Monthly Archives: August 2009
Working Smart with a Smart VA

 

I wanted to continue with my VA saga, because I want you to know that it’s so important to have support to succeed online. I can see the difference now and before in terms of what I can accomplish. I hadn’t yet reached the level of success in my ghostwriting and copyediting business, because I didn’t always have the time to promote myself. Now with a competent VA, I have her do most of my online marketing.

 And I’ve complained here in my blog before that I don’t have the time to write my own info-products because I’m too busy writing them for my clients. But with a competent VA, I have a lot more time to work on my own projects, namely my info-products.

 In order to be successful online, I knew I needed a good foundation. To me that was an excellent autoresponder/shopping cart program. I’d procrastinated choosing one like Aweber or Constant Contact because they overwhelmed me technically, and I couldn’t find one that seemed to fill all my needs yet was user-friendly. Now, I not only have a great program, WAHMCart, but a VA who is trained in it and knows the program so well, I don’t need to know it!

 Another part of my foundation was having someone with technical ability, who could do website updates, html newsletters, and more. Rather than paying for a costly web designer or other tech person, I have it all in my VA. It took me six months to learn and redesign my website. Staci started updating it the first day she logged in!

 So now I have the two primary foundational pieces to start building my Internet business: a great autoresponder/shopping cart program and an awesome VA! The program allows me to collect names, build my list, stay in contact with my list, add affiliate programs, and sell products. Staci, my VA, has given me the greatest gift—my time! She gets the tasks done on time and thinks outside the box. I have her doing all my online marketing and many of my admin chores. I am not a Twitterer, but now I don’t have to be. Facebook overwhelms me, but now Staci can do that for me. And I’m able to do so much more of what I’m good at—writing, editing, and teaching!

For example, I held my first teleclass interview this month and had a total of about three dozen attendees and people who followed up after the class! I could never have done all the PR I did with articles, blogs, press releases, and social media without Staci. And I have another interview lined up for next month. Over the Labor Day holidays I will be primed to get back to writing my e-book that will launch my info-product line.

Build your foundations and you’ll experience your info-product success!

Happy info-products,
Andrea

Andrea Susan Glass
www.WritersWay.com


 
There’s the Wrong VA and the Right VA—and a world of difference in between

I know this is a bit off the topic of info-products, but I’ve found that if you want to be successful with your info-products and the whole Internet marketing business, you absolutely cannot do it all by yourself! I know; I’ve been at it for more years than I’d like to reveal. And it’s not that I didn’t want any support, but I’m so efficient myself (as a ghostwriter and copyeditor I’m very meticulous!) that it’s difficult to find someone up to my standards.

So a few years ago I set out to get some support in the form of a college intern. I thought I’d find someone I didn’t have to pay and would love to learn my business. Well, think again. I did have to pay, though not very much. I hired an English major at a local college and had her write my articles, blogs, and some of my clients’ articles and blogs. They were fairly decent, though I had to clean up most of them. But when I needed her to do research and other stuff online, she was not very experienced at that. Plus her boyfriend needed her, and she had homework….

My next attempt was to hire a Virtual Assistant (VA) who was just getting started. I met her at a networking event and she seemed eager to build her practice. The first week on the job, I got an email from her husband the day a bunch of stuff was due, saying that she broke her thumb. I never heard from her again. I had to hustle to complete the work that was on deadline.

Next, I hired another new VA (hadn’t I learned my lesson yet) who I met at yet another networking event, who was also eager to build her client base. I gave her, with complete trust, ALL the business cards I’d collected over the years that I’d never gotten into a database, but always said I would. I put each into different envelopes with the different categories. A month later, way past my desired timeline, she returned my cards and an Excel spreadsheet with about half the names in the wrong categories and about one quarter of the email addresses (and other data) misspelled. I learned that tragic fact after emails started bouncing back. I kid you not, it took me a year of late nights to get that whole thing cleaned up!

Well, it was a long time before I decided to try again. This time I met a “seasoned” VA at an Internet marketing boot camp. She came highly recommended, so I put her to work right away with a list of chores and timelines. I don’t know if it’s me, but the work never came in on time and was never completed to my satisfaction. She eventually faded away, never responding to my last emails wondering where we were in terms of time left on our contract.

