Monthly Archives: October 2007
The Do’s and Don’ts of Social Networking for Your Business

Social networking was created as a simple tool for people to connect over the Internet. As a business, it can be easy to be dismissed as an average advertisement on these sites by the members. So here are a few things to keep in mind as you use social networking to expand your business:

1. Create an appealing profile. Sites like MySpace and Facebook allow you to make profiles that you can share with your “friends.” Your profile is like a mini-web page. Make it fun, colorful if you have the option, and attention-grabbing. This is where viewers have their first impression of you and your business. Take advantage of that and reel them in.

2. Be proactive. Very few people will come to you. Often, potential clients don’t know what they are looking for, so it is up to you to tell them. Take time out to devote to interacting with people online and accumulating “friends” which may become potential clients. It never hurts to have as many friends as possible; you never know who will employ your services.

3. Offer useful information. Social networking sites give users the ability to post bulletins and blogs that are automatically shared with your connected “friends.” Use this to post ads and updated information that your connections can see on their home page.

4. Stay in touch with your friends. When using the previous tips, be sure to post updates or ads at least once or twice a week. This will keep your name fresh in their minds and when they are ready to do business, they will be comfortable to do it with you.

Utilizing social networking sites for your business can be a valuable endeavor. Keep in mind these tips so your experience can be profitable and not wasteful.

If you have any other tips or advice, feel free to leave a comment to share with us!

Ride the New Social Networking Wave!

Social networking has taken a whole new turn for business users. Traditionally, sites like Facebook and Myspace were simply social. They are a great place to meet new friends and reconnect with old ones. However, many have realized the possibilities of these sites for business expansion.

Have you ever attended a networking event? It may be difficult to get together a significant amount of people and then have to meet each one, pass out your card, and then they remember to call back or keep in contact. Well, with sites like these social networking ones, there are literally billions of people at your fingertips!

It definitely takes effort, but the payoff can be well worth it. The sites are free, so that is one obstacle covered. You need to take a proactive approach to these sites. Go out to any and every profile and introduce yourself. Yes, you can limit your searches to those who you feel would best suit your clientele, but this may only limit you. It never hurts to have too many friends and you never know who will want to employ your services.

You can post bulletins to all your friends at one time. These posts will appear on each of their home pages. This is FREE advertising at its finest! You can reach an endless amount of people at one time, as many times as you chose.

If you want a more guided path to these sites, there are forums for almost every topic under the sun. You can go to the forums, select any topic you wish, join, and start posting your thoughts and ads immediately.

This is a bandwagon we should all jump on. Leave your comments and tell us whether or not you find social networking sites to be beneficial for your business.


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