Monthly Archives: April 2009
What should I write about?

It seems this is the most common question I get when people approach me about writing a book or ebook? They may have a topic in mind but don’t think they know enough or could be considered enough of an “expert” to have the nerve to write a book. I once read that if you know more about a subject than someone else, you’re an expert.

As far as what you should write about, that will be determined by the purpose of your book. I generally ask potential clients to complete a questionnaire I’ve devised, and the first question is: what is the purpose of your book — for you? The second question is: what is the purpose of the book — for your reader? I find not too many authors answer these two crucial questions before embarking on the sometimes arduous journey to writing a book.

Now if you answer these questions, the journey will be less arduous, and you’ll be clearer what to write about. For example, if the purpose of the book is to attract clients and serve as a lead generator, the topic will be the area of expertise or knowledge surrounding the service or product you provide. The book will position you as a specialist in this industry and serve as a lead generator. It could also serve to build your brand.

If the purpose of writing a book or ebook for you is to solve a particular problem you find common to a target market you serve or would like to serve, then the subject for the book is about your solutions and the benefits for the reader. The benefits the reader will get is also the answer to the 2nd question.

And if you’d just like to do research into a subject area that’s new to you but you’ve always been interested in it or curious about it, then write about that. If you want to add more products later, you can build a whole business around this new subject. It’s called building a brand or a platform, and it’s quicker to do online than in the offline world.

So, now do you know what you should write about?

Happy info-products!


Andrea Susan Glass

Write a Book or E-book to Promote Your Business


How are you promoting your online business these days? Blogs are great! Articles are effective too. And social networking is all the rage. But have you explored the power of writing a book or e-book or other information products?
As a small business owner, online marketer, or service professional you must promote yourself by standing out from your competitors. Writing a book or e-book is a prefect way to do that. A book positions you as the expert, you become the go-to person in your industry, you’re the specialist for your targeted niche, and you can now call yourself “author.”
A book or e-book can also provide passive profits for your Internet marketing business or real world service business. Your information products sell 24/7 while you sleep, travel, or write the next book! And it becomes a powerful promotional tool to attract more clients. Here are some of the many ways you can use your book or e-book to promote your business:
 Give away an e-book on your website when someone opts in to your mailing list
 Create a joint venture where you use your e-book as a bonus item
 Offer a free book when you give a talk or an e-book when you give a teleclass
 Give your e-book away as a viral marketing tool with links to your website inside
 Donate your book as a raffle prize at networking events
 Sell your books at charity events and donate a portion to the charity
 Take a booth at a trade show or industry conference and give books away as a lead generator
Be certain the book or e-book you write is on a subject in line with your knowledge and expertise so you can build your brand identity. Start writing your book, e-book, or other info-product and watch the clients flock and the profits soar.

Happy info-products!

Andrea Susan Glass

Are you learning Internet marketing from the best?

Marketing Mentors

I must apologize if anyone was reading and enjoying my blogs, since I haven’t posted a new one in a while. As a professional ghostwriter, I spend most of my time writing for others–blogs, articles, books, and e-books. Unfortunately that means I have little time to write for myself. But I want to turn over a new leaf and do my best to post at least once a week.

The reason I decided to start today, other than it being Monday, is that I’m excited about a new step I’m taking in my Internet marketing education. If you’re like me, you probably get a ton of e-mails and e-zines from a variety of so-called Internet marketing “gurus” who claim to be making more money in a month than most of us make in a year. I don’t know how many of these claims are true since I have no way to check. But, like you, I’ve felt overwhelmed by the mass of information coming to me to help me become a successful Internet marketer–some of it contradictory to each other.

So I finally got smart and did what a lot of the successful people I actually knew who were really making that kind of money do. I chose one person and decided to follow him. It was an accidental choice, actually. I was at a trade association networking event for professional coaches and the speaker was Adam Urbanski. I’d been on his list before but got off of the list a while back. What I was impressed with was Adam’s straightforward, no hype delivery of high quality, valuable content I could put to use immediately.

He also turned out to be the mentor of one of the people I knew who was doing very well with her Internet marketing of a business somewhat similar to mine. So that was enough proof for me. When he sent me a follow up e-mail about his next bootcamp–with an irresistable offer–I said an unequivocable YES! The event was being held only one hour from my home, a close friend offered to put me up so I could avoid hotel costs, and I was able to take a client with me to get in on the unbelievable 2-for-1 price offer.

Since I signed up, Adam has been sending me valuable articles and MP3s and he’s started holding pre-bootcamp teleclasses. I’ve made small strides by buying some new domain names for my new Internet marketing business venture, I’m cleaning up clutter so I can be ready to take action after the bootcamp, and I’m starting to get serious about so many of the little tasks that seem to be necessary–like getting an autoresponder and clarifying and finding a target market–to build a successful Internet marketing business.

If anyone reading my blog is at all interested in finding out more about Adam’s bootcamp and other wonderful products, check him out through my affiliate code at The Marketing Mentors and click on seminars and workshops.

Happy info-products,


Andrea Susan Glass


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