Just as well! I was about finished with the idea of finding someone who could help me and do it right! About a week after I misplaced my last VA, I got an email from the owner of an autoresponder service I’d been considering signing up for that she had trained several VAs in her software. I trusted this woman and liked her program, so I contacted the three VAs and that’s how I found Staci. I’m here to attest to the power of patience, perseverance and sticking to your values. I wanted someone as attentive to details as I am, and I found her in Staci Jansma (www.StaciJansma.com).

I’m over my typical limit on the size of my blog post, so to be continued…

Happy info-products,
Andrea

Andrea Susan Glass
www.WritersWay.com


 
What’s the Vision of WritersWayBlog anyway?

Recently I’ve posted my blog to a ton of online blog directories, so I’m bracing myself for an onslaught of new readers. That would be great! It’s so weird writing blogs never knowing if anyone’s going to read them. I mean, I think what I have to say is great stuff, and I would love for others who need this info. to read it too and benefit from it. But it’s a vast world out there in cyberspace and the blogosphere. So how do I attract lots of readers to WritersWayBlog when everyone is sooooooo busy doing and going and reading so much stuff?

 I guess it takes time to build up a readership. Blogs are not for everyone, but once you start reading them, you realize it’s a great way to grab some great content quicker than anything else around. Especially if the blog posts are short and to the point—and not meandering like this one is!

 What I wanted to share here for new readers is the vision of WritersWayBlog. My blog serves as an extension of my website www.WritersWay.com. It’s more accessible, it’s more updatable, and it’s more current. I like the fact that I can post a new blog in under 15 minutes, but it takes hours for me to do any updates on my website.

So, what WritersWayBlog is about is reaching anyone—individuals, small business owners, entrepreneurs, service professionals, coaches, speakers, and more—who wants to touch more people with their ideas, wisdom, and expertise and to create passive profits. These people have some great experience and expertise to share with others, but as a service provider they can only help one person at a time. However, with a book, e-book, and other info-products, they can literally reach and impact millions.

WritersWayBlog is a source of information and inspiration to help YOU transform your ideas into info-products; to turn your wisdom in words; to turn your information into income! I also delve into the vast world of Internet marketing because writing your book or e-book is only the first step; you must promote it if you want to help people and make money!

Let me know how I can help. Let me know if you have topics you want more information on. Leave comments so I know someone besides me, my cat, and my VA are reading this!

Happy info-products,
Andrea

Andrea Susan Glass
www.WritersWay.com


 
What Can You Do With ALL Your Content? Here’s What…

Do you have a ton of content from your blogs, podcasts, and articles but haven’t done anything with it? Did you know you can repurpose it and create info-products? Like reports, e-books, e-courses, workbooks, and home study courses?

Do you have lots of ideas for books and other info-products but don’t know what to do with those ideas or how to get started? Did you know you could take those ideas right out of your head and record them as an audio file or podcast, then have that turned into an e-book?

Have you heard about the power of audio and video but have no clue how to get started? Did you know you can record your first audio file or MP3 at the comfort of your own desk in less than an hour? And recording a video has become so simple, that UTUBE is among the top 10 visited websites!

Well, I didn’t know a lot of this either. I’ve had lots of ideas, but little time to do anything with them in terms of creating info-products. And I’ve written a bunch of blogs and articles, but never turned them into info-products. So I finally said, “ENOUGH!” It’s time. Well, you know how the universe is—you ask for something with genuine passion, and it generally shows up.

So on Wednesday, August 19, 2009, I’ll be interviewing an expert on all of these concepts. Penny Haynes, a software designer, web programmer, and multimedia producer will talk about “Marketing Your Business With Audio and Video.” Penny will discuss how to repackage your existing content into audios, videos, and turning page publications (very cool!), for both marketing purposes and for passive profits. Penny is the creator of the recently launched, exciting new service RSSzine which instantly turns your blog posts and podcasts into a PDF e-book and turns any PDF into a Turning Page Magazine! Check it out at www.RSSzine.com.

All you have to do to attend this live interview is dial 724-444-7444, ID 29763# at 6 PM PT (9 PM ET). We’ll be giving away prizes and have some special offers for you. I look forward to connecting with you then.

Happy Info-Products!

Andrea

Andrea Susan Glass
www.WritersWay.com


 

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