visit www.sdwritersguild.org for additional information. Would love to see you there!


 

